Changing site title
-
I'm wondering what the procedure and implications are of changing my sites tile?
I realise that my Having my keyword in my sites title whilst chasing the same keyword in articles may be causing over optimization. The slug also takes on the article title too, in effect giving me the keyword three times before I've even written my article. Example below.
Imaginary site title : soap benefits.org
Article: The essential guide to making homemade soap
Slug: The-essential-guide-to-making-homemade-soap
As you can see, soap has now been mentioned three times, not including excerpt/meta description or image alt tags.
As most of the article titles would contain my supposed keyword "soap" I'm thinking the best option would be to change site title with allinoneseo (that possible?) and change the slug to something relevant, giving me more room to escape over optimization.
Does this sound sensible? I don't have that many articles so if I had to change other things it wouldn't be too much of a hassle. It seems a pity to loose my sites title I picked, but if I end up writing hundreds of articles this would be a problem.
Help appreciated.
-
No problem, but one thing you also need to know is that keyword density is a myth. It's true that longer articles tend to be shared more often, but there's isn't any set word limit either.
If you write about the topic in a way that sounds natural to you, you'll probably be alright.
After you get your blog/site fleshed out, it's time to start thinking about letting people you know you're there. Of course, it is advised to do so in a non-desperate/non-annoying way. (Don't worry, you're not annoying. Just don't say; "OMG OMG PULLEEEZE LINK TO MEH LOL!!!!1) Participate in discussions with people.
I mean, there's a ton of ways you can go with this. There's mommy bloggers, crafty people/sites - rustic stuff, home decor. Someone out there has at least a moderate interest in your theme and what it entails. Engage people and offer value, don't always sell.
If you haven't yet, there's a metric ton of good information here.
-
Thanks for the reply Travis.
I must have posted earlier as you replied and missed your first post. You got to the heart of what I was trying to say. What particularly bothered me was what I original posted, as the url looked like this xxx.soapbenefits.com/how-to-make-homemade-soap, then article title (how to make homemade soap) and blog title (soap benefits)
Like you said, it's hard not to write an article on something like homemade soap in a 600 word article without at least mentioning soap at least four of five times, I was thinking... mmm, including title url, etc.. I'm at 2% keyword density here.
With so much emphasis being put on making sure to non optimize keywords, having the keyword twice in the url bothered me. I've already implemented your tips and removed any reference to the keyword in categories too. Thanks for the help, and you're right I probably over thought it to much.
-
The second to last paragraph in my response should get you through that. Best of luck - don't over think things. You don't sound like a spammer.
-
Thanks for the reply Rob
Some of what you said went a bit over my head as I'm new to this.
So changing my site title and slug to something different from soap benefits (my example in original question) now leaves my article (homemade soap ) unique, especially if I no index tags, categories an author page. I've got that down.
Can i now simply go into allinoneseo and change "home title" to something different, a new title that won't cause over optimizing issues with my article? and if i do this, is there anything else I need to change, by that I mean does changing the home title cause any conflict with existing articles on my site?
Hope I'm wording this properly, I know what I'm trying to say, but being unfamiliar with wordpress it may come out not making sense, please let me know if I need to clarify better.
-
It's good that you're thinking about this, but you may be worrying a little too much. I find it hard to have a site about soap or homemade soap without saying soap, at least a couple of times. It's generally a good thing to have the keyword target in the meta description, Title, slug and a possible variant for the h1. So long as the content actually pertains to soap - you should be okay.
What I would avoid is writing:
"So I heard you like soap. Soap is my favorite thing. I'm so glad you like soap too. Let's have a soap party. Soap is amazeballs! You likely need soap in Poughkeepsie. Soapy soap soap."
A site has a theme. It sounds like you're going to keep that theme. You're writing will likely be Top 10 Decorative Soap Ideas for 2014, or An Amazing Tour of 'Soap Factory Here' in Paris.
My overall recommendation is don't be too pious. Your site has a theme, stick with the theme.
Yes, All in One can help you change your titles. If you're worried about repeating a keyword in your blog title, go to the general settings in your WP Admin panel and remove the site Title and the Tagline. Go to the general settings in All in One and scroll to title settings. From there, remove | %blog_title% from both Page Title and Post Title format then save your updates.
Enter what you would like in your title tags on both pages and posts. I personally see nothing wrong with 'branding' at the end of your Title tags, but you can now add your branding wherever you want - rather than having it added by default. But it's your thing - your site - this should enable you to do what you feel is right.
-
Absolutely. It makes total sense!
You are referencing the keyword you are targeting in the TITLE and Article TITLE (make this an H1 in your HTML) and as well the URL TITLE reflecting the article H1 targeting. It's all relevant to the goal of trying to signal the engines about the great content you are creating.
Make sure to write unique TITLES for each URL you create and target the keywords for each you are mapping against those URL's. Keep the Page TITLES in line as well and tie it all together. Very important to have a planned strategy around either working on a site that is already in place (and you are changing everything), or a new site with completely new development in and search targeting in place.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking dropped after change single page url, should I change it back?
I was making updates to the content on the following page, and a few days later dropped from #2 SERP ranking to 50+. Things I checked: Yes, 301 redirect was implemented right away. After publishing, I manually requested indexing in search console. Right after publishing I re-submitted the sitemap manually and Google said they had not crawled it in 9 days. My question: should I change the URL back to the old one, or give it a little more time (especially since I re-submitted sitemap) Original URL: https://www.travelinsurancereview.net/plans/travel-medical/ New URL: https://www.travelinsurancereview.net/plans/travel-medical-insurance/
On-Page Optimization | | DamianTysdal0 -
Google changing my Title
I noticed today that Google is showing a different Title in searches for the homepage. It is showing a title which I believe was active as of late last year or early January. The new title is in the title tag, in Google cache and in MOZ crawls as well. Not sure why it would still be showing a different title in the search and wanted to see if anyone can explain the reason. Thanks
On-Page Optimization | | campaigneast0 -
Classified ads site and thin content + titles
Hello, i have two questions. Issue 1 is that we are a classified ads site. I started thinking, analyzing why im not ranking even tho i have a lot more content than others and my backlink profile is also better. Googling the advertisements i see that 95% of it is duplicate content. People usually who advertise, add the same add to 10 maybe 30 sites. For google this is duplicate content. Any ideas what to do? I can manually edit ads, to write a bit of unique content, but that is not a long term startegy. Question 2: My titles are all the same - Unique Name - Keyword im trying to rank for. There is around 1000 of such pages. Should i mix the titles up or it is still better to have 1 keyword which will help me to rank?
On-Page Optimization | | advertisingcloud0 -
Page Title versus H1 title
What's the difference between the Page Title and the H1 title? It seems like both summarize the page. Is it a wasted opportunity to make them the same? Should they be similar but slightly different?
On-Page Optimization | | amybethmegjo1 -
Where would I start with optimizing my site
I am new here and am would love some constructive community feedback about a website I am working on:
On-Page Optimization | | paddyaran
Things like tags, serps, content, loading time, design, functionality, and anything that will improve.... The site is www.aranislands.ie Thanks!!0 -
Title Tags
Say you have a client that specializes in Driveways and you have multiple keywords within one locations. So for instance the keywords are Driveway company, Driveway installers, driveway repairs etc.. How would you set it up? San Diego Driveway Company, San Diego Driveway Installers, San Diego Driveway repairs or San Diego Driveway Company, Driveway Installers, Driveway repairs
On-Page Optimization | | benjaminmarcinc0 -
Duplicate content on events site
I have an event website and for every day the event occurs the event has a page. For example: The Oktoberfest in Germany the event takes 16 days. My site would have 16 (almost)identical pages about the Oktoberfest(same text, adres, photos, contact info). The only difference between the pages is the date mentioned on the page. I use rich snippets. How does google treat my pages and what is the best practice.
On-Page Optimization | | dragonflo0 -
How quickly should I change/edit sites to avoid potential over optimization penalty?
Regard today's White Board, I'm wondering how quickly one should start changing title tags, page content, footer links, etc. on sites? I operate a few different sites and some of them definitely have things that need to be changed. Would it be weird or trigger something in Google if all the sites were changed in 24 - 48 hours? Thanks for your help!
On-Page Optimization | | jdrrocks0