How Do Queries And Impressions Relate?
-
For one of our keywords, i have 2,500 impressions this past month, but there were only 1,300 queries according to Google's keyword planner. How can I have more impressions than queries? If anything, I thought it would be the other way around. If someone could flush this out for me, I'd be incredibly grateful.
Thanks,
Ruben
-
As AutoBoof said, they're estimations from Google, not hard numbers. Ian from Portent did an interesting study with the numbers from GWT, where he laid out a pretty good case that GWT estimates are useless for your keywords.
-
I'm getting the impressions from Google Webmaster Tools, and (most likely) we'd only have local searches. Granted, there is a Tampa, Kansas, but other than that, "Tampa Car Accident Attorney" shouldn't really be popping up anywhere else.
-
Where are you getting your impression number? I know the Google keyword information is not to be trusted since the not provided issue.
A few things that could affect the numbers:
Both the Impression number in Google analytics and the average monthly search volumes from the keyword planner are estimates.
The volume numbers in the keyword planner tool are local only, so it does not include international searches.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Www and non www versions of the site: 301 redirects but I still get impressions on the wrong version
hallo, I moved from www.bastabollette.it to bastabollette.it, setting a 301 redirect. If I check google search console, I still get impressions and looks like all old www pages are stille indexed. (see attached) why? how can I fix this? thank you
Reporting & Analytics | | micvitale0 -
In Google Search Console: Total Clicks differ from the sum clicks on search queries
Hi.This may be a google technical question, but I've searched a lot and I couldn't find any certain information about that.The problem appears when you look at two stats in Search Console ( WebMasters Tools, some months ago), particulary in the Search Analysis.1- Total clicks2- Sum of clicks at every search query.I attached an image to make me clear.8IZsxs6.png
Reporting & Analytics | | NachoRetta2 -
Adding a Query String to a Static URL is that good or bad?
I just went through this huge process to shorten my URL structure and remove all dynamic strings. Now my analytics team wants to add query strings to track clicks from the homepage. Is this going to destroy my clean url structure by appending a query string to the end of the URL structure.
Reporting & Analytics | | rpaiva0 -
Getting google impressions for a site not in the index...
Hi all Wondering if i could pick the brains of those wise than myself... my client has an https website with tons of pages indexed and all ranking well, however somehow they managed to also set their server up so that non https versions of the pages were getting indexed and thus we had the same page indexed twice in the engine but on slightly different urls (it uses a cms so all the internal links are relative too). The non https is mainly used as a dev testing environment. Upon seeing this we did a google remove request in WMT, and added noindex in the robots and that saw the index pages drop over night. See image 1. However, the site still appears to getting return for a couple of 100 searches a day! The main site gets about 25,000 impressions so it's way down but i'm puzzled as to how a site which has been blocked can appear for that many searches and if we are still liable for duplicate content issues. Any thoughts are most welcome. Sorry, I am unable to share the site name i'm afraid. Client is very strict on this. Thanks, Carl image1.png
Reporting & Analytics | | carl_daedricdigital0 -
Rank #1 for a 110,000/month query search, but barely any traffic?
Hi guys, As it says in the title, we've recently reached the absolute #1 position for a certain key phrase in the travel industry which the Google Keyword Tool tells me averages 110,000 local (165,000 global) searches a month... however we have received barely any traffic at all over the past TWO months for it and I'm trying my best to determine why. We've checked on multiple different devices with all forms of personalisation off, different browsers, 3G connections as opposed to office Wi-FI etc. and it still returns us as the #1 rank. Meta descriptions and title tags are pretty much pristine if I don't say so myself, however what should be a very lucrative key phrase is currently returning little to no traffic results. Has anyone had experience in a similar situation to this? Any possible causes that I might be missing? Would greatly appreciate any help. Thanks.
Reporting & Analytics | | ExperienceOz0 -
Do misspelled brand queries count as branded keywords?
Are misspelled brand queries considered branded keywords? I'm trying to segment branded traffic and wasn't sure what to include.
Reporting & Analytics | | IMM0 -
Google Analytics Tracking Code Queries
Hello, I have taken on a new client who has Google Analytics installed. The tracking code is set to 'single domain'. Recently they added a mobile site using a sub-domain (m.website.com) which means that Google Analytics is not picking up this traffic. I want to revise the account so that I have a master account (raw data) and then profiles for the mobile site, main domain (www.website.com) and one other for a sub-domain that they are using. I am aware that there is mobile specific tracking code however I thought it would be easier (re conversions/goals/eCommerce tracking) to not use this and by changing the account to 'multiple domains' we could also get data for another sub-domain that they are using . My questions are: Am I right to want to use individual profiles over web properties. If not please explain why. When installing the tracking code (where the profile number is changing) I believe that I need to add that code with the changing profile number to the sub-domain sections. So my question is a) is that correct, and b) if I use a profile number on a sub-domain section will the master account still gather the data for the main URL as well as all sub-domains. If I change the master account from using 'single domain' tracking code to 'multiple domain' tracking code will this affect historical data? Will I lose the data? When changing from 'single domain' tracking to 'multiple domain' tracking does this affect eCommerce tracking? Or do we only need to be adding the additional lines of tracking code that allow sub-domains to be tracked? The web developers are using asynchronous code however half is in the and the other half is at the bottom of the source code. Given that traffic is being reported in the Google Analytics account should I have any concerns that the code is split? I have done a lot of reading but seem to be going around in circles, so your help is much appreciated! Thanks,
Reporting & Analytics | | Unity
Dinny0 -
How to track clicks and "impressions" on a certain botton on my website.
I would like to track the amount of impressions on all pages in a "sub category" doman.com/subcategory/all-impressions-to-these-pages and clicks to a certain button for a contact form. I know that I can add snipets to my analytics code but I'm not sure how to and witch snipet to include. Is it possible?
Reporting & Analytics | | SuperlativB0
