Better to publish regular new pricelist articles or update the existing ones ?
-
Hello Moooooooooooooz !
I could not sleep yesterday because of a SEO nightmare ! So I came up with the following question:
"Is it better to release regular new articles or update the existing ones" I explain more.
Our company release regular pricelists (every month new pricelists available for a month, with the same brands. ex: January pricelist for brand A, etc.)
Right now those pricelists are ranking good on google.
So I wondered: Would it better to do:
- Make the pricelist articles stronger: Our company - Brand A pricelist (title) blog/offer/brand-A-pricelist.html (url) -> every month I update the text. So I just have one article /link to work on
- **Make more content on the pricelist: **Our company - Brand A pricelist - January 2014 (title) blog/offer/brand-A-pricelist-january.html (url) -> So google keeps indexing new fresh content
- **Work on a extra category: **Our company - Brand A pricelist - January 2014 (title) blog/offer/brand-A/pricelist-january.html (url) -> So I work on one link over the web blog/offer/brand-A where Google finds lots of new relevant contents
I know that Matt Cutts said it's good to udpate an old article but in this case it's a bit different. Has anyone experiment the same ?
Tks a lot !
-
Tks for your help ! I'll try different option to see what's the best !
-
More is not always better. If the "more" information they are able to index involves outdated price lists from months or years ago it would likely do more harm than good.
-
But in this case we'll get less information indexed into google.
In our case we release pricelist with Part Number + description + Price
This is why I'm a bit lost
-
Hello fupfac,
I would go with one evergreen piece of content in this case in order to consolidate ranking signals, develop more trust over time, allow visitors to use their bookmark of the page for more than a month, not have to update existing links, etc...
I would also 301 redirect the old price lists to the new, evergreen one.
-
Hello !
Tks I'm actually kind of using the 1) but think the 2) will be smarter. Not so easy to decide ... I do think the 2) will be the best but in this case I'll have to always update the creation date.
I'm using a joomla blog to display it actually.
-
Customer experience is a big factor here. Will it create customer service problems if you get buyers working from outdated price lists. A number of outdated price lists indexed could well cause confusion.
Options:
-
Clearly indicate the validity of the price list and give users a link from every old price list to a single location for the newest price list. This should aggregate link juice to your latest price list.
-
Going forwards, I would just publish it in one place. That means one single page to optimise and update, as well as aggregate link juice. People won't link to your price lists if they're always going out of date. If it's in a single place, more people are likely to link in to them.
Just my approach. Without knowing the actual brand, rankings, keywords etc. it's difficult to be more precise at this stage. And I'm sure other SEOs make take a different point of view as well.
Just my point of view
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Preserving SERPs during a New SIte Launch
Hi there, Thank you so much for taking time out of your day to help. You people are stellar. When launching a new site with concern for preserving the site's organic placement, which attributes or data are the most important to keep consistent from the old site to the new one? For example, site structure, urls, meta data, image file names, and so on. Thanks again!
Intermediate & Advanced SEO | | leslieevarts0 -
Recovery after recent Google update
Hi guys. This is somewhat a continuation for this topic: https://moz.com/community/q/january-2016-massive-rankings-fluctuations After that update, several of our clients and our website as well have experienced high fluctuation rankings period, which ended up in huge drops - 10-20 spots. Which, obviously, made everyone unhappy. Anybody knows what exactly the change was about? What should we fix/take a look at, analyze again? We aren't using any shady techniques or black hat. Everything is honest. All metrics, number of backlinks etc are going up, no major changes have been recently made. Please, help!
Intermediate & Advanced SEO | | DmitriiK0 -
Publishing content in two or more places?
I've been thinking about publishing an article on LinkedIn and then posting the same article to the news page on the website. It would be high quality informative and useful but is that likely to cause any duplicate content issues?
Intermediate & Advanced SEO | | seoman100 -
Experience of moving to a new domain
Hi all just wondering if anyone has ever had any experience / tips / advice. moving from domain name a to b is well published all over the web and the practice is often discussed on here. but my question is has anyone ever done moving the domain from a to b and then after x time move back to domain a. i can't find any examples, notes anywhere on Google. thanks in advance
Intermediate & Advanced SEO | | Andy-Halliday0 -
Should I redirect my Google Update Effected Domain to brand new Domain?
Hey Moz experts, I had a domain which was really doing better but after the Humming Bird update my traffic was decreased up to 90%. There are plenty of posts on my existing blog, Now what should I do? I mean should I redirect it to a brand new domain or Copy all the posts to a brand new domain and delete my existing domain? Note that the Old domain has PR1, DA 19 and PA 30.
Intermediate & Advanced SEO | | imran20780 -
Moving Entire Domain to New Site with New File Extensions
I have been looking for a while for a good an clear Step by Step guide for moving a site from an old to a new domain... so I guess a good discussion here, could help many web masters have a smooth transition. So in your opinion, beside the obvious, what are the most important steps you must take? Here is what I do: 1. 301 old site to new one and TEST.
Intermediate & Advanced SEO | | dhidalgo1
2. Check Internal Links - Double Check for 404's.
3. Update your Social Profiles with new URL.
4. Let GWT and BWT of the change and request a Crawl.
5. Contact as Many of Webmaster as you possibly can to point your links to your new domain. What's missing? What have you found helpful and/or Effective?0 -
New Domain name vs Low Ranked Existing Site
I am going to build a new site. I could hang it off an existing site with similar content or buy a new keyword rich domain and start over. The existing site does not have much trust or authority beyond the domain being registered for 5 plus years. I would prefer to start over and build linksfrom scratch but I realize we are starting at the bottom. The keywords we will be competing against are not super competetive so I think we can get ranking within 6 months or so. These post Panda days I am rethinking everything so any input is appreciated. I did a similar niche site a few years ago and found the site ranked well fairly quickly for its little nice. Today though it may be different. I have no experience in buying domains and would have no idea where to start there. New or existing? Thanks for any input.
Intermediate & Advanced SEO | | Reportcard0 -
Is is better to write something on Squidoo or do a guest post?
I've got a blog that has a good follower count, moz score, twitter fan base and PR offer to let me do a guest post, as long as the approve it. Is it better to do that vs. a Lens on Squidoo? I'm thinking the blog post would be best but Squidoo has huge domain authority. Would that get the content out there more and hopefully get others to link to it? And yes I know I should be writing something for both. I probably will but let's just pretend I'm not going to. I'm like everyone else, too little time and too much to do.
Intermediate & Advanced SEO | | JAARON0