Why does someone's FB page rank so highly?
-
Hi Everyone,
i recently ran a non-personalized search and saw that this facebook page https://www.facebook.com/tampapersonalinjurylawyers ranked very highly for both "personal injury attorney" and "tampa personal injury attorney." The page has very few likes, and they don't even post that often. From my limited knowledge, that leaves me guessing it's because its a quasi-exact match facebook page, but that can't be right...can it?
(Ranking screenshot is attached)
Thanks,
Ruben
-
This, in my opinion, is the BIGGEST flaw with Google's algorithm right now. In order to beat back spam, Google gives heavy preference to high authority domains. That's why you see the SERPs dominated by brands right now. If you Google "brown boots", you'll notice each of the top results has little to NO links pointing to that page, but a HUGE overall domain authority.
SEOs are taking advantage of this loophole right now. Because properties like Facebook, Yelp, YouTube, SlideShare, etc have so much trust and equity built up with Google, you can spam the HELL out of them and not get penalized. And even if you do get penalized, it's really no skin off your back because it's just a social profile. No one was finding it through Google before so it doesn't matter if they can't find it in the future.
I rank a ton of YouTube videos and SlideShare documents with really crappy gigs on Fiverr. Low quality social bookmarks, cheap web 2.0s and old school spam link wheels work really well. All the garbage is essentially filtered out by the high authority of the domain.
P.S. You can't find the links with OSE because the link index is only updated once a month, and even at that, OSE's link indexer is pretty sub par.
This response was written by Ryan Stewart.
-
Actually, I just ran it through the free version of seo majestic and found a bunch. So, I guess I should be using more than one backlink checker from now on!
Thanks guys,
Ruben
-
Hey Dennis,
What did you use to find those links? I ran it through OSE, and I got nothing.
Thanks,
Ruben
-
Hi Ruben
For one, he built a lot of links to it
http://www.reflectivepractice.ca/program.htm
http://www.mymakhzenandme.com/the-director.html
http://www.sourceabc.com/alpha/T/
http://theislandpartypei.ca/news.html
http://www.besthotpick.com/alpha/T/
all from sites he probably controls.
If you are going to ask why it's not penalised, that's another long story which is probably already answered here in the QA area somewhere.
-
I would a keyword difficulty analysis on that keyword and check the scores of the other pages ranking there. Remember that the root domain authority still holds a ton of value in rankings (facebook's being 100). And you're right, it's also grabbing some exact match text in the h2, url and body.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
G+ company page custom url
Hi I thought these could only be strictly brand name and as suggested by Google however i see a clients competitor has added an obvious target keyword to the end of their custom url Does this have any benefit ? Is it advisable to try achieve similar for my client or is it bad practice since contrary to G's guidelines ? If it is ok to do similar how do you edit your custom domain ? All Best Dan
Social Media | | Dan-Lawrence0 -
Why doesn't our product images show up in our Google Plus post?
When we post links to product pages onto our Google Plus account, the image never shows up in the post. Only the name of the product and our domain name appears. Has anyone experienced this problem or have ideas on how to fix? 8nCbk8A
Social Media | | znotes1 -
If I check in at my sushi joint, am I going to affect their rankings, and end up in a crowded sushi dive?
In answering a question, I got to pondering something: When we check in with an app like a Yelp, does that affect the rankings? In other words, is more and more check in activity (assume without leaving any review first) going to have an effect like more and more click throughs? Has anyone done any type of study or measure of this? Thoughts? Ideas? Interesting, Thanks, Robert
Social Media | | RobertFisher0 -
Which FREE tools do you use for Facebook Page analysis?
Hello. Could you tell me, which free tools do you use for analysing Facebook Pages? It should connect with FB Insights. (no just information from "outside") thanks a lot 🙂
Social Media | | mysho0 -
Help to raise a charity's Face book profile to raise funds
Hi, I am new here and its my first question. I am helping a charity on pro-bono basis on their SEO. They do a great job by looking after terminally ill children with no costs to parents. 60% of their funding is through various fund raising events. They know some well known actors and sports personality who may be willing to help. They have asked my to look at their Facebook page and help to raise its profile and no of likes increase interaction with donors & general public and most importantly use it to raise funds Any ideas/ help/suggestions will be really appreciated. Thank you, Syed
Social Media | | Syed_I0 -
What's the best way to get links from images?
I have a few images that I have taken recently and I was wondering what might be the best way to use them. Ideally I would like to get a few links or some interest via social networks. I know I've a few options including: adding images directly to the website adding images to Flickr or similar adding images to Google+ adding images to Facebook adding images to twitpic or similar I was also intending in keeping some images to include directly in posts. Should I concentrate posting images directly on the site or use social networks? Which social networks work well for images? How can I use images to get links?
Social Media | | andywozhere0 -
Do you run Facebook pages for your clients?
If so,how? Sorry if this sounds like a really vague question but our client has asked us to take control of their Facebook, Twitter and LinkedIn account and Im just trying to research the best practice for this? Any advise would be greatly appreciated!
Social Media | | SoundinTheory0 -
URL's for videos to increase page value and social sharing value
Hello Everyone, We recently developed videos for all of our products. Upon clicking on each video, we have the video popping up in a lightbox. The videos are hosted on Amazon s3. We would like to implement social sharing for each video and to do so, we are going to have the video load on each page upon being clicked using jquery. My question is how we should structure the urls so that the actual product page gets the share value. So for example, if the page is www.website.com/product1.aspx should we have the video be www.website.com/product1.aspx#video and ensure there is a canonical url on each product page so that the benefit is given to www.website.com/product1.aspx Or is there another way that anyone would recommend doing this? The videos are AMAZING and I'd like to ensure that as these videos are shared on social networks, that the value of the share is directed to the actual product page. Any ideas mozzers? Thanks!
Social Media | | eric_since1910.com0