Best strategy for content/articles. Individual pages or blog posts?
-
Hi all,
Whilst adding content to one of my sites quite often I'm left deciding whether I should create an individual webpage for the content, or write it up as another blog post.
More often I write it up as a static page so it fits in with the rest of my website more 'directly'.
However I'm wondering if I'm missing out here as obviously I'm not taking advantage of the benefits of a blog, RSS, Tag Cloud, etc etc...
Just wondering if others encounter the same quandary?
-
Hi David,
I do the same thing as EGOL. I write my best content in a WordPress page and then kind of summarize the article in a blog post and link to the article using the anchor text I want the page to rank for. Then I go into my SEO smart links plugin settings and add the keywords I want the page to rank for ( My main keyword and then a few supporting keywords) and the URL. This way I can build out my internal linking structure without really having to think about it.
Hope this helps,
Bill
-
Ahhh I hadn't considered using the blog to announce the main article.
Thanks for that suggestion.
-
I use blog posts for temporary content and trivial content.
Anything that is valuable, evergreen and substantive gets placed on a dedicated page where I can shape the appearance, title tag and image placements like finely-crafted arrows.
I then use a blog post to announce the article to my blog visitors and feed subscribers. The article page is then built into the content structure and categories of the main website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi, on SEO article submissions, do I only include the link to the page I am trying to promote or is it best practice to also include a link to home page or parent page?
Good day. I am writing articles for submission, I would just like some help with the page structure. Do I only include the link for the page that I would like to promote or is it advisable to include other page links, such as home page or the parent category too? Any help would be appreciated
Content Development | | thebedguy0 -
Translating other people blogpost to other languange and post on our blog
Hi, I am new to the blogging industries. I just want to know if Google penalized me if I translate other people blog post from English to other language and post it on my blog? Please let me know what you guys think. Thank you in advance for your time.
Content Development | | liburanbali1 -
Blog Posts
I have a blog as part of my business website...when I make a blog post, should I ALWAYS include a link in that post back to another page on my website? So every blog post has a link back to the site..or should I be intermittent on backlinks? Just wondering what the best practice is to help the site's SEO...
Content Development | | sdwellers0 -
Duplicate listings content
I've been listing our business on various business and wedding directories most of which require a short description of the business. I've written up a "boilerplate" description which is fairly similar to one we have on the site. If I use this content on multiple listings sites will it cause me issues with google seeing it as duplicate content and finding it difficult to decide which pages to rank?Most of these sites are supplier directories so I don't expect people to site search them for our business they are much more likely to browse categories but will it affect organic results for our actual website? Should I be writing a different piece of copy for each listing which requires a company description to avoid any issues?
Content Development | | EdoubleD
Any help is greatly appreciated!!!0 -
Is it Possible for an Internal Page to Rank for Various Terms Based ONLY on Blogging Anchor Text?
Hi everyone, Our company provides about 6 different services, each with a specific page on our website: 1. Accept ACH Payments (/accept_ach_payments.html) 2. Client Management & Billing Software (/customer_management.html) 3. Small Business Merchant Accounts (/small_business_merchant_account.html) etc etc Now, here's the question. One of our blogging strategies is to write content about how our online platform can help various types of businesses manage and grow their business. "5 Ways Fitness Business Can...." "How Law Firms Can Benefit...." etc In these blog posts, we don't specify our product, but we do link back into one of those main service pages, so I might link fitness management software to the Client Management & Billing Software (/customer_management.html) page as well as legal billing software to the same client management page Since there are so many different companies that could use our software, we don't want to include them on the Cl_i_ent Management & Billing Software page. That page is just about the benefits of the system and how it works as a great CRM. So....to make a long question short, are we able to rank the Client Management page for "fitness management software" and "legal billing software" if we don't use those terms on the "client management" page itself, and only use it as the anchor text when linking? Instead of making a separate page about how we can be used as a fitness management platform, we'd like our "client management" page to rank for various terms like "fitness management software" "legal billing software" "online church donation software" etc BUT, we don't want to bloat the client management page will all those other topics and content. Hope that makes sense, Patrick
Content Development | | SmallBizSmarts0 -
How to Get Rid of Duplicate Content Captured on Article Lists
We have a ton of articles and blog posts on our site. Currently, we display summary lists of articles that contain the first paragraph of the article in the summary list. However, in my reports, this is coming back as duplicate content with the full article itself. How do I fix this? Ex: article main page- http://www.robots.com/articles/10 First article on that page- http://www.robots.com/articles/viewing/grippers-for-robots (which shows up as duplicate content with the main artilce page). With our blogs, we have the most recent 5 blogs (in the same summary format) listed on our main blog page. We then have categories that people can sort by. But again, this is causing us duplicate content because those pages show the first paragraph of the blogs related to that category. Ex: blog main page- http://www.robots.com/blog. First blog listed on that page- http://www.robots.com/blog/viewing/robots-and-automation-bringing-jobs-back-to-the-united-states (which then shows as duplicate content with the main blog page). And then you can also select categories to see related topics: http://www.robots.com/blog/category/buying-a-robot which is showing as duplicate content also. Help! How can I prevent this? Thanks! JWanner
Content Development | | jwanner0 -
What is the Best Premalink Structure and Why?
/%category%/%postname%/%post_id%/ - Used by Labnol(I'm not sure) (or)
Content Development | | gurrambharath
/%category%/%postname%/
(or)
/%postname%/ Guys, Please make sure that you inform me "Why?". Thank you all in advance.0 -
Blog and Website = 2 different URL's - Is it WORTH to merge content on to one site
Good day Mozzers! A friend of mine recently asked for my help in regards to online marketing. While getting familiar with his online presence, I realized that he has a blog hosted under a completely different URL Main Site = http://pardons.org/ (page rank 4)
Content Development | | vip4service
Blog = http://pardons.wordpress.com/ (page rank 3) What I am battling with is whether or not he should take all of the blog content he has, and merge it on to his main site. It has over 280+ blog posts spanning over a few years, so there is A LOT of content that could benefit his main site. However is it worth it, or should he continue to run everything as 2 different sites? Also, of you suggest moving the content over, what would be the best way to do it in your opinion? He currently has links on his blog TO his main site, so there is a little bit of link juice there, but with a average of 300 views a day, he only get about 10 clicks to his main site from the blog. Thanks a ton for your help!0