Do you know about SEO and PPC co-optimisation model?
-
I would like to know where can find Bill HUnt's courses. He used to teach at CLICKZ academy but it seems de do not have the course right now, Many thanks, viviana
-
I don't know about the courses, but here is profile info for the man - http://searchenginewatch.com/author/1785/bill-hunt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improving SEO for an e-commerce page with 1 product page
I'm trying to improve the SEO for an e-commerce store that I'm working for that sells custom car air fresheners where you select the shape of the item and then upload the photo. The site has been around for almost 10 years so has authority in the field and ranks number one for custom car air fresheners and other related high-traffic keywords. However, there is no blog, no social media and has 8 total pages: landing page, FAQ, contact, guidelines, shape/product (page that starts the ordering process with little text), scents, terms, and samples.
Keyword Research | | campionn
I'm struggling with how we rank higher for specific keywords that we are not number 1 with ok traffic (such as dog air freshener, custom air freshener for car with picture, custom photo car air freshener) and not affect the current keywords that we are ranking number one for. In addition, how do we rank higher for other keywords, if we don't have that many pages like a blog to create content? I was thinking of creating a blog to target more keywords, but I don't think there is enough relevant content to make. And I feel Google would find a blog about "top gifts for dad" or "top gifts for the holidays" not relevant. I was also thinking of adding more text to the shapes/product page which could be tailored towards a keyword. Maybe I could create another product page that goes into more detail about the air freshener with images, descriptions, and other use cases. On MOZ, the Domain Authority is 18 (really low), so I am thinking about working on getting backlinks from relevant sources with authority to improve our SEO. Or do we not mess with the text on the website since it works and not worry about the other keywords and focus on technical SEO items and backlinks to help with SEO? TLDR: How do you improve SEO for new keywords for an e-commerce business that doesn't have a lot of pages for content without affecting its number 1 ranking on other keywords?0 -
SEO question for page keyword focus - how to make it sound natural
So i have a page that sells say hockey sticks and the website is based in Canada. My keyword focus for the page would be hockey sticks Canada. It seems to be proper to have this key phrase within the page text and also at the beginning of the first paragraph. But how do i write a first paragraph with this keyphrase and make it sound natural. My first instinct is to write the paragraph like so Hockey sticks Canada - We provide excellent quality hockey sticks nationwide which come with a 1 year warranty and have exceptional build quality and exceed performance expectations. But it just doesnt sound natural. If i put it as follows Hockey sticks in Canada are well known for their quality and craftmanship. We provide excellent quality hockey sticks nationwide which come with a 1 year warranty and have exceptional build quality and exceed performance expectations. I add "in" into the keyphrase to make it sound more natural to the reader. Would google look at this and count it as pertaining to the keyphrase hockey sticks canada? Anybody have any info into making key phrases count on the page without looking to unatural to the reader?
Keyword Research | | chris9810 -
Changing URL for SEO
Hi folks, I'm a total newbie so please go easy. I've published 4 blogs on my website and am using the free Yoast plugin to guide me on my SEO. The blogs have been promoted in various places using organic and paid social. However, the more I look into SEO the more I'm realising that I did literally NO keyword research and the keywords I'm using are pretty useless. The question is this: it should be easy enough for my to change the content of the blog, the meta description etc to reflect the new keywords, but what about the URL / slug?. Is there any way to change this without causing me a massive headache or does having my new keywords in the slug even matter? Thanks, Mike.
Keyword Research | | Veevlimike0 -
Google Keyword Planner - Just PPC?
Morning Mozzers, Please help a layman learn. This is probably a silly question but when I look at keyword search data in Google's Keyword Planner Tool and I see "COMPETITIVE" or "LOW" am I looking at all searches inclusive of organic and PPC? I have been a bit confused by logging in through an Adwords account? At the moment to get my keyword research I am using a combination of Moz, Webmaster Tools, Keyword Planner. I have had a look at the free version of SEMrush which looks really cool. Is my approach right using these tools? Am I covering all bases / missing key opportunities? Regards Ben
Keyword Research | | Bendall0 -
What are SEO's using for Keyword Research?
Hey folks, I just wanted to find out what everyone is using for keyword research now that the Google Keyword Tool has been retired. I know there is a form of it in Adwords, but something a little more usable than this. Cheers,
Keyword Research | | Andy.Drinkwater
Andy0 -
SEO beginner- How to decide what keyword to go after?
I started a website called Think and Grow Entrepreneur. I'm not sure where to start with Keywords and which ones to go after. Should I input the same keywords over and over my blog to rank in those or should I look at every post as a single entity and try to rank different keywords in each blog. Ideally I would like to rank for the keyword Entrepreneur, but there are already very powerful companies with the same keyword. How should I go about this situation? I appreciate any feedback. Thanks!
Keyword Research | | johnmoon60 -
Can I Trace The Keywords From a PPC & SEO Campaign That Brought The individual To My Site Without Using a Call Tracking Service?
Hi All I was wondering if it is possible to trace the individual keywords/key-phrases that someone has used to get them to my pages/site and if they came in from PPC or SEO, preferably without having to use a call tracking service, code under number, or multi-telephone line system? Regards Nic
Keyword Research | | KDWeb0 -
How to Optimise for Shopping Results
We have been having some modest success with Google Shopping results in the UK. However we are yet to understand exactly what makes one brand more likely to rank over another. We need to understand which factors are at play and just how best keywords can be optomised?
Keyword Research | | seanmccauley0