How to Build SEO Focused Pages?
-
Your help please as with so much kicking around about what is best practice us poor novices havent got a chance to keep up!
My site www.over50choices.co.uk focuses on personal finance for the over 50s and one of the product sets is Funerals: I have c40 pages on the subject and 25 pages with the word "funeral" (eg funeral plans, how to arrange a funeral, funeral directors, funeral planning etc) in the URL, Title & H1 Tag - individually each page explains specific elements of the "process" and solutions to them eg purchasing a "prepaid funeral plan" all of which were optimised for specific Keywords (because thats what i was advised was best practice 6 months ago).
Am I correct in thinking that in the new world ie post Hummingbird et al, that a better strategy is to use the "product home page" as the core landing page, with sufficient content to summarise what's on offer, covering all of the individual subjects from each pages in an umbrella/topic kind of way?
And to still retain the linked pages from the core landing page, as they will contain the detailed information?
Many thanks
Ash
-
Thanks Rand I really appreciate your response - I feel a site overhaul is imminent!
Ash
-
Hi Ash - I'd generally think about this from the perspective of searcher intent. For example, if the intent of most searchers querying a keyword like "funeral plans" is to learn more about how to arrange a funeral , then it's fine to target both query terms on a single page and make the title something that captures both targets. However, when there's less overlap and the searcher is seeking more specific information (e.g. a query like "prepaid funeral plans" may be looking to compare services, prices, understand what's included, what might be out-of-pocket, etc), then an individual page targeting that term/phrase/intent is wise.
I think you nailed it with the concept of a core product page with a good overview that then links to additional resources going into more depth.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is image SEO worth it for e-commerce?
I have been trying to find any case studies of people who have optimized images for SEO for their e-commerce website, but haven't been able to find any case study, indicating obtained results. I am wondering how much increase in Google Image search traffic others have been able to obtain when optimizing their e-commerce images for image SEO. I need this information to justify development resources needed for for example an image sitemap, changes to file names and alt texts, title tags and possibly EXIF data. File size is already ok. Hope someone has experience with this and can share some results. Also, would be great if Moz would do a Whiteboard Friday about this 🙂 (hint!).
Whiteboard Friday | | DocdataCommerce0 -
What is the importance of anchor text in seo? And how does it relate to a ranking keyword?
i have one dilema if i put targeted keyword in the anchor text(backlink), is that how i am gonna rank for that keyword? i am new to the community. need help and lets say if thats true what will happen in these given cases? case1 site:a has 100 linking domains from 1000 backlinks and they have 100 anchor texts which are all same case 2 site:b has 100 linking domains from 1000 backlinks and they have 50 anchor texts which are all same which one will rank better?
Whiteboard Friday | | calvinkj1 -
I am planning to move our DNS to new hosting, but worry re: our SEO ranking will be jepordized; is that a valid concern?
If moving to new hosting causes SEO loss, what can be done to mitigate loss in SEPR?
Whiteboard Friday | | Chermak0 -
On Page Optimisation - Do I stick or twist?
Hi Guys My site was launched in June 2013, with approx 6 pages for each section eg, funeral planning, annuities, insurance etc - we have not achieved page 1 in SERPs but many page 2's & 3's. On average each page has between 200 to 300 words, with images, using the funeral planning section as an example the page headers are: funeral planning (introduces what it is eg prepaid funeral plans, writing a Will, inheritance tax planning) funeral plans (what is a prepaid funeral plan & the benefits) why buy a funeral plan (reasons to buy) funeral costs (rising costs of funerals & plans) buying a funeral plan online (why buying online is easier than visiting the funeral directors) compare funeral plans (compare prepaid funeral plan providers options) We decided at the outset to go for more pages rather than 1 or 2 pages with 600 to 1000 words on as we thought from a customer experience perspective that the information would be easier to see & with an older audience the headers would educate them & make them more confident to buy online. And clustering the pages & linking them together we thought google would recognise this! However, from everything i have recently read we may achieve better SERPs if we combine pages, to remove the obvious "funeral plan" keyword overlap & longer pages may achieve better "topic" value with google (as per Rands recent WBF)? So we are at a crossroads - do we give it longer for the original plan & hope that we pop up in SERPs page 1 or bite the bullet, create one page per section/topic & find a way to display the content in user friendly way? The latter is of course major surgery to the site, but if there is sufficient long term value I will swallow hard & do it! Thoughts? Ash
Whiteboard Friday | | AshShep11 -
Threatening SEO practice
Hi all, We have just taken on a site that has had SEO done for 3 years by a different company, but now that company is threatening the client to ruin their site with bad links, and get their site banned. I understand through Webmaster tools that you can monitor backlinks, and file a reconsideration request, but is there any other non-time consuming way of stopping this to start with? Hope someone can shine some light on the very unprofessional practice Thanks Neil
Whiteboard Friday | | londonesm0 -
GEO TAG Images for local SEO
Hello, In the pro webinar "All About Google Places – Do’s, Don’t, Best Practices and More" Benu recomends to geo tag pictures. I'm bad with coding and using joomla. Can somebody give me a step by step guide ? For now I use this code: What do I have to ad? I want to have the picture asociated with barcelona. What do you recomend? Use regional code Microformat I found this in wikipedia ; In case you recomend me to use this. Where does it go exactly? Thanks for help
Whiteboard Friday | | igrizo0 -
External Linking and SEO strategy
I run a business where we offer music lessons in student's homes throughout a local area. We currently rank for phrases like piano lessons + city, or voice lessons + city because we have a page specifically made for each keyword + city combination. The result is a very spammy looking site. I'm afraid that eventually this duplicate content will be penalized especially when we move into hundreds of cities throughout the US. With that in mind, I came up with a system that would give each page original content specific to the keyword + city. Whenever we hire a new teacher the teacher must fill out a short teaching philosophy which will be displayed next to their picture on pages where they can teach. I go through the teaching philosophy and add a keyword or two for search engines as well. For example someone who can teach piano lessons in Los Angeles would appear on the piano lessons in Los Angeles page. This way I have some more original content. I am also going to systematically ask for testimonials from all of our customers which will then be displayed on the respective pages as well. Therefore the more teachers and students we get, the more content we have available on our site. With that said, I'm still trying to think of ways to make a better user experience with more specific content on each page. Recently I was looking through whiteboard Fridays and found this video: http://www.seomoz.org/blog/external-linking-good-for-seo-whiteboard-friday I thought it may be a good idea if I went out and found perhaps local sheet music stores and added them to my database. Then I would link out to them on specific pages, saying "this is where you can go to buy sheet music" or "buy a trumpet here". It would be a lot more elegant than that, but hopefully you get the idea. My entire site is database driven so as soon as I put the new stores information in the database it could show up on the instrument/city pages within 10 miles of the store, or something like that. I'm posting this for opinions. Is this a good strategy? Some of my worries are that these other businesses almost all provide lessons in their store, so they would be direct competitors. I also really don't want to detract from what I'm selling, which are lessons. I'm worried about conversion rates mostly. The positives to the approach though may be that I can get some good linking to these individual pages from these stores (if they'll link to a competitor), which is something that would be very difficult to do for these deep instrument+city pages. Also I'm thinking if I included the stores physical address then perhaps search engines would be more encouraged that the instrument+city page actually represents a local service. Any ideas and thoughts are greatly appreciated!
Whiteboard Friday | | BrianJenkins1 -
Connecting SEO with Your Clients Objectives
Hi Guys, This question is specifically towards trying to make the connection between achieving clients objectives based on your SEO initiatives. Google Universal SERP's tends to make me try to think towards devising more of an online strategy rather than a specific SEO strategy. Whilst obviously social, video, content marketing and all that is increasingly important channels. I think it makes our actions based on trends rather than what matters most for the site to be visible - gain traffic & links (but not limited to this). Questions: 1. What framework or thought process do you use when devising a tailored SEO strategy for your clients? 2. How do you translate all onsite SEO initiatives off-site? I know there is no one fits all answer, however I would truly like to seek the SEO experts out here. Please use your example (not mine) as I think it will best help you answer this question. Note: No reference to the digital marketing framework by Avinash, I am already familiar with this. I have also not made this as a discussion, as I would truly like to get feedback from successful SEO's. Thank you for your answers in advance, Vahe
Whiteboard Friday | | Vahe.Arabian1