Unique Geo-targeted domains v. simple landing pages
-
I have a client with multiple locations in a central area. Is it better to purchase unique geo-targeted domains i.g. DowntownTopekaPlumber.com and MidtownTopekaPlumber.com and create area specific splash pages with links back to the main site -OR - is it better to simply create landing pages on the main domain - www.GoodGuyPlumbing.com/DownttownTopekaPlumber?
-
Hi SearchParty,
I definitely vote in favor of the latter - a single website with landing pages for each of the physical locations. With this method, the marketing you engage in will go toward building the authority of all locations. Mini sites with exact match domains tend to be candidates for thin and duplicate content, so I'm not a fan. Beyond this, I think they overly-complicate the scenario, when a single domain with strong content for each location keeps things simple for human visitors and the bots.
-
Hi,
I would suggest keeping one domain and having landing pages within it. You want to focus on building your domain age and quality and if you proceed with multiple domains you may dilute this and not to mention give yourself more administrative work as well.
Hope this helps.
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to best handle search landing pages - that don't exist
I have quite a bit of blog information that can be searched, which results in "pages" that don't actually live anywhere. These are scanned by Moz and appear as poor page quality for speed, etc. How do I get the service to either ignore all of these or is there a way to treat them as a real page with content? As there are quite a few generated over time, I'd like to be able to capture them somehow. Thanks.
On-Page Optimization | | amac70 -
Content for the Home Page
Hi All, I have a Videos website which contains Videos of all types + Family safe type... The home page has sections and Videos listed. Now for SEO purpose i need to have content? this is what i read in most places. What is the kind of content i can place on a Videos website Home page? I can write about a Movie or actor but that content on Home page would that be of any use? We have a About us page etc to know who we are.. Any ideas please..
On-Page Optimization | | Nettv0 -
What if Paginated Pages all have PageRank?
Paginated Pages, page 2,3,4 etc.... they aren't supposed to have a PageRank, right? If they are only linked to from themselves, only the original page, Page 1, is supposed to be showing PageRank? I'm trying to double check that I am handling this right. I'm not using canonical, or noindex or any of that... just using rel next and prev, which I thought would be fine. Thoughts?
On-Page Optimization | | MadeLoud0 -
Removing OLD pages
Dear all, I was removing tons of old pages from my directory (about 400 pages), I was setingup a 404 custom page, all is fine, so when I go to an existing page I get a 404 and redirected to my 404 page. The problem is Google Webmaster tools list all these pages as 404, and never clean my list (1 year til now), so I assume something is wrong. Question what is the best way or natural to remove old pages from one directory? Note: previously I tryed add on these pages the NOINDEX/NOFOLLOW meta tag and I got from google Soft-404. Thank you
On-Page Optimization | | SharewarePros0 -
View all Page for Product Overview Pages
Hi everybody! We have an ecommerce site with product overview pages, where sometimes there are hundreds of products listed. Usually, we just display 30 and have a button where users can click to see 30 more - or all products listed at once. This is the overview page (as indexed in google): http://www.geschenkidee.ch/aussergewoehnliches.html
On-Page Optimization | | zeepartner
And this is the view-all page: http://www.geschenkidee.ch/aussergewoehnliches.html#all What should I do here? The product overview page will hardly generate more traffic by listing all products (because the overview page will rank for generic keywords, while the product keyword searches will be referred to the specific product pages themselves). I was originally thinking of using rel=canonical pointing to the view-all page. But this would just lead to longer load time. Should we just leave those overview pages or is there a best practice for how to deal with such pages? Thanks for your thoughts on this!0 -
Linking Back to the Same Page
What are the other seo's opinions on linking the same keyword you are targeting lets take an example like Trampolines. So we have a Online shop selling trampolines would you feel it a good or bad thing to link the keyword trampolines from the homepage to the homepage almost creating a loop. Some SEO's say yes some say no ?
On-Page Optimization | | onlinemediadirect0 -
Include the company/domain name in page titles and urls?
I know this isn't something that I would use site-wide but I'm wondering if it helps or hurts me to use my company name (also my domain name) in pages below the homepage. As an example, let's say I'm Home Depot. In the category pages off the homepage should I use Page names and urls like Home and Garden Supplies or Home and Garden Supplies at Home Depot? Or does it hurt me to reuse my company/domain name on multiple pages?
On-Page Optimization | | kdieruf0 -
Domain authority
Wondering why my domain authority has dropped after about three months of trying to implement the best practices suggested on this site. Can anyone help?
On-Page Optimization | | MauiCoffee0