How to get expanded sitelinks?
-
What are the best actions I can take to get our brand to show up on google with expanded site link? Is there a schema markup for this?
-
Sure, glad to help
-
Hi Vadim,
Thanks so much for the your time and for the great answer:) That clears up my confusion on sitelinks!
-
Hi Syed,
At this point it is all automated, there is no webmaster input (other than removing the sitelinks that you do not want to show up under Google WMT) or schema to help with this.
Also note, that sitelinks are search query specific. Example the same homepage for a site can display different results based on the query, in this case with sitemaps or not, at times schema might be displayed instead of sitemaps; meaning other schema that is set up can at times take away from the sitemaps that you are trying to display.
Some say that it is authority based and the more authority your site has, the sooner the sitelinks show up. However with a great structured site, for example a Wordpress site with easy to follow permalink structure, sitemaps, no duplicate content. I have seen even non authoritative and new domains showing up with sitemaps quickly.
More info from Google:
"We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them.
At the moment, sitelinks are automated. We're always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site's internal links, make sure you use anchor text and
alt
text that's informative, compact, and avoids repetition."Source: https://support.google.com/webmasters/answer/47334?hl=en
Hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will German meta data help an English USA-based site get found in Germany?
I think I already know the answer to this, but I'd love a second opinion. If you add German meta data to some web pages will it help those pages turn up in search results in Germany?I'm assuming not. It's an English, USA based site, doing well here for English searches - and I don't want to mess that up. A German site is being planned, but this client is hoping the English site could be found in the meantime. ~Caro
On-Page Optimization | | Caro-O0 -
Sitelinks problem
Hello, I have a problem with the sitelinks on my website. Google keeps adding pages that don't belong in the sitelinks, but need to be indexed. Is there a way in which I can specify to the bot which section of the website, not to add in the sitelinks.
On-Page Optimization | | Silviu0 -
Is it better to create more pages of content or expand on current pages of content?
I am assuming that one way of improving the rankings of current pages will be to create more content on the keywords used... should this be an expansion of the content on current pages I am optimising for a keyword or is it better to keep creating new pages and if we are creating new pages is it best to use an extension of the keyword on the new page – for example if we are optimising one page for ‘does voltage optimisation work’ would it then be worth creating a page optimised for ‘does voltage optimisation work in hotels’ for example and so on? I am guessing maybe both might help, this is just a question I have had from one of my clients.
On-Page Optimization | | TWSI1 -
Why am I not seeing sitelinks for this website?
http://laleablack.com/ It's been around for a few months - I have other sites showing sitelinks in the search results. but when I search for "laleablack" "lalea and black" I don't see anything...anyone have any idea why? Links have proper anchortext etc
On-Page Optimization | | smlsml0 -
Help required to get the right landing page ranking
Hi, I've taken on a new ski client who wants to rank on page 1 on google.co.uk for [ski instructor courses]. When I first put that keyword into Moz rank tracker the landing page http://www.snowrehab.com/ski-instructor-courses/revelstoke-12-week-csia-level-1-&-2.html came up and it was ~ #30 Instead we wanted http://www.snowrehab.com/ski-instructor-courses to rank and I've optimised the copy (perhaps over optimised?) and have been redirecting & building links to that page. When I check in the SERPs (as unpersonalised as I can get) that new page appears to be ranking ~ 20 and the old page is nowhere to be seen. So far so good. However in the rank tracker Moz says the new page (exact URL) isn't ranking (not in top 50) and that when I put in 'entire subdomain' that the old page still comes up (and has improved to ~ 25). Any help / advice really appreciated! I want to prove to the client the rankings have improved / work I've been doing has helped!
On-Page Optimization | | richardpatey0 -
Can't get authorship to show in the rich snippets tool...
Can't get authorship to show in the rich snippets tool... am I doing something wrong? spokanepaintingcontractor.org
On-Page Optimization | | Superflys0 -
Does Commented HTML Code Get Spidered?
I have a change, perhaps temporary, to my web store that I will be making. I am wondering if the code that I will comment out () gets spidered?
On-Page Optimization | | lbohen0 -
WBF told me to get rid of my low contrast footer links...
I just finished watching WBF where Rand took a moment to identify some of the potentially harmful SEO practices that could be penalized in the upcoming algo update targeting over-optimization. (Great post BTW!) One of which was using low contrast, exact match footer links to inner pages. But I couldn't help but notice something similar being done on the SEOmoz site. In the attached image, I compare this to a site I've done using a similar practice. What are your thoughts on footer links found in this example and how should we, as SEOs, handle footer links in the future? footer-links.gif
On-Page Optimization | | AlexanderAvery0