Domain authority for a new site
-
Hi we a starting a new web which will be optimised for key words. What can we expect in terms of Domain authority when it comes to starting a brand new website? We will be devoting quite a significant amount of money in our AdWords campaign budget to promote the site and the products.
-
Hardley 111, NAP stands for name, address, phone number
-
Hi Sangeeta,
Thanks for the the answer can you explain what NAP refers to?
Thanks,
Pete
-
Hi Keri,
thank you for bringing that to my attention. I hope I have cleaned it up enough to be more helpful.
All the best,
Thomas
PS
I think Sangeeta means getlisted.org
Sangeeta,
please correct me if I'm wrong.
-
Thomas, I think part of your answer got cut off or repeated. Could you review what you wrote and edit it a bit to make it more understandable? Thanks!
-
Does your website have a blog? If yes, you can start posting good and interesting content. Use an email list and social media to network it and get some links. Gradually DA and PA will increase. Additionally, add you business to local listing sites especially those mentioned on listed.org. Make sure the NAP is consistent. That should get you some authority.
-
Here is a link discussing domain authority.
http://moz.com/learn/seo/domain-authority
I would also recommend reading John Doherty's post on domain authority/domain trust
http://www.johnfdoherty.com/four-factors-domain-trust/
this is an extremely hard question to answer. I would say you will start out with 0 domain authority or 1 and a your site will change determined by how much quality content and semantic data a.k.a. relevant content links everything that matters to Google will matter to you. Please look at the learning section
In the 4 factor post from John he goes over these 4 factors.
Domain Age
Link Diversity
high-quality Relevant inbound links.
internal linking.
just spending money on a AdWords campaign will have no bearing on your domain authority
have no bearing on your domain authority. You can have a high quality score if you follow the advice given by Google and companies like word stream.
However it sounds like you're talking about domain authority which really is more based on inbound links, social scores, age of the domain Age, relevancy of links, internal linking. and Will not be affected by spending money on a Google ad words campaign.
I hope this helps,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
API v1 still gets new data?
Hello! Do the v1 API endpoints provide fresh data, or do I need to use the v2 endpoints for fresh data? According to the v1 API docs "This guide outlines the endpoints for now archived Mozscape API endpoints." Does this mean that the v1 API only serves archived data? Thanks!
API | | peterkovacs0 -
Page Authority 2.0 is coming soon!
UPDATE: We’ve made the tough decision to delay the launch of Page Authority 2.0 as our team investigates an unforeseen issue. **To learn more about the rigorous testing process and updates to the timeline, **check out this blog post. Hey there Moz family, We’re stoked to let you know about an upcoming change to a beloved metric — similar to our refresh of the Domain Authority algorithm last year, we’ve been working on developing an improvement to its sibling metric, Page Authority (also known as “PA”). Page Authority (PA) identifies the strength of a particular page (on a 1-100 scale) and its ability to rank in search results in comparison to other pages. PA is a Moz metric, and while it can be used as a good gauge of page strength and ranking potential, it is not used by search engines to determine ranking outcome. On September 30, 2020, we will release the new and improved Page Authority algorithm that will be updated in a similar fashion to last year’s update to DA. The updated algorithm will take into account more modern ranking factors to make the score even more accurate and predictive. We recognize that the update to the DA algorithm took time to communicate to clients and stakeholders, and we wanted to be sure to give you advance notice again this time around. We’ve created a number of resources to help you understand the what, the why, and the how of this update to PA. Let’s start with a few FAQs that you might be curious about! Why didn’t PA update when DA updated? Although many folks associate DA and PA with one another, the two metrics are calculated independently. We chose to update the two metrics separately in order to take the care that each metric deserved, and to provide the highest quality algorithm updates for the SEO community. Why is Moz changing the PA algorithm? As with our update to the DA algorithm, we want to ensure that you have confidence in our metrics and the predictions that they provide. Data integrity is an integral part of our tools and something that we hold in the highest regard. To be sure that PA can best reflect the potential for a page to rank on the SERP, we’re making the necessary improvements. What can I expect to see from the PA algorithm update? Many pages will see changes to their PA scores as a result of this algorithm update. While the changes to scores may be somewhat minimal, there is a possibility that some pages will see material change to their scores. The new PA algorithm takes into consideration Spam Score and link patterns, in addition to dozens of other factors, so your PA scores may see noticeable change if your pages have spammy or unnatural link patterns. How can I prepare for the update? As with any change to a metric that you know and love, we recommend getting in touch with your stakeholders to let them know of the upcoming update. For those who are used to seeing this metric in your SEO reports, giving them a heads-up will help them to prepare for any fluctuations they might see to PA scores once the new PA algorithm rolls out. We also recommend using this update as an opportunity to educate them on the use of Page Authority and how you might use this refreshed metric for future link building projects. Our resource center has a few helpful pieces of collateral that can support these conversations with stakeholders and clients. Is Page Authority an absolute score or a relative one? Page Authority should always be used as a relative metric, to compare the score of your pages to the scores of other sites’ pages. Link Explorer looks at over 7 trillion pages and 40 trillion links to inform the Page Authority metric that you see. As such, it is always a wise idea to use PA as a comparative score to understand where your page stacks up in comparison to the other pages that are present on the SERPs you care about. Will Domain Authority (DA) be impacted by this update? No, DA will not be affected by this update. This particular algorithm update is specific to Page Authority only. Will API users be affected at the same time? Yes, API users will see the update to Page Authority at the same time as users of Moz Pro. We’d love for you to check out our resource page for links to a slide deck, a whitepaper, and other helpful information. The full announcement blog post from Russ Jones can be found here. Happy to chat with you here in the Q&A thread, or feel free to send an email to help@moz.com with any questions. Best, Igor
API | | IgorJesovnik8 -
Domain Authority
Hi There, I'm in a state of panic as my site has been progressing well however today I log into Moz and see the DA drop by 12 ! this has never occured and was increasing nicely over the last few months. Does anyone know if there has been a global change that may be effecting my site. Or any issues with Moz DA tool? Any help is greatly appreciated
API | | acsilver0 -
New Moz reports
The new MozPRo reports do not give me the same level of data as my previous reports on the old platform, including detailed keyword reporting. I recently discovered that even if I schedule a monthly report, I still only get weekly data. Is it just me or is anyone else struggling with these new reports?
API | | Discovery_SA0 -
Moz crawl error? DA & Linking domains significant drop.
Hi guys! Our site www.carwow.co.uk appears to have been punched in the face by the latest Moz update. It's claiming our #linking root domains has dropped from 225 to 135 and has subsequently hit our DA from 38 to 35. We haven't disavowed any links and our off-site strategy has been going well the past 2 months. Search performance has increased by around 15% (around 5k sessions) and rankings have improved week on week. Any idea if this is a Moz error? That's almost a 50% drop in linking root domains. Thanks, James
API | | Matt.Carwow0 -
Can i export data from my current account to a new account?
Situation:
API | | Zanox
I want to create a new account, but i don't want to lose data from my current account. Is there any possibility for exporting my data (to an excel document or something) that i can import in my new account later? If there is an option to export data directly to my new account that would be nice.. Kind Regards.0 -
Google Analytics keeps poping up that i need to re-authorize.
Moz & GA were playing nice, now their not... everytime i login to my dashboard i see the " you need to re-link your moz & GA" message near the top of the page. it links up fine, i press the i accept button, i get the green all went well now its linked button... may se a gap blah blah, then if i refresh or do anything in moz i see the red banner telling me i need to re-link moz.... any help here?
API | | EarGear0