A Hummingbird Question
-
So with Google SERPs looking for more customer intent and especially to direct questions eg, How much does a x cost? Where can I find x etc - is it good practice to create a bank of Q&A's on site or is it sufficient to have good quality content on the subject matter stating the costs of x and where you can find it written in a customer friendly manner?
Will a bank of Q&As add any value if they directly answer the most likely search questions?
Thanks
Ash
-
Thanks Jeff, guess i could link our from the site to the fuller explanation in the Blog Post?
Ash
-
I agree with Chris and would like to add that if you have quick and easy answers, then an FAQ would be sufficient. However, if the answers are more lengthy or could be expanded on into a blog, it would be worth taking the time to create a high-quality piece of content explaining to your audience, which could then be shared with others.
-
Thanks Chris that makes sense - think I was trying to over think it !
Ash
-
Rather than look at it from a search perspective look at it from a user point as that's what the search engines are trying to please. Would it benefit users to have a list of F.A.Q ?
I would say if it helps users then go for it and if they find it helpful and even link out Google will like it and everyone wins.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about Homepage Title
Hi there, I recently made a change to the title URL for my site, and it changed how Google displayed my sitemap. Before it showed the most common sites, and now it simply links to 4 of them below the domain URL without descriptions. I have attached images below which shows my problem. I hope this is the right section for this question. Thanks! 5ypdnY2 4u2HAia
On-Page Optimization | | One20 -
Duplicate content question
Hi I have a site that is run off one CMS system but has 3 different web addresses. One is a comic shop, one is a toy shop and one is a game shop. Now due to the nature of what we are selling some of the products we are selling on both or all 3 of the sites. I was wondering as to whether this would affect my ability to rank in google and if i would be penalised for any duplicate content? Thanks in advance
On-Page Optimization | | TheZenAgency0 -
URL question
When we type in the URL of www.JustBunkBeds.com on firefox we end up with (S) in URL https://www.justbunkbeds.com/ When we type in the URL of www.JustBunkBeds.com on Explorer we end up with http://www.justbunkbeds.com/ Appreciate answer to this question Tony
On-Page Optimization | | OCFurniture0 -
Crosslinking Question - Footer or Header?
We own 9 fashion blogs that focus on different niches. We have Your Next Shoes focusing on shoes, Your Next Dress focusing on dresses, Your Next Handbag focusing on handbags, and so on. Previously we had links in the blog header to the other sister sites. Your Next Shoes had text links to its 8 sister sites, and so on. However, we were told that this could cause a cross-linking penalty, so we removed these links. My understanding now is that the advice we were given is not necessarily correct. We think it is useful for our visitors to see that we also operate other blogs, so we are thinking of adding back the links - this time to our footer. Basically I am looking for advise on the best way to go about this.
On-Page Optimization | | Jantaro0 -
Boatload of 301 Redirects Question
We have a client that came to us and they recently did a site makeover. Previously they had all their pages in root directory including 75+ spammy article pages. On their makeover, they moved all the article pages into a directory and added 301 redirects. In going over their site we noticed they have redundant articles, like an article on blue-marble-article.htm and blue-marbles-article.htm Playing on singular and plural with dulpicate content for most part with exception to making it plural. If they have 75 articles, Id say 1/3 are actually somewhat original content. I would like to 301 redirect 2/3's of the articles to better re-written article pages but that would add a whole lot more 301 redirects. We would then have a 301 redirect from root directory to article directory, then another 301 redirect from spam article to new re-written article. My question is, would this be too many redirects for googlebot to sort through and would it be too confusing or send bad signals? Or should I create a new directory with all good articles and just redirect the entire old articles directory to the new one? Or just delete the redirects and old spammy directory and let those fall on a 404 error page. Id hate to lose 50-75 pages but I think its in fact those spammy pages that could be why the site fell from top of first page google to third page and now 10th page in a years time. I know, Im confused just typing this out. Hope it makes sense for some good feedback and advise. Thanks.
On-Page Optimization | | anthonytjm0 -
Questions About My Report
Hi, I have a website that aggregates NFL analysis (not news). I write 3-5 line summaries about each article I link, so there is a pretty good amount of daily content. Here's the site: http://www.profootballhotreads.com/ After I received my initial report, there were several issues, and I just wanted to get some thoughts on them. Some of these might be related to the aggregate nature, some might be not a concern, but I want to know which ones I should really worry about. Too many links. My main page is a continuously running scroll of links, so obviously this is going to be tough to accommodate. I know this makes each link less "valuable," but does it actually affect my site in any way? I don't really have links to my site on the page other than in the menu, which I assume would be scrolled first. meta description on tag pages. For site design reasons, I have several "pages" that are actually tag collection pages rather than unique pages. For example, each team's page is simply a collection of anything tagged with that team. So, I don't know if I can provide a meta description for those pages without making that the default meta description for any post with that tag. I supposedly have tons of duplicate pages but when I go to those pages, I don't see it. Webmasters said I only had one duplicate. Not sure what's going on. I'm thinking anytime I update a post, it is reading it as two different posts even though only one post exists at a time on the site. I have tons of duplicate page titles. Basically, I have tons of pages on my main page because after a certain amount of posts, it goes to a "new" page, even though it's just a continuation. So, I have Main page 1, Main Page 2, etc with the same title and meta descriptions. I don't think this is a concern, is it? Thanks for anyone who might be able to help. Let me know if there are more questions. Jason
On-Page Optimization | | JMay0 -
Title tag questions
General title tag questions how important is it not to change your title tag, I own a prom dress site and I'm always changing them between prom and homecoming' Is it bad to have title tags that are only different by one word across thousands of pages on your site. I have thousands of dresses so each title tag only varies by the style # I have always had title tags that are for example black prom dresses, well i recently discovered that just black dresses is googled 10 times the amount so im debating changing them to black dresses so that the word dresses is closer to the front of the title tag, am I over reacting or is that a good idea or would it be bad to put black dresses, black prom dresses, black homecoming dresses I also put the year in almost every title tag 2012, is that bad, I ranked great for 2012 stuff but could it hurt my homepage domain rankings on major broader keywords
On-Page Optimization | | Dirty0 -
Duplicate Content Question
On the home page of my site I have a read more link that takes you to a different URL with basically the same content, just more of it. Home Page: http://www.opwdecks.com/ Read More Link on Home Page: http://www.opwdecks.com/deckmaintain.htm I think this may be affecting my seo. Any suggestions on what I should do about this? Should I add a canonical to the home page and/or on the other page? Both pages are indexed by google. Thanks for any help or tips.
On-Page Optimization | | opwdecks0