Internal Linking From Blog to Website
-
Hi all,
I'm just seeking opinions on something an external company have told us about linking from our blog to our website...
Our website is; www.XYZ.com and our blog is www.XYZ.com/blog
I add content to the blog on an almost daily basis and generally link on average 3 times from the blog (internally) to a various relevant pages on our website.
Today I was told that by doing this I am 'diluting' the link juice which I understand but don't agree with...
All I am doing is a form of internal linking which as far as I am aware is a good on-page technique?
Just curious to learn other people's view on this...
Many thanks
Andy
-
I really like Alan's answer.
I think that the three questions one must ask are...
Q1: Why are you writing?
Q2: What is the content quality?
Q3: Why are you linking?
A1: On my site I am writing because I have something to say that I genuinely believe that people want to know and should read. I am also doing a lot of writing because I know that there is search volume for the content. I am trying to produce a quality content resource for the visitor. I am not blathering.
A2: My goal is to produce several hundred to a few thousand words of content with several great photos, interesting graphs, attractive graphics and tabulated data. Before I write, I make sure that I am going to produce content that will be one of the best pages on the web for that topic. It is high quality content deliberately produced because people are searching for it. I am not blathering just to get a page up. This content can take several days per page to produce.
A3: When I link, I am linking to additional information that the reader might want. Often that content is on my own website and for that my links are similar to the in-content links on wikipedia - where a keyword links to another page on my site that matches the topic perfectly. I also often link to several other pages on websites that I don't own and those links are going to content that is superior to mine in some way. Again like wikipedia.
If you are writing and linking with a purpose then you might be doing well. You can assess that by determining if visitors are "liking" or "sharing" your content. If that is happening then you are doing fine. If that is not happening then maybe you are blathering because you want to put links in the content. If that is the case I would post less often and post higher quality. It will be a greater bang for the buck.
-
As far as "link juice dilution", that can too often be a shiny object, and if you're following other proper content creation concepts, it's a non-factor as Wiqas says.
So the better focus is do you meet quality/relevance/trust requirements?
- Do the links point to main content that is actually relevant to the content of the blog articles?
- Is there enough content in each article to justify three links, or are the articles too "thin" on unique depth?
- Are the articles valuable to your prospective reader as a stand alone piece of content that informs, educates and or entertains?
- Are you being formulaic in a potential over-optimization way? (same volume of content on each article, sticking with three links every time, overly repeating links to specific destination pages, etc.)
These are the biggest questions that need to be answered because the higher the quality / more diverse the patterns / least over-optimized, the more likely the links will help in general.
-
Hey Andy,
You are Doing What is Required.
Let me show you some examples
Google Official Blog: http://googlewebmastercentral.blogspot.com/2014/01/affiliate-programs-and-added-value.html
Moz Blog: http://moz.com/blog/personas-understanding-the-person-behind-the-visit
They are doing lots of internal linking! This is a good practice in deed..
So Dont Worry What Someone has told you... Keep doing the Internal linking
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How should one approach pagination on website
This is my first post here so forgive me if I made any mistake while posting it. Say I have one category called News on my website, it gets frequently updated with new posts everyday. So the thing is one article that is sitting on first page of the category, will eventually move down to 2nd page, and then 3rd and then 4th and so on. Now bots will see this article on first page, then index this on second page also and then on third also and so on and this goes on for rest of the articles as well. Will this raise a duplicate flag for the website. How should one approach this problem. I would really not want to use noindex tag here as I do want such pages to get indexed but without getting the duplicate content issue.
On-Page Optimization | | thetelescope1 -
Seeking guidance setting up hreflang en-gb for international english website and en-us for North American site
Our website is configured like so: MyCompany.com Websites /en-gb - International English /fr-fr /zh-hans /m/en-us - North American site - completely different structure The first three bullets share a Drupal instance where the North American site uses a different PHP framework and has it's own unique look and structure. Currently none of the websites have hreflang tags which means that sometimes when searching in the US the en-gb results creep in. I want to turn on hreflang tags for the international english website (en-gb) but my fear is that Google may not return the en-gb results to English speaking users if they are not in the UK. We want these results to appear for anyone who is not in the US who speaks English. Just a note, Canada is not included in this since they'll be added to the North American site soon and will have their own hreflang tags.
On-Page Optimization | | bearpaw0 -
Internal Links Catalog (too many links)
I have several car catalogs that I use to direct my customers to the parts for their vehicle. Example:http://www.mikesfuel.com/Acura_c_69.html My customers like the approach. They can easily find their vehicle, then scan the columns for the parts that they need. Each part number is a link and the part numbers are sometimes posted several times in one column. All of the links are internal to the web site. My fear is that this is going to be treated as a link farm. I have considered using a PDF catalog with links, but that is going to be hugely expensive. What do you think? Thanks for any help Mike
On-Page Optimization | | mikescarb0 -
How can I nofollow my affiliate links?
I have a lot of affiliate links and I need to find an efficient way to nofollow them. I have over 500 blog posts and most have an affiliate link. I use Wordpress and Genesis. Any advice?
On-Page Optimization | | 2bloggers0 -
Best Practice: Should We Always Make No-Follow for External Links from Blogs?
Hi Mozers, I have few questions: 1. If I am allowing advertising on my blog and people advertising by placing Ads, Contextual links in Posts, Should I make them No-Follow? If Yes, then I might lose a good amount of income coming from Advertising. What is the best practice without loosing Organic rankings. 2. If I make all the External Links No-Follow (simple wordpress plugin can do), then I may not have anyone to advertise on my blog. What is the advantage that I am going to get? 3. Keeping the Do-Follow on all external links, how it will effect my blog? when there is no spam and all quality content on the blog. Thank you
On-Page Optimization | | mutantspy0 -
Which Blog Platform to link to an eCommerce site is best?
I just hired a content writer to blog on my site, but I want to make sure I have the right blog set up properly before doing so. I currently have my blog on my own domain. http://alturl.com/ixd7p It's a pretty crappy blog, to be quite frank. (The link to the blog is in the footer). It doesn't allow me to change category titles so it's throwing duplicate content - not good. I am seriously considering getting a self hosted Wordpress blog and linking that to my site instead at 3dcart- so it will be blog.domainname.comMy CONCERN.... I always heard that it's best to have the blog right right on the eCommerce site (just as I have it now) because it keeps feeding the domain fresh content. If I have a self hosted Wordpress blog and have it linked to my site, will it still feed my site fresh content?
On-Page Optimization | | tutugirl0 -
Limiting On Page Links
Right now, we have about 160 or so links on the home page. It's been recommended that we keep it to under 100, though that's not as big of a deal as it once was. Is it helpful to make a bunch of those links "nofollow" in order to preserve link juice? Is it going to make a difference, or be at all helpful? I assume it won't be harmful, especially as a bunch of them are to the same page but on different sections of the page. Would live your advice and thoughts! Thanks!
On-Page Optimization | | DeliaAssociates0 -
Page Shaping - No Follow Links
It's my understanding that adding a nofollow tag to pages that aren't of significance to users can help with page shaping and directing google to the most important links on my home page. I have 4 links on my home page that I'm considering adding a nofollow tag to: Privacy Policy, Legal Policy, Anti-Trust Policy, and Help-Desk Because these links are in the footer on every page I think they're probably sucking up some useful link juice. It's doubtful that anyone would actually search for our privacy policy or legal policy to find our site. I'd rather the juice to spread to other pages of use. What do you guys recommend?
On-Page Optimization | | inhouseninja0