Can someone help me understand Structured Data?
-
So I'm wondering if someone could explain Structured Data a little better to me and what the importance is. I also am wondering how to best add Scheme.org markup to certain pages. I tried a plugin for wordpress and I don't think it was working correctly. I'm specifically wanting to make sure my Google Profile is showing with my website in SERP. I have the ?rel=author tag in on the front page and when I checked it when the Google Structured Data checker it shows it to be correct but its not displaying in SERP.
Thanks!
-
schema is a method that all 3 takes search engines Google Yahoo and Bing use to better understand the content in your site. & make your data "machine readable" to search engines.
HTML 5 incorporates schema into the code natively so it is something that Google and every other search engine is using as part of their algorithm so is important that it is implemented correctly. There are different types of schema
For instance I can use schema to easily tell a search engine that I am a local business and where they can find me this would result in the site that had the correct local schema on it coming up in universal search results for whatever keywords my site was relevant to.
I could use a tool like this Below its website is great as well with a lot of information on schema that's easy to understand.
http://www.feedthebot.com/tools/address/
An excellent place to get information about schema and a company that builds the fantastic WordPress plug-in
another excellent places the Google FAQ page
https://support.google.com/webmasters/answer/1211158
want to use rel=author
download Yoast WordPress SEO plug-in then followed the instructions given here
you can use these instructions to do this on other similar plug-ins as well.
http://yoast.com/push-rel-author-head/
& read
http://yoast.com/wordpress-rel-author-rel-me/
If you're authorship is set up correctly and the Google Structured Data test shows it working correctly it should work. However one quick thing you should check is to make sure there is a checkmark next to your home pages URL on your Google + page there could be a number of reasons why a just not showing up I would check the instructions above and make sure that everything is done correctly.
I hope this is not of hope to you sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A campaign ghost keeps returning to my Google Analytics - Help!
A couple of campaign tracking links were created on my homepage (leading to internal pages), these were removed a few weeks ago (100% removed from the site). I understand there is a 6 month window and as long as a user returns (no matter from which source) they will be counted as a session against that campaign. Since these campaign links were set-up in error, I hoped creating a fresh new view within Google Analytics would stop them appearing. However they are still showing as sessions even in the new view (created after removing the campaign links in question). Is there anyway to stop this happening!? I want to be able to report on sessions correctly. Thanks, Sam
Web Design | | Sam.at.Moz0 -
Can anyone recommend a tool that will identify unused and duplicate CSS across an entire site?
Hi all, So far I have found this one: http://unused-css.com/ It looks like it identifies unused, but perhaps not duplicates? It also has a 5,000 page limit and our site is 8,000+ pages....so we really need something that can handle a site larger than their limit. I do have Screaming Frog. Is there a way to use Screaming Frog to locate unused and duplicate CSS? Any recommendations and/or tips would be great. I am also aware of the Firefix extensions, but to my knowledge they will only do one page at a time? Thanks!
Web Design | | danatanseo0 -
Site structure and blog tags for local with five locations
I have a client who has five locations. Their current web site was structured very well for the pre-penguin and Panda world. However it does not seem to do as well after these changes. I believe it would serve them both with their customers as well as on Google if they localized the site for each location. Currently all the content on the site if focused on one location that is in the largest metro. On the content side we have a plan to produce local content and blogs for each location. My questions are how to go about structuring the site map and blogs to provide the most local juice. I was also wondering how to properly mark up a site with a main trunk and five local branches. I am also trying to figure out how to structure the tags on the blog. On the site map itself I was planning on maintaining all the content as well as the older blogs in the main trunk of the web site. Under this trunk there is a locations page that currently goes to five pages that simply have an address as well as a bulletin board of upcoming events. The blog is directly off the main page with no tie to any location. Here are my thoughts on what I think we should do: I believe we should create a mini web site starting at the location page that has specific content and navigation related to each location. That the content should focus on the specifics of that area and what would serve that clientele the best. We should add to each branch location based on the key words and competition in that area. The blog off the main web site should continue to house the general categories that are already there as well as any other general posts. I think we should add a link to each store page with a location specific blog in each mini location site. Each mini location site should have it's own blog with specific blogs targeted towards the local market. This local blog would also feed in the general blogs from the "trunk" as they are posted. Relating back to my original questions: is what I outlined the right approach or is there a more effective way to do this? Is there any special mark up I should do to tell the directories what to do? How do I structure the tags for the blog? I was thinking of a structure like this: General blog/category/subject under the main structure : local blog/category/subject Any ideas of input on this? Ron
Web Design | | Ron_McCabe1 -
New more "helpful" internal linking causing SERP & traffic drop?
Still dealing with the weird traffic drop on my website. I have removed a bunch of old links from a defunct blog, 301 thin pages, added text to remaining pages. I'm still stumped. So awhile ago I freshened up my website and thought I was "helping people" by making sure they could CONTACT the studio more easily... I added more links to the "contact page" I thought this would help conversions...This changed the number of links to my entire site....Would this be the problem with my ranking/traffic drop? http://bayareaboudoir.com/babinternal1.pdf
Web Design | | Squee1 -
Can anyone recommend me a good wordpress website designer for local services website?
Hi all,
Web Design | | chanel27
Does anyone know of any good wordpress SEO designer? I am looking to build some sites on:
Aircon Services
Laundry Services
Carpet Cleaning etc The wordpress must be able to easily add articles from time to time like this HTML site:
http://www.airconservices.com.sg/articles.html Appreciate you help!0 -
Can anyone recommend a firm for cross-browser testing?
I'd like to outsource the cross-browser testing and get complete functionality testing across browsers too. I work for an online travel tour operator, so we take a lot of reservations online. I don't totally trust my internal resources using tools like Selenium because we're adding a lot of new functionality to our new site - saved itineraries, wish list, some upselling and cross selling functionality, selling insurance, etc. So, while of course I want to be sure everything renders properly across browsers, I also feel like the investment in having someone check booking process in all browsers/technologies is critical especially since many of our customers are accessing our sites using older browsers. Thoughts??
Web Design | | CityWonders0 -
Can't figure out what's going on with these strange 403's
The last crawl found a good number of 404's and I can't figure out what's going on. I don't even recognize these links. What's really strange is a few of them high a fairly decent page authority. For instance this one has a PA of 55: http://noahsdad.com/?path=http%3A%2F%2Feurosystems.it%2Fconf_commerciale%2Fimages%2Fdd.gif%3F%3F There are several more like this one also, it seems most of these new ones have "Feurosystems" in the link...I have no idea what that is. Just curious what you guys think is going on, why these are 404'ing, and how to fix it. Thanks. Edit: I took out the "%" from the links and I get this: http://noahsdad.com/?path=http3A2F2Feurosystems.it2Fconf_commerciale2Fimages2Fdd.gif3F3F which takes me to a page on my site. I have no idea what's going on, or what that link is. Hoping someone can chime in because this is strange. Another edit: I just checked out the Google Webmaster's and it looks like these errors are 403's and all started around March 21st. I have no idea what happend on March 21st to start causing all of these errors, but I'd sure like to get it fixed. 🙂
Web Design | | NoahsDad0 -
How do you visualize website structure
How do you visualize a website structure in terms of (categories of) pages and interlinking. I use such visuals for discussing what you are actually doing now and what can be improved. I have made visuals I few times myself (basically making boxes representing categories of pages and lines representing internal links), but I found that I soon ran into a scheme of huge proportions and needed more paper and more time. Appreciate your thoughts!
Web Design | | NewBuilder2