KWs w/ no bids on Google AdWords
-
When using the Google Keyword Planner to research KWs, is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it? Hypothetically, if I saw a high-volume, low-competition KW w/out a suggested bid I'd feel differently, but I'm just seeing it happen with low volume and competition.
Thanks,
Sarah -
lol... Yes, but you can do BOTH.
-
** If everybody is asking then it might not be addressed well on the web. **
I've never heard before, but it makes total sense. Thank you for that.
That kid blew it for the goat operation.
-
I remember that goat project. The kid was the pitch man and the old man had all of the expertise.
So what you are saying is less emphasis on KWs and more emphasis on ideas?
Not quite. What I am saying, is that if you have ideas don't allow volume or bidding or pricing data to frighten you away or discourage you. There could be a lot of money out there. It might be widely distributed but it still can be profitable. I have made nice money by casting a wide net.
Now, changing to a different philosophy.... one that has been more successful for me.... I use the Adwords keyword planner, but in a different way.
I first ask myself... What are the keywords for which I have the expertise, enthusiasm and content creation ability to be highly competitive? Then I go to those SERPs and look at the content that is out there right now. If I can beat it then I am ready to attack. That is the time to look at the keyword planner and determine the exact point of attack and what the keyword data tells me should be explained on my page(s). That is the information that everybody everywhere is asking about. If everybody is asking then it might not be addressed well on the web. The keyword planner data informs content development around the topics that people are asking about. Address them. All of them.
Again I don't allow the keyword planner data to sway my thinking. If it says... "Highly competitive" and "high volume" then I am not frightened off. Why? Because where there is high levels of competition and high levels of traffic there is usually a lot of search diversity and a lot of money changing hands. Even if you get in there for long tail queries you can make a lot of money. But since I attack where I am confident that I can compete head-on with their content that is exactly where I do NOT want the presence of competition to discourage me.
So, I attack and it often works well. Do not fear competition. That is where money is made as long as you have what it takes to compete.
-
Reminds me of the time contestants brought goats on Shark Tank. http://abc.go.com/shows/shark-tank/video/Casting-Pitches/_m_VDKA0_dphdodu2
So what you are saying is less emphasis on KWs and more emphasis on ideas?
-
Is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it?
Some people know how to make big money in niches where nobody else has ever guessed (the people who can sell manure or dirt are examples). It is who knows how to do something valuable with that traffic - even if the money per keyword is small. A little money here and a little money there... ads up to big money.
Looking where others have ignored can make you highly successful. Some of the biggest oil discoveries have been made where no one else ever thought to drill, and where many believed that there was none to be found.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google do keyword matching when deciding whether to rank a page?
Hi, another newbie question on keyword research and selection (can't find any information on-line with this low level of detail)... If I've decided that my primary keyword for a given product page is the product name, something like 'AquaPower wet and dry cordless vacuum cleaner', can I assume that it isn't worth additionally optimising the page for 'cordless vacuum' as this has a phrase match in the primary keyword? Is it still worth additionally optimising for 'wet and dray vacuum' which has a broad match within the primary keyword or is Google bright enough to drop the intervening word 'cordless' when deciding whether to rank my page? Thanks for any guidance on this.
Keyword Research | | Alli70 -
How to get search volume in Google's keyword planner
I want to know the search volume for ~1000 keywords that I discovered via ubersuggest. Yesterday I could have done this in 5 minutes, but I can't seem to get it to work in the new Google tool and would love some advice. When I either upload or copy and paste my list into the tool I can get it to give me search ideas with volume, but it has all the keywords I am uploading as 0 search volume (when I know that is not true and some of them have thousands of searches). I've tried "entering keywords to see how they perform" and also "searching for keyword ideas" (the second just because the first didn't try after my 10 tries) Any ideas about what I am doing wrong?
Keyword Research | | theLotter
Or is this a bug other people have been experiencing?0 -
Google News Carousell
Hi Guys, Just watched Randi's last White Board Friday. He was talking about Google shake0ups and the fact that Google is more often returning results where there is a news carousel at the top of page one. Has anyone seen any research to show if people who are looking for a product / solution are actively clicking on these news items or not? And should this news carousel be considered the number one spot, or is the number one spot still the fist true SERP result shown below it? Many thanks Si
Keyword Research | | DaddySmurf0 -
Tips to know best adwords keywords of competitors?
I am about to run adwords campaign. I have questions- I want to know best adwords keywords that competitors are targetting. Is there any good way to find out the best keywords that competitors use which generate large amount of traffic to them? Can someone guide me how to use adwords in best possible way such as how to pay less and yet receive large number of targeted traffic? Tips are welcome from the community. I am about to start a campaign for this website which deals with Independent Sales Reps. So the adwords keywords will be related to Independent sales representatives who help in establishing new businesses and exporters.
Keyword Research | | SSS19860 -
Google Suggestive Search
Hello Is there anyway to get one of my site so show in Google suggestive search? What determines position in serach bar? Thanks
Keyword Research | | TP_Marketing0 -
SEO research via Google Adwords
I've read several times of this technique for determining if a particular keyword phrase is worth the effort of optimizing for in organic search. In Adwords create an Ad Group with a single exact match keyword phrase and let it run in Adwords until you have enough clicks to measure valid results (I've often heard 200-300 clicks). If you are unable to convert the search term via paid search, the theory goes, it's probably not worth the effort to rank top 3 for that phrase and you should put your efforts elsewhere. Do any of you use this strategy? If so, have you found the results to be pretty consistently accurate? Thanks, Mark
Keyword Research | | DenverKelly1 -
Google Products Research Tools??
Does anyone know of any google products research tools? I am trying to find what attributes and classifications my competitors are using? Much help appreciated. Thanks!
Keyword Research | | AHH8880 -
Is there a better keyword tool than google's adwords keyword tool?
I have heard a lot of people say not to trust the results of google adword's keyword tool. Is there a better tool out there that i am not aware of that can judge local monthly and global monthly search volume?
Keyword Research | | adriandg1