Client is not ranking on Google For Brand Name Search but is on Yahoo and Bing
-
We have a mobile app development client that recently 6 months ago changed their domain name to www.FSStudio.com. So they are concerned that they don’t rank on the first page for the brandname phrase “FS Studio” On Google. They do rank on the first page for this phrase in Yahoo or Bing. But why is Google returning search results for stuff like Free Studio? I know this fairly obvious question which the answers may be that they need more authority or backlinks because their name happens to be a fairly competitive search for stuff that is unrelated. Any suggestions? We are going to be optimizing and creating a lot more content. Is this just that they need to mention their name FS Studio more frequently throughout their website? Here is a screenshot from Moz’s Keyword difficulty and SERP Analysis tool.
-
Just wanted to add my two cents and make sure you're all set. Pretty sure everyone here nailed it. The brand name is a little ambiguous and there are other things our there that could legitimately rank for that. It is a little curious how Google is not ranking it for the brand yet Binghoo is.
One quick example, the Twitter account still links to their old domain - https://twitter.com/fsstudiodev - fix a whole bunch of little things like that and in aggregate they should add up to more clear brand signals.
One thing I'll mention which no one else did ----> Rel Publisher - this connects the G+ page to the website and is probably THE most powerful brand signal you can easily send in Google's eyes. I would do that as high priority.
-
Well it sounds as though everything is in place then (assuming it is a 301 and not a 302 redirect). It may just be that they have picked a difficult brand name to rank for, which in that case, concentrate on building the brand and you should hopefully see the rankings sooner rather than later.
-
Hey Karl, Thanks a lot, say we checked webmaster tools their no penalties. The other name of the company before is call ed FlakaSoft which i guess is what the FS is abbreviated for. When you type in they rank for first and it redirects to the new site.
-
Wiqas,
Thank you also for your helpful suggestions.
-
Thank you very much for taking the time to look at this it was helpful.
-
Hi Andrew,
When they changed their website, did the ensure that the necessary redirects were put in place so that any authority from the old website was changed to the new one?
It may also be worth checking for any penalties, algorithm or manual. Check Webmaster Tools for any messages to double check. Have they ever ranked for their brand name? Did they rank for their old brand name?
It could be, as the other 2 comments say, just be a lack of authority and quality links but it is definitely worth checking that redirects and penalties aren't having an effect because you could be fighting a losing battle if it is one of these problems.
-
Hey Andrew,
This issue comes with new websites with low authority! Currently you have
- Just 21 Referring Domains
Try to link with more. Your Anchors are non-money which is a good thing in deed but you can use your Brand as Anchor "FS Studio" This will help to get visible on Google for your brand name.
Currently your anchors are not pointing to your Brand Name at all: http://screencast.com/t/nHfp4tjQpmb
Best of luck!
Regards
-
Andrew,
The site in question has low authority compared to the ones showing up in the first page. Google is somehow associating your brand with a software called "Free Studio" and sites with almost impossible to beat authority are ranking above.
Google, compared to Bing (and Yahoo! that serves results from Bing), uses different ranking mechanisms.
In order to "claim" your brand's name, I'd suggest you establish several business listings pointing to the site, such as:
- Facebook Page
- Twitter Profile
- G+ Page
- G+ Local
- LinkedIn Page
- Crunchbase
- Yelp
- etc.
Try to put your company out there, expose its name as much as you can without purchasing any "featured listing." Once you have all those steps completed, compare results and see if the brand name starts to show up.
Another approach would be to "extend" the brand name, removing the FS and using the actual significance of those 2 letters ("FS" means?). It should be easier to compete with other sites instead of the ones that are currently returned by your brand query: "FS Studio". Softonic, CNET, afterdawn are not easy targets.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Specific Ranking Mystery
Hello Mozzers I don't understand this specific ranking example, maybe somebody can help? For the serach term "elipslife" on Google Switzerland a client's page ranks around position 13. A competitor's page ranks at 9. And I don't get why: the competitor's page has no content and its DA is lower. Its PA is higher so I set a link in the client's homepage navigation a couple of weeks ago to lift the client's page PA above that of the competitor. This is not yet reflected in OSE currently however. Any ideas as to what may be the cause? Thx, Chris
On-Page Optimization | | ChrisCronimund0 -
Variations and Rankings
How do search engines view wording variances? I am trying to target Scottish Wedding Photographer but will google/bing etc be intelligent enough to see plurals, see the word Scotland instead of Scottish, photography instead of photographer? Also with rankings, I had a secondary phrase there to which I'm ranking sort of page 2-3 at the moment (the site is circa 3 months old) but finding that I'm nowhere with the Scottish phrase, I checked 30 pages of results and show nowhere, is this due to the competition for my phrase? My site is www.martinwardphotography.com
On-Page Optimization | | MartinWardPhoto0 -
My Meta Description changes when i use different keyword in google search.
Hello everyone, I have a question for the community. I have a website with several articles and news that i manage. I set specific meta descriptions for every page but when i search in google it gives me back different meta descriptions depending on the keyword that i use to search. What i notice is that google looks in my page for the most relevant part of the text that combines with my keyword and gives me back that result. I thought that this only happen when i have an empty meta description. Anyone felt the same ? Best Ricardo www.meuportalfinanceiro.pt
On-Page Optimization | | Adclick0 -
Entire subfolder not ranking.
I'm currently running an ecommerce site on which an entire subfolder namely the: /category/ extension is not ranking for any keywords.The category pages are being indexed within Google. Pages with very similar content are however being ranked for keywords on extensions such as /pages/, I created a new page to test this and within a week it was ranking for the keywords where /category/ pages have not for months. I was wondering if anyone had come across this issue before and had any solutions or suggestions? Thanks.
On-Page Optimization | | JMoran0 -
Can Rankings in Google differ so much from computer to computer.
I was telling my friend via facebook to go on my website, I told him to search 'nightlife forum' in google. To which, I believed it was 11th, top of second page. On his computer, its currently ranking at 1st place is it possible to have a difference of 10 places? even though he lives in the same city as me. Would be good to see what it ranks on your computers too google "nightlife forum" look for www.talknightlife.co.uk (don't get confused with the .COM one out there) Cheers Guys
On-Page Optimization | | Lukescotty0 -
Meta Description not displaying in Google
Hi Mozzers, I have a client that wants to change the way the meta description for some of his pages is being displayed. I've tried using the NOOPD and NOYDIR tags and its not worked. This isn't the client but perform this search in Google.ie - "accommodation newry daft" you get this result - http://www.google.ie/#hl=en&sclient=psy-ab&q=accommodation+newry+daft&pbx=1&oq=accommodation+newry+daft&aq=f&aqi=&aql=&gs_sm=e&gs_upl=11197l11712l2l12016l5l5l0l0l0l0l186l851l0.5l5l0&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=f5c640577bb5a285&biw=1600&bih=775 See how Daft.com (2nd results down) has the text "10+ items" in the description- my client has this as well as do many other competitors but its not present in the meta description tag. Anyone know how to get rid of this and get the good old meta descrition in the SERPs? Thanks BUsh
On-Page Optimization | | Bush_JSM0 -
Anchor_partial_atpiu??? in ranking factors
Could anybody explain what does it mean anchor_partial_atpiu in ranking factors http://www.seomoz.org/article/search-ranking-factors#metrics-1
On-Page Optimization | | PeterSEO0 -
Switching URL from keyword heaven to actual brand name?
Our client has a site, we'll say it's delicious-lemonade.com (That's an example.) Their brand name, however, is PowerSky. (That's an example, but the point is that it's the name of a technology, and has NOTHING to do whatsoever with being a drink. Someone would never guess what the product was, by the brand name.) The client has this domain name for a long time. The domain name itself is a top keyword for their product. We are building a new site for the client and have planned to use the brand name (PowerSky) as the primary domain, so PowerSky.com, with the product page being PowerSky.com/Delicious-Lemonade. And we are planning to redirect Delicious-Lemonade.com to PowerSky.com. However, we are concerned about the SEO hit the site is going to take. What recommendations can you make in this situation?
On-Page Optimization | | grayloon0