Best strategy for content/articles. Individual pages or blog posts?
-
Hi all,
Whilst adding content to one of my sites quite often I'm left deciding whether I should create an individual webpage for the content, or write it up as another blog post.
More often I write it up as a static page so it fits in with the rest of my website more 'directly'.
However I'm wondering if I'm missing out here as obviously I'm not taking advantage of the benefits of a blog, RSS, Tag Cloud, etc etc...
Just wondering if others encounter the same quandary?
-
Hi David,
I do the same thing as EGOL. I write my best content in a WordPress page and then kind of summarize the article in a blog post and link to the article using the anchor text I want the page to rank for. Then I go into my SEO smart links plugin settings and add the keywords I want the page to rank for ( My main keyword and then a few supporting keywords) and the URL. This way I can build out my internal linking structure without really having to think about it.
Hope this helps,
Bill
-
Ahhh I hadn't considered using the blog to announce the main article.
Thanks for that suggestion.
-
I use blog posts for temporary content and trivial content.
Anything that is valuable, evergreen and substantive gets placed on a dedicated page where I can shape the appearance, title tag and image placements like finely-crafted arrows.
I then use a blog post to announce the article to my blog visitors and feed subscribers. The article page is then built into the content structure and categories of the main website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where to order content?
I have a number of clients struggling with publishing frequent blog content. Can anyone recommend any content ordering services? - I've seen Constant Content and a couple of others. I'm just wondering if these are effective?, SEO-friendly? (completely safe from duplication, etc.)? - and if anyone can recommend the best choices based on experience. In the past clients I've been fortunate in working with clients who are writing themselves, or connecting with a copywriter and going through the process of creating content. However I'm looking for an alternative solution to solve content drought with some clients which simply don't have the time to go through that process and need to see results.
Content Development | | GregDixson0 -
Using different sections from all over your site to compile a blog post, bad idea or ok to do?
I have a large site that sells various products, I have been on a kick creating new content relating to the many aspects of upkeep with these products after purchase, I wanted to create a blog post combining all the info for the group of products, but will be reusing some of the FAQs and even tips, since I'm more or less relocating the info. Since this blog post is using many different sources on our site, using a rel=canonical isn't possible. Is there anything I should watch out for, Will rewording / phrasing here and there be enough or should I steer clear of this as a whole?
Content Development | | Deacyde0 -
Same content but translated. Penalization?
Hi There, I’ve got a question. There are two website that are under the same proprietor but must stay not related (different brand, different IP, different country, different language). The question is: Does google penalize one of the site if I entirely translate the content from site 1 to site2? Thank you very much for you input 😉
Content Development | | Midleton0 -
Blog Content if Google has stated it doesn't like your blog?
Hi guys, In the new 'mobile usability' tab in Webmaster Tools, Google has stated that our blog isn't offering a good experience for users. Something we already knew and I want to change, but I can't get the budget approved to complete the work. I was just wondering if you think Google isn't going to hold my content very high as a result. I want to produce more content on our blog around our valuable keywords in hope to improve our rankings, but if Google isn't holding our site in high regard I'm thinking there may not be much point in it. Any thoughts would be appreciated. Thanks Brian
Content Development | | brianmadden0 -
Best Guest Blogging Plugin?
I have tried numerous times to use the MyBlogGuest plugin on my websites I manage for clients. I have NEVER had success with that plugin. Has anyone used that plugin and have it actually yield any results? I have followed all necessary steps, consistency, etc. Nothing. Is there any plugin out there better?
Content Development | | cschwartzel0 -
How many articles are ok to publish a day on my website blog?
I have a blog on my website which is a part of the website. Currently I publish one article a day. Is it ok if I increase it to 2 a day? Is there any limitation in order not look negative to Google
Content Development | | AlirezaHamidian0 -
Duplicate page issue all from my website blog. How to i fix?
Crawl diagnosis indicates duplicate page content all from the blog on my website. What can i do to fix this?
Content Development | | skinbiz0 -
Is Creating a Lot of Content A Bad SEO Strategy?
In Danny Dover's book, Search Engine Optimization Secrets, he talks about how every page on your site should be at least a little linkworthy, or it is just sucking link juice from the rest of the site and not contributing any. Does this mean that creating a lot of content, (like a daily news article on your site that summarizes industry news or something similar) is not a good SEO strategy? Should you limit the amount of content pages on your site unless it can attract links or hits on one of your target keywords? Thanks!
Content Development | | SparkplugDigital0