Verifying Site Ownership & Setting Up Webmaster tools for clients who use Hubspot
-
We are a Hubspot partner agency. I'm trying to find the best route for managing Google's tools as an extra resource for insight, not the primary basis for marketing effort. I also want to explore adwords in more depth. Finding a lot of our clients don't have one or the other or both Analytics/Webmaster tools in place.
- Can I verify site ownership to set up webmaster tools simply by having admin access to their analytics account or will that require ownership of the analytics account? With Google merging things together these days I'm not sure of the best approach to take.
- Usually clients have their site hosted somewhere and built on some platform and ADD a Hubspot blog and the landing pages/cta's, Hubspot tools on a subdomain hosted by Hubspot. Hubspot has tools in it's website settings for adding google analytics (actually it's just a field to add code to the header area). If a client has universal analytics on their primary domain do I still need to go and add a separate analytics property for the subdomain and go through Hubspot's tools to install it on the subdomain? Or just use the same code from their primary domain and add it to the Hubspot header? What is the best route?
Any additional thoughts on this subject are welcome - with so much updating and changing coming from Google (and Hubspot as we implement 3.0 - COS) I'm trying to avoid wasted effort, outdated methods, etc.
Thanks!
-
We were able to successfully verify ownership using the Meta Tag method from WMT. We copied the meta tag, logged into Hubspot, and under Content Settings > Page Publishing, we pasted the meta tag in the Site Header HTML box.
Hope this is helpful!
-
I'm curious - were you able to figure out how to verify Hubspot content in Webmaster Tools?
-
I'm a Hubspot user and have been unable to verify the subdomain we are using in WMT, as the root returns a 404, and webmaster tools will only accept a URL with a 200 response.
Hubspot will not allow you to put files in the root directly eliminating the file upload option...
I'm curious to learn if you were able to find a way to verify.
-
If they don't have a Webmasters account, you don't need Analytics to set it up. Just just need your own Webmasters account and add it that way.
The second scenario is exactly that. Remove the code from the website and re-verify again.
-Andy
-
Thanks for the feedback.
Andy, what about when they don't have a webmaster account in place. Most of the time, they don't - so I'm wanting to add that (set it up for them) and use the analytics to verify site ownership. Sounds like Bill is doing it this way.
If they already have a webmaster account in place and don't know it (someone created it for them and either didn't tell them or it got lost in personnel changes and so on) what's the remedy? Find and remove the code from the website and start fresh?
-
Hi Lisa,
If you want to verify a website, then you need access to their Webmaster account. They will need to set you up as an admin, or you will need to add them to your own profile.
As an admin, you can do most things, but you will never be able to do things like send a disavow file - this needs the owner to do it.
-Andy
-
Lisa, if you have admin access to the Google Analytics accounts, that generally should be enough to verify Google Webmaster Tools. I have only run into issues verifying the site with Webmaster Tools if the site doesn't have the latest Google Analytics tracking code on it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would on-site search queries show up as referral traffic?
The site analytics have been set up for over a year and suddenly last month there was a huge spike in referral traffic (1100+ sessions). Upon further investigation, the majority of it was coming directly from internally, either as mysite.com or search.mysite.com and the landing pages from the referrals are all /search.html?query=* This was never an issue before so I'm trying to understand what could have changed. I'm following up with the client to find out if their dev team may have changed anything related to their search engine but I'm wondering if there may be another explanation. A few notes: previously mysite.com / search.mysite.com were not in the Referral Exclusion list. I've added them now but this was never an issue before. Thanks in advance!
Reporting & Analytics | | SEMnMs0 -
How to trigger a pageview using Google Analytics API upon form submission
I need to set up a goal using the G A API to trigger a pageview when someone submits a lead on my site. There's no "thank you"page currently. How do I go about it? There's no "thank you"page currently. How do I go about it? I have never used the API but am very familiar with analytics. Thanks!
Reporting & Analytics | | Majsan0 -
Google analytics vs Webmaster tools data
Hi Which is more accurate WT or GA data ? Since GA reporting a KW (thats very recently fallen from page 1 to 3 hence looking into data to find the cause) in the Organic part of Search tab as having generated just 1 visitor over a month (hence presuming fall could be due to low visits from a page 1 result) whilst under Search Engine Optimisation tab (data sourced from WT i think) its reporting 5 click thrus from 150 impressions over same period resulting in a quite good 3.33% CTR (hence wouldn't expect to be the cause of a fall) and what i would have thought GA would report as 5 visits instead of the 1 they do report !? The reason im looking for answer in the data is because no on-page has changed and still scoring a grade A and off page metrics have all improved across the board (apart from small drop in majseo's Trust Flow) such as increased links, RD, Citation Flow, Ref Subnets etc etc etc Cheers Dan
Reporting & Analytics | | Dan-Lawrence0 -
Using advance segments or primary dimensions?
Hi guys, I haven't played around with advance segments enough to know the answer to this, so looking for some help. What I want to track is a keyword through the whole analytics, so I created an advance segment for "KEYWORD". This segment is Include - Keyword - "KEYWORD". Now when I remove the advance segment and do the following: Traffic Sources - Organic - Primary Dimension - Keyword - "KEYWORD" The amounts of visits differ a lot. I'm guessing this has to do with sessions? Looking for a clarification on this.
Reporting & Analytics | | William.Lau0 -
Google Analytics & Omniture Discrepancies
I am seeing a significant difference between my traffic numbers in Google Analytics and Omniture (Omniture has significantly more). I do not expect them to report exactly the same numbers but these are just too far off. Any idea why that is, or which one I should trust more? Thanks!
Reporting & Analytics | | emediaSEO0 -
Does using Google URL Builder override original source in Google Analytics?
During a free trial on Tatango, we send daily emails to customers to give them advice, resources, etc. We started using Google URL Builder http://www.google.com/support/analytics/bin/answer.py?answer=55578 to create individual links in each of these emails, but when the customer purchases a subscription now, the source in GA isn't Google, Facebook, Twitter, etc. they are all showing up as the source we created using the URL builder for each email. Does Google URL builder override the original source in Google Analytic?
Reporting & Analytics | | Tatango0 -
Yahoo Site explorer: Different results for www & non-www domain. Can we merge these?
When checking our domain on yahoo site explorer, different results are shown for www.theprintspace.de and theprintspace.de. We have done a 301 redirect, as we want to optimise our www.theprintspace.de domain. However, we have a lot more backlinks for theprintspace.de. Is there any way of merging the two, so we don't loose all the linkjuice we get for theprintspace.de and use those links to optimise www.theprintspace.de? Thanks for your help!
Reporting & Analytics | | Waplington0 -
Site: Query Question
Hi All, Question around the site: query you can execute on Google for example. Now I know it has lots of inaccuracies, but I like to keep a high level sight of it over time. I was using it to also try and get a high level view of how many product pages were indexed vs. the total number of pages. What is interesting is when I do a site: query for say www.newark.com I get ~748,000 results returned. When I do a query for www.newark.com "/dp/" I get ~845,000 results returned. Either I am doing something stupid or these numbers are completely backwards? Any thoughts? Thanks, Ben
Reporting & Analytics | | BenRush0