Internal Search Results Appear in Google SERPS
-
My friend is running an ecommerce store selling apparels. How can we make internal search results to appear in Google SERPS and rank them?
For example: the query is "peplum dress". You type the query into the internal search box and it returns a set of results. In this case, it's product listing.
How can we optimize and rank it so it appears in Google SERP? Do we do it the traditional way in terms of links?
Say URL is: http://www.asos.com/search/peplum-top?q=peplum+top&r=2
And we build links to it? Some of you may ask why not create a dedicated page for this, the reason being we'd have too many categories if we were to create one for each.
Thoughts?
-
Hi Edmond,
If you are going to use "search results" pages as good landing pages, they need to be made useful and high-quality enough that Google has no problem ranking them.
To keep using ASOS as an example, this URL ranks very well in the UK for [black dresses]: http://www.asos.com/Women/Dresses/Little-Black-Dresses/Cat/pgecategory.aspx?cid=9419
Using the site's internal search, this page appears if I search asos.com itself for [black dresses]: http://www.asos.com/search/black-dresses?hrd=1&q=black+dresses
There is little difference in the pages, but one sits beneath a folder structure, is linked to, includes a description and has a slightly better optimised title tag. But most importantly, the search results page is excluded via the site's robots.txt whilst the similar landing page is not - http://www.asos.com/robots.txt
For sites without the authority of Asos, I'd say you'd need slightly more than Asos' short black dress description, but in truth this is a search result page by any other name that has been made into a well-ranked landing page.
You see the same thing as you go down the SERP, e.g. http://www.debenhams.com/women/dresses/little-black-dresses versus http://www.debenhams.com/webapp/wcs/stores/servlet/Navigate?langId=-1&storeId=10701&catalogId=10001&txt=black+dresses
I hope this helps.
-
Thank you for responding Keri.
So what do you think is the best to tackle this problem? Create dedicated unique page for all those terms and optimize it the way we do all the time?
Thanks
-
Keep in mind that Google generally does not want to include search results in their search results.
-
Yes. Think of it like another page on your website, and optimize it in the same way. Make sure that it is a useful page, and that it has all the on page elements in place. The biggest issues is going to be duplicate content so, use some programming magic to make sure that you are not creating duplicate content. Then build some internal and external links to it. Just keep taking steps to optimize it in the right way and someday it might rank for you!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any idea why Google Search Console stopped showing "Internal Links" and "Links to your site"
Our default eCommerce property (https://www.pure-elegance.com) used to show several dozen External Links and several thousand Internal Links on Google Search Console. As of this Friday both those links are showing "No Data Available". I checked other related properties (https://pure-elegance.com, http:pure-elegance.com and http://www.pure-elegance.com) and all of them are showing the same. Our other statistics (like Search Analytics etc.) remain unchanged. Any idea what might have caused this and how to resolve this?
Intermediate & Advanced SEO | | SudipG0 -
Google Search Console Tools Sitelinks
Question. If you wanted to use the Google Demote this sitelink URL - will another sitelink appear to replace it? There is a sitelink I feel doesn't belong and hoping another one that is beneficial appears. I understand Google has control of what appears. https://support.google.com/webmasters/answer/47334 Thanks.
Intermediate & Advanced SEO | | Kdruckenbrod0 -
I was wondering, do you know when you see updated results for a sporting event in the google search.
I was wondering, do you know when you see updated results for a sporting event in the google search. Are those the result of structured data?
Intermediate & Advanced SEO | | mycujoo0 -
Google displaying a content box above the listing link for top ranking listing in SERPs
Hi, In the attached Google SERP example the first listing below the paid search ads has a large box with a snippet of content from the relevant page then followed by the standard link. Does anyone know how you get Google to display a box like this in their SERPs? I checked the code on the page and there doesn't appear to be anything special about it such as any schema markup. It uses standard list code. Does this only appear for particular types of content or sites, such as medical content in this case? Is the content more likely to appear for lists? Does it only appear for high authority sites that Google has selected? We have a similar medical information based site and it would be great to try to get Google to display a similar box of content for some of our pages. Thanks. Damien ZmPJVSl.png
Intermediate & Advanced SEO | | james.harris0 -
When I type link:mydomainname.com in Google I don't see any result, why?
My other website is 4 years old and Page Rank 3. We are into business of design and development for 5 years and still we don't have any result from Google Searches. When I type link:mydomainname.com I don't get any result. What's the reason?
Intermediate & Advanced SEO | | vikaspooja1 -
Homepage not showing up in Google even when searching exact title tag
why does my site not show up in Google even when you search exact homepage title tag or business name (Brand-It Web Design)? You can even search the exact title tag for my site and it does not show up. If you search site:branditwebdesign.com you will see that it is there. But just the homepage doesn't show up in search for anything else. We have probably tried everything in the world to get this working. Any suggestions?
Intermediate & Advanced SEO | | Brand_It_Web_Design0 -
Google + under Google business domain email account
Hello there, I have a quick and straight question and I am hoping to find answer here. What do we do with a G+ profile that was set up through a business domain's email account that is used by more than one person? We want to use the company name, but we can't as it is considered personal email account although it is under business domain verified by Google. Is there a way that we ask Google to change it and allow us to use the name of the company or should we just deactivate it? Thanks in advance!
Intermediate & Advanced SEO | | montauto0 -
Local results vs Normal results
Hi everyone, I am currently working on the website of a friend, who's owning a French spa treatment company. I have been working on it for the past 6 months, mostly on optimizing the page titles and the link building. So far the results are great in terms on normal results : if you type most of the keywords and the city name, the website would be very well positioned, if not top positioned. My only problem is that in the local results (Google Maps), nothing has improved at all. In most of the same keyword where the website is ranking 1st on normal results, the website doesn't appear at all on the same keywords in local results. This is confusing as you would think Google think the website is relevant to the subject according to the normal results but it doesn't show any good ones in a local matter. The website is clearly located in the city (thanks to the pages titles and there's a Google Map in a specific page dedicated to its location). The company has a Google Places page and it has positive customers reviews on different trusted websites for more than a year now (the website is 2 years old). I focused my work concerning the link building on the local websites (directories and specialized websites) for the past 2 months. The results kept improving on normal results but still no improvement at all in the local ones. As far as I know, there is no mistakes such as multiple addresses for the same business etc. Everything seems to be done by the rules. I am not sure at all what more I can do. The competitors do not seem to be working their SEO pretty much and in terms of linking (according to the -pretty good- Seomoz tools), they have up to 10 times less (good) links than us. Maybe you guys have some advice on how I can manage this situation ? I'm kind of lost here 😞 Thanks a lot for your help, appreciate it. Cheers,
Intermediate & Advanced SEO | | Pureshore
Raphael0