Alternatives to Guest Blogging Please
-
Now that Matt Cutts seems to have sounded the death knoll for guest blogging for SEO, what are some good alternatives?
-
Hi Adam
I strongly advise you take a look at this article http://searchengineland.com/matt-cutts-stick-a-fork-in-it-guest-blogging-is-done-182147
Create good content and start to share using social media, forums. This will bring people back to you website or maybe not if the content is boring.
Create a good tile "How to fix a pipe with your eyes closed" with good meaningful info.
Also if you need more industry specific specialists who will have an interest in the content you post, visit followerswonk.
Hope this helps?
-
Everything lies in the last paragraph of the post
"I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. "
Hope that helps!
-
Let me go and answer it one by one!
When you have a great content that you know can drive people come to your site after reading it, then go ahead and guest blog it! But if you think good amount of bloggers and audience will be interested in your piece then try to put it on your own blog and promote it so that people can find your piece and share it naturally.
This will bring your social shares, authority and links as well.
On Second question, creating content for links only… this is what Google actually hates! If plumber needs quality links naturally, my advice would be to invest time in creating a content that directly help their audience. Let’s say he write about “when calling a plumber is not a good idea!” And promote the post… as this is eye catchy content for the targeted audience, they will not only read but also share it with their circles…
Once they find the website helpful, they will most probably come to that site because of the trust factor! More traffic means more leads J
Hope this helps!
-
Couple of follow up questions:
-
Is I have really great/useful content is it really better to post it on someone else's site with links to my own, or to just post it try to get people to share it?
-
What about middle of the road content? For example, a client who is a plumber might want to post on area sites about how to keep your pipes from freezing over the winter. Useful info, but the only reason to put it on someone else's site is to get the backlink. Is that a bad idea?
-
-
I don’t really think Guest Blogging is even dead but yes if you were using guest blogging as a sole reason to get links to your website, probably Guest Blogging was never an option for you!
Google is tightening areas for spammers and low quality thin content producers so I don’t think there is any other alternate available but to change the way you think and try natural ways to get links!
My advice to you is to research your niche and create the content that people are actually looking for! Promote the content and you will see links will eventually follow you!!
If you are still confused about if Guest Blogging is there or not, here is the post I wrote on my blog where I discussed in detail about who Matt is actually targeting in his blog post! http://www.setalks.com/guest-blogging-dont-panic
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How new website / blogs can earn backlinks?
Hi, As link wheels, link pyramids and paid links are penalized by google and the only chance to get back links is to earn them. My Question is that with a new website / blog, how a newbie with no relationships with established bloggers, can earn links? Because writing quality contents and detailed posts (e.g. more than 3000 words posts twice a month) still would benefits for those blogs having already traffic to share these contents and in case of new blog, due to very low traffic, it would take months or years to enter in the game. Please propose step by step strategy / plan / footprint for newly born website and marketers. Thanks
Link Building | | Kashif-Amin0 -
High Quality Guest Blog Swapping
I have tried checking out a few of the big guest blogging sites out there but every time I create a killer article the site that offers to publish it is normally some suspiciously spammy side with a low Moz score. Does anyone know any sites where guest bloggers can link up to swap high quality blog posts. Maybe one that requires some filtering of poor quality host blogs?
Link Building | | ross88guy0 -
Disavow links from questionable blog
Hi everyone, I noticed today that we are getting quite a few backlinks from a blog that promotes some rather seedy ideals (it's called zoklet). Specifically, they are linking to some products we sell that prevent shoplifting, so I'm drawing some conclusions about their motives. I don't think the blog itself is spammy, but I'm just assuming that it's a bad neighborhood and we should distance ourselves from it. The only reason I'm questioning the disavow is because of the warnings involved and that it might affect our rankings if we do it. Any thoughts? Thanks.
Link Building | | Matt10 -
Post Penguin Blog Commenting Links
I have heard a few different things, and I am still not quite clear. Regarding blog commenting, what is the preferred way to do it now? Should the text that is hyperlinked just be our main website name written out http://www.example.com? Is anchor text the text that is hyperlinked? And should the link always go to our home page, or should it go to whatever page we are commenting about. Is blog commenting still good to do post penguin?
Link Building | | Craig2100 -
Is it worth it to link to sites that link to you in guest posts?
Suppose you published a guest post on a quality site and you link to a previous guest post you have written for another site (which links to you). In theory you could send link juice to the page that links to you for a second order effect. Has anyone seen results from this tactic?
Link Building | | ProjectLabs0 -
Blogs that Thank Their Sponsors in a Blog Post
I've noticed some popular bloggers who create a monthly blog post that thanks their sponsors and the links are followed. Do you think that Google lets this slide or are they stopping some or all of the links from these blogs from passing link juice?
Link Building | | SparkplugDigital0 -
Does Anyone Have Evidence of the Effectiveness of Guest Posts?
I think the tactic of guest posts is a good way to earn links to a site. But I have a few concerns: -Links are usually at the very end of the page.
Link Building | | SparkplugDigital
-Guest posts are on blog posts which usually have much less link juice than top level pages.
-A lot of sites abuse guest posting for spammy anchor text, e.g. "cheap auto loans"
-Some SEOs have said that Google will devalue guest post links in the future (due to abuse) Does anyone have examples, tests, or case studies of guest posting helping a site improve their rankings? (or an opinion on the value of guest posting)0 -
Duplicate Content, Replicated Websites, Noindex Type Question.. Need Advice Please
So I am working for a Multi-Level Marketing Company. The members each get their own website which is a wilcard subdomain. So we have example.com (Main site) mysite.example.com (Replicated) They both are literally the same content and I have chosen to noindex, nofollow the subdomains, but as a SEO that presents a problem with linkbuilding. However, the member only gets credit (think affiliates) if the click comes from their subdomain. I don't want duplicate content penalties and I don't want the members to possibly lose out on a sale that would otherwise just be credited to the company if the link was redirected to the main site instead. Did I make the right decision?
Link Building | | floppy0