Looking to create a Press Release - Any decent sites out there?
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Hey guys,
I'm wondering whether you could point me in the right direction of a reputable PR site to use?
I realise that many of these sites have been devalued over recent years but I wanted to produce something for a client after they struck-up a fairly notable connection with another company in their industry.
Or should I just avoid PR sites altogether?
Oh, and I'd prefer them to be free if possible
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There are two ways to go about this project.
1. Send out a press release and do no further work. This, I assume, means you just want the press release duplicated, syndicated, and just basically reproduced as you wrote it for the purpose of getting links only. That's all sending out a press release will do without a good person with good contacts to follow up with key journalists. There are no more "major" PR news wires that are not having their link equity stripped, due to the fact that they are paid services. Any others that might be free would be smaller scale. I am sorry to say I know of no such places. But once Google/Bing find them, I am sure their ability to pass link equity will diminish as well. That update was not about the newswire services, but about press release syndication. If you just want your press release published, it will do nothing for the company. Press releases are not read, stories are read. There will be no link equity, Google is removing it from any syndicated press releases.
If this is really the route you want to go down, just avoid press release sites altogether like you mentioned before.
2. Now, if you mean to get coverage for the company on this story, which is what you should be hoping for, a story, not the publication of the press release, then yes, you will need a PR person. You might not need someone who identifies themselves as that, but you need someone that can talk with journalists, pick out people who might be interested in the story, and talk to them about covering the story, This is the right way to do it and what will produce the most benefit. The only benefit of a press release at this moment in time.
I hope that clears up what I mean.
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I'd need to hire a "good PR person" to get a press release out? Seems a bit extreme.
I can write the PR in co-operation with the client. What I'm looking for is somewhere to place/promote it.
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What are your goals in finding a "PR site"? To get a press release written? Released to a wider market?
I am assuming your goal is more centered around getting coverage over this new partnership. If that's it, I am sorry to say that doing that will not be free, and will not come from posting a press release to a site.
You need to find and hire a good PR person or company that specializes in your industry.
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