Internal Linking From Blog to Website

[TomKing]

Hi all,

I'm just seeking opinions on something an external company have told us about linking from our blog to our website...

Our website is; www.XYZ.com and our blog is www.XYZ.com/blog

I add content to the blog on an almost daily basis and generally link on average 3 times from the blog (internally) to a various relevant pages on our website.

Today I was told that by doing this I am 'diluting' the link juice which I understand but don't agree with...

All I am doing is a form of internal linking which as far as I am aware is a good on-page technique?

Just curious to learn other people's view on this...

Many thanks

Andy

[EGOL]

I really like Alan's answer.

I think that the three questions one must ask are...

Q1: Why are you writing?

Q2: What is the content quality?

Q3: Why are you linking?

A1: On my site I am writing because I have something to say that I genuinely believe that people want to know and should read. I am also doing a lot of writing because I know that there is search volume for the content. I am trying to produce a quality content resource for the visitor. I am not blathering.

A2: My goal is to produce several hundred to a few thousand words of content with several great photos, interesting graphs, attractive graphics and tabulated data. Before I write, I make sure that I am going to produce content that will be one of the best pages on the web for that topic. It is high quality content deliberately produced because people are searching for it. I am not blathering just to get a page up. This content can take several days per page to produce.

A3: When I link, I am linking to additional information that the reader might want. Often that content is on my own website and for that my links are similar to the in-content links on wikipedia - where a keyword links to another page on my site that matches the topic perfectly. I also often link to several other pages on websites that I don't own and those links are going to content that is superior to mine in some way. Again like wikipedia.

If you are writing and linking with a purpose then you might be doing well. You can assess that by determining if visitors are "liking" or "sharing" your content. If that is happening then you are doing fine. If that is not happening then maybe you are blathering because you want to put links in the content. If that is the case I would post less often and post higher quality. It will be a greater bang for the buck.

[AlanBleiweiss]

As far as "link juice dilution", that can too often be a shiny object, and if you're following other proper content creation concepts, it's a non-factor as Wiqas says.

So the better focus is do you meet quality/relevance/trust requirements?

• Do the links point to main content that is actually relevant to the content of the blog articles?
• Is there enough content in each article to justify three links, or are the articles too "thin" on unique depth?
• Are the articles valuable to your prospective reader as a stand alone piece of content that informs, educates and or entertains?
• Are you being formulaic in a potential over-optimization way? (same volume of content on each article, sticking with three links every time, overly repeating links to specific destination pages, etc.)

These are the biggest questions that need to be answered because the higher the quality / more diverse the patterns / least over-optimized, the more likely the links will help in general.

[Asjad]

Hey Andy,

You are Doing What is Required.

Let me show you some examples

Google Official Blog: http://googlewebmastercentral.blogspot.com/2014/01/affiliate-programs-and-added-value.html

Moz Blog: http://moz.com/blog/personas-understanding-the-person-behind-the-visit

They are doing lots of internal linking! This is a good practice in deed..

So Dont Worry What Someone has told you... Keep doing the Internal linking