I'm looking to put a quite length FAQs tab on product pages on an ecommerce site. Am I likely to have duplicate content issues?
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On an ecommerce site we have unique content on the product pages (i.e. descriptions), as well as the usual delivery and returns tabs for customer convenience. From this we haven't had any duplicate content issues or warnings, which seems to be the case industry-wide.
However, we're looking to add a more lengthy FAQs tab which is still highly relevant to the customer but contains a lot more text than the other tabs. The product descriptions are also relatively small. Do you think this will cause potential duplicate content issues or should it be treated the same as a delivery tab, for instance?
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I have a suggestion, but please do your own research to verify this...
My understanding is that you can set up a block of text on your site that is not visible until a visitor does something like clicks a tab or does a mouseover, and if you use the CSS command display:none; to make it invisible, that text will not be read by the major search engines. That text can get displayed when the visitor clicks the tab or does a mouseover by having the CSS command switch to display:block; (or some other version of display). I think this is because a spider can't activate the tab or mouseover function.
I've read this a few places and avoid doing display:none; on valuable content for this reason (better safe than sorry). But I have not read about someone using it to purposely hide content to prevent duplication issues or dilution of keyword density.
It could verified with a pretty easy test. Just add some gibberish content to an existing page, but hide it using display:none; Then use GWT to ask for a recrawl, wait a few days, and do a search for the gibberish content. If it doesn't show up in the results, that is a good sign it worked. Let us know if you test it....
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