What are the best practices for optimizing a site for multiple locations?
-
I have a client that operates in multiple states. I am trying to find a way to best optimize their website, but all of the best practices for "local SEO" seem to be for things such as restaurants, small businesses, etc. I am looking for a way to optimize for the industry keywords as well as location. Any best practices/suggestions would be greatly appreciated. Thanks!
-
Hi Mandy,
The second part of Keri's question is important. To create a strategy, you must first answer these questions:
-
Does the client meet face-to-face with customers or is business done virtually?
-
Does the client have a physical office/s in cities within the states you are mentioning? Do customers come to these offices or do employees leave from these offices to serve customers at their places of business?
Your opportunities for promotion are based on the business model (physical vs. virtual). Please provide as much detail as you can so that you will receive the best possible answer from the community.
-
-
Sorry for the delay - I couldn't log into my account yesterday to respond.
The multiple locations are in different states within the New England area (New Hampshire, Rhode Island, Massachusetts, Maine, Vermont). They are in the fire safety systems industry and provide products such as sprinkler systems for businesses.
Based on the first response, I am leaning towards recommending the following:
- Create a specific page for each location
- Optimize each location page for Meta Description, H1, Title Tag, etc.
- Create a different user experience on every location page, ie - directions to each location.
If anyone has any other thoughts on how to go about optimizing that would be greatly appreciated.
-
I agree with Keri, can we get some more info. You mentioned multiple locations? Are they connected areas, for example "North Carolina & South Carolina"
-
Can you say what industry? Do the people meet with clients at a particular location?
-
This has been gone over several times. Below are some great links to help you with that.
http://moz.com/blog/40-important-local-search-questions-answered
http://www.localseoguide.com/seo-for-businesses-with-multiple-locations-in-the-same-city/
http://www.clickz.com/clickz/column/2283736/local-seo-strategy-for-the-multilocation-marketer
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I get around creating multiple Gmail accounts with the same phone number?
You know how, when you setup a Gmail account, Google asks you for a phone number to verify the account? I've run into a problem where Google is not letting me create anymore accounts with the same phone number. I set up an account for every new client we take on so that we have complete control of the inbox for verification purposes. Is there a way to get around this verification issue? We tried an app called Burner Phone but found out Google won't call the number because it's not supported by any major providers (e.g. Verizon, AT&T, etc.). Any suggestions? Thanks for your help!
Image & Video Optimization | | copyjack0 -
Uploading product videos to video sharing sites
Is it a good idea to upload my product description videos to video sharing sites? What would be the benefit? Does it matter that my videos are in a foreign language? Which sites do you recommend? How many should I target?
Image & Video Optimization | | Livet0 -
Google + with multiple locations
Hi guys, So I want to make a google + page for my business, which basically lets people find and compare multiple airport shuttle, limo and transfer companies to find the one that is available and best suits their budget.
Image & Video Optimization | | cashchampion
Being that these shuttle services are throughout the country, when I create the google + page I need to choose multiple locations.
Anyone know how to go about this, or the best way to do it? Thanks so much Regards,
Marc0 -
Structured Data and Location
I have heard it argued recently that the use of structured data such as schema.org to identify your business location on a website should help SERP in local search. Why is this important if the location is clear on the website and why should it make a difference if the site is already showing well in local search?
Image & Video Optimization | | casper4340 -
Video Site Map Question..
Hi ! It's really good guide... I have few questions... We own ecommerce site. we are in process of building videos realted to our niche. I'm planning to host videos like this 😆 www.ecom.com/videos where videos folder i m going to manage with wordpress and wordpress has plugins like :- http://wordpress.org/extend/plugins/wordpress-video-plugin/ I am planning to host video on youtube and vimeo. as both will have same videos. which service provider i should use for my own sitemap... we know both can rank in google and my ecommerce site too.. Keeping SEO benefits and traffic in mind. what should i do... Thanks vinku
Image & Video Optimization | | vinku0 -
Question Regarding Multiple Google Places Pages
Hello, One of my clients has about 20 different google places pages at locations that are not real. The previous SEO company thought that would help with local search. My problem is that several great reviews have been written on each page by real customers. I want to close the places pages for locations that don't exist, but I don't want to lose the reviews. Is anyone aware of a solution for this? I have searched Google's forums and have not found anything.
Image & Video Optimization | | Bjolley0 -
How much does a link from a YouTube video to a site affect its pagerank?
How much does a link from a YouTube video to a site affect its pagerank?
Image & Video Optimization | | JLAW0 -
Would 2 Google Places locations help my Google Places ranking?
Hi. Our agency office is located in a "bad" zip code relevant to active businesses who would need our agency services. In a nutshell, we get really bad inquiries who can never afford our services...and it's coming directly from the Google geolocation function. We plan to relocate our offices within 1 year. Would it help us in Google Places if we created a "new" physical office location to cover up the "bad" one we are currently in? We could use a paid location like a UPS Mail Center physical address that is located within a more desiring zip code. Thanks for any input. Jay
Image & Video Optimization | | theideapeople0