How to increase SERP for long tail keywords?
-
Let me describe my situation. I currently run an e-commerce site that aggregates items across various e-commerce website. I am focusing my SEO on the long tail keywords such that when user searches for 'hermes birkin bag croco black' and other specific item search, then the page that I have on my site pops up.
What are some tips on increasing this kind of stuff in a general sense such that I don't have to go through all of my 10,000 items that I have in my site and optimize each and every page for keywords. Right now what I am thinking is to increase the domain authority of the overall site. Any other tips?
-
Everything Alex said right on the money.
With southeast Asia being your main target can I ask you have a specific part of Southeast Asia? But you're targeting because I normally do a lot of things that are targeting people that use Google however if you're targeting people that use Yahoo or Bing or some other search engine you may have certain things that will not work as well
For instance you're going to want to have a domain with whatever part of southeast Asia you're targeting as I do not believe that Baidu , Naver, Yahoo or Bing allows you to Geo target with a .com or .net or .org
The same thing goes for hosting you weigh want to make sure that you have an IP address out of that country and that you are being hosted out of that country if you're not targeting people primarily using Google all this is not a big deal I Google it is a big deal with other search enginesIf you're not already hosting in Asia I would move your server to an Asian data center
As far as Asia goes I my first choice would be Verizon Terremark they recently purchased edge cast which is a super pop there as well
http://www.terremark.com/data-centers/asia-pacific.aspx
I know Rackspace has recently opened up a data center in Hong Kong
http://www.rackspace.com.hkhttp://www.rackspace.com/blog/the-rackspace-cloud-has-arrived-in-hong-kong/
Same with soft layer in Singapore
http://www.softlayer.com/singapore-hosting
As far as hosting goes I know and NNT has a very strong network in that area of the world
https://www.ntt.com/resource-center/topics-asia/data/singapore.html
http://www.webhostingtalk.com/showthread.php?t=1307684
http://www.rackspace.com/information/mediacenter/announcements/akamai/
Like Alex said a lot of work and a lot of high-quality content is what's going to really make you stand out. Then you're going to have to find out what the best search engine is for your target market in Southeast Asia
I hope this is of help to you
Sincerely,
Thomas -
There's no substitute for hard work. How about concentrating on your best converting products to start with, then that 10,000 will seem less daunting. Also, it might make more sense to test changes on a smaller range of products first - if you make changes en masse and they don't work you could end up doing the opposite of what you want to do.
- Customer reviews can add good long-tail content, so you should encourage and display those.
- Unique and descriptive product information is very helpful - you should keep the default descriptions and duplicate content down to a minimum.
- Rich snippets and social meta tags (http://moz.com/blog/meta-data-templates-123) can help increase click-throughs.
- Linking to related products is a good way to keep people on your site and helps indexing too.
-
Couple of facts about my site before proceeding forward:
1. My startup is not based in the U.S, it's target market is a country in south east asia (so no, ebay is not my competition here). In fact most of the search terms/keywords will be local to my own language. So for example a keyword of 'basic blue shirt' is 'kaos biru polos', keyword is totally different.
2. My site concept is pretty similar to what Wanelo is. So I am a bit curious if anyone knows how Wanelo grows it's user base. I agree with getting links through out all of the items that I have in my site, and I understand content marketing, guest blogging, video, etc. But I am looking for one's where I should prioritize first in order to get the biggest and fastest gain. I am doing content marketing and link building/relationship, but that stuff takes time.
3. Current domain authority is pretty low, 25.
4. Site is using PHP/Symfony2, I am the developer my self.
-
The best way to increase the domain authority is to get a large amount of relevant links that point to not just your homepage but your entire site.
You would have to send out press releases, do high quality Guest posting, create outstanding content for instants you could use videos of your products on Wistia then allow them to be shared across the web using iFrame embeds this is set up properly Will allow people to show your video on their site however it will link back to your site.
Word of warning you are currently competing against eBay for those keywords that you referenced.
You can always utilize Amazon's Web store allowing your e-commerce store to sell product on Amazon as well.
What type of framework is your site made from?
What is your current Moz rank and trust?
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords used to land on specific page?
Hi all, Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data. I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.
On-Page Optimization | | RaoulWB0 -
Keywords on Title Tag and Meta Description?
I have question regarding the use of keywords on title tag and meta description. I will take my website as example... Title Tag: Web Design Company & Digital Marketing Agency in Jakarta Meta Description: Coriate is a full-service website design & Internet marketing firm in Indonesia. We offer the best web solutions and SEO service in the industry. My questions: Is it good? Because I followed Blue Fountain Media. They don't use same keyword on title tag and meta description. You can see on title tag I use "web design" while on meta description I use "website design". Or should I use "web design" on meta description too? Blue Fountain Media doesn't use their company name on title tag. But when I search "Blue Fountain Media" on Google, it only showed their company name. How? Their title tag was "Website Design Company & Digital Marketing Agency in NYC | BFM". Is it necessary to use H1? Because as you can see on my company website Coriate there's no H1.
On-Page Optimization | | Japracool0 -
Keyword in URL: Ranking Factor?
I've got a site about a specific topic, which we'll call "themes" for the sake of this discussion. I personally like to keep the url structure short and clean (for usability purposes, but mainly because I'm a perfectionist and a minimalist). I feel that adding "themes" to the url structure is a bit redundant. However, nearly every keyword phrase that my site should rank for includes the word "themes." So I'm wondering how much I'm handicapping myself by not including the keyword "themes" in the url? The domain name itself sort of includes the keyword . . . although it's in Italian (I chose the domain for it's brand-ability, not for the keyword). A quick example: My Url Structure: www.themo.com/topic/abc My Competitor's Url Structure: www.sitesample.com/themes/topic/abc For many of the keywords, the competitors with the keyword in the url rank highest. But, I'm not sure how much emphasis to place on this, because from my understanding Google doesn't pay as much attention to url keywords anymore . . . and those sites might just be ranking high because they've been around for so long (which also happens to be the reason why they coincidentally also include the keyword in the url, because they started the site when that was a high ranking factor). Thoughts? Should I just trash my perfectionism and add the keyword to the url structure? (By the way, the site is only a couple months old and doesn't have any significant backlinks to inner pages yet, so changing the url structure wouldn't be a big deal if I decided to do that).
On-Page Optimization | | JABacchetta0 -
Two keywords in one page
Hi guys, I have a question...is it possible to posicionate two keywords in one only page? If yes, how would it be the process so that Google take note of that action/s. How many criteria/keywords are recommended to positionate in one site? Thanks all
On-Page Optimization | | juanmiguelcr0 -
Keyword canibalization
Hi, I'm ranking for 'bodybuilding schema' with two separate pages (see attachment). Is this a problem? I heard that's it's better to only have one page ranking per keyword. If so, how do I prevent this? Thanks! Jasper MhcOI
On-Page Optimization | | Japking0 -
How important is it to include the target keyword phrase in the page URL?
If I want to target a keyword phrase to a particular phrase, but do not want to change the URL of that page, will that negatively impact my rankings? I am also wondering if I can get around it by creating a new, short URL that 301 redirects to the original URL. Would that be as effective as including the keyword in the original URL?
On-Page Optimization | | susannajbost0 -
Optimizing for another keyword than the menu name
Hi I would like to hear if someone could help me decide whether or not it is important regarding SEO that the menu name is the same as the keyword we want to rank for. The site is a static site and one of our most important keywords. To give an example. Our menu name is "cars" and we want to rank for "cheap rental cars".
On-Page Optimization | | KennethK0 -
Title Keyword Question
I'm writing up keywords for new pages on a website. There are a number of variations on the way we can say what we're looking for, and I don't want to post the specific keywords but I'll give an example using fruits. Let's say I want to optimize for Granny Smith apples, McIntosh apples, Jonathan apples, etc. Could my title be Apples - Granny Smith, McIntosh, Jonathan and my page will come up when someone searchs "Granny Smith apples" or "McIntosh apples" etc. or do the words have to be repeated in order. Obviously I will also be repeating these in the description and on the page I'm optimizing. Thanks!
On-Page Optimization | | crlana0