Product Images with organic results in SERP
-
Hey Mozzers,
I've noticed that several of our product page results in Google have the product image associated with them. Today is the first day I've seen this. Does anyone know anything about these? Has Google put anything out about this? Here's a couple examples:
What's interesting is that they don't show for me when I use Chrome's Incognito mode.
Any insights much appreciated!
Will
-
Odd - the exact page is http://www.evo.com/alpine-ski-boots/full-tilt-drop-kick.aspx. But there is no Schema markup and the OpenGraph image is of the yellow boot and so are the product images…
The image they appear to be showing is from the “Others Liked These Similar Items” from the lower right nav…
Which is not Schema or OG coded…
-
Since the SERP shows product information such as price and the fact that it is "in stock," I assume that you are using scheme markup? (Which, of course, you should.) I don't know if there is (and/or if you're using) product-image scheme markup, but that would be why if it appears. If there is no product-image scheme markup, then Google still thinks that it is valuable to the user to show the image on the page in the SERP.
As far as the image appearing only sometimes (when you're NOT using Icognito mode): Google decides what to include in each SERP every time that the search results are processed and your website is included. And that decision may involve the exact search query, the search history of the user, the location and device of the user, and many other factors. Google may even decide to use text for the meta description other than what the website owner has specified.
So, what appears is always up to Google. Not all schema markup (or anything else on the page) will appear every time. Since Google seems to understand that you "own" the website and are specifically interested in it, perhaps Google wants to show you more of the elements on the specific page. In contrast, Google may think a random person searching for that keyword (as in you under Incognito search) who is "less associated" with your specific website may want to view more general results overall and see fewer specific details about one particular website.
I hope this makes sense. It all comes down to the fact that Google shows different information to each searcher based on what it knows about that searcher. It will be different for each person every time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bing search results - Site links
My site links in Bing search results are pulling through the footer text instead of the meta description (see image). Is there any way of controlling this? 2L2VusT
Technical SEO | | RWesley0 -
Very different serp rankings for different countries
Hi! A client of mine has a global presence and we are therefore tracking serp rankings for multiple Google domains; google.com, google.ie, google.co.uk for example. One page is ranking quite well in Google.ie (position 11 right now) while at the same time ranking extremely bad in both Google.com and Google.co.uk (position 100+). How can that be?? I did do some optimization (for example Title and Desc) before the rankings in .com and .co.uk went really bad (they were higher before (pos 30-40)). But it is the same page Google indexes...but the results are very different. How can this be? What can be done? Thanks!
Technical SEO | | JHultqvist
Jesper1 -
Organic Sitelinks
Hi. I am looking after a website in Ireland called CarsIreland.ie When you search "carsIreland", I come number 1 and the organic sitelinks appear however When you search "cars Ireland", I come number 1 and the organic sitelinks Do Not appear why?
Technical SEO | | Rossconlon0 -
Is Google suppressing a page from results - if so why?
UPDATE: It seems the issue was that pages were accessible via multiple URLs (i.e. with and without trailing slash, with and without .aspx extension). Once this issue was resolved, pages started ranking again. Our website used to rank well for a keyword (top 5), though this was over a year ago now. Since then the page no longer ranks at all, but sub pages of that page rank around 40th-60th. I searched for our site and the term on Google (i.e. 'Keyword site:MySite.com') and increased the number of results to 100, again the page isn't in the results. However when I just search for our site (site:MySite.com) then the page is there, appearing higher up the results than the sub pages. I thought this may be down to keyword stuffing; there were around 20-30 instances of the keyword on the page, however roughly the same quantity of keywords were on each sub pages as well. I've now removed some of the excess keywords from all sections as it was getting in the way of usability as well, but I just wanted some thoughts on whether this is a likely cause or if there is something else I should be worried about.
Technical SEO | | Datel1 -
Hello I have an ecommerce site where many of the products are variations.
Hello I have an ecommerce site. Many of the products are variations. I am using the Yoast Woo Commerce plugin. My meta descriptions for each product category might only vary for length for example. 10 foot microphone cable: Hand soldered heavy-duty 24 gauge cable braided shield, CBI nickel XLR connectors Bulk pricing - Call for your price 615-406-3255 20 foot microphone cable: Hand soldered heavy-duty 24 gauge cable braided shield, CBI nickel XLR connectors Bulk pricing - Call for your price 615-406-3255 From a Moz report I am getting tons of duplicate content issues. What can I do to correct this issue? Thank you for your help.
Technical SEO | | edwardfrebow0 -
Http and https issue in Google SERP
Hi, I've noticed that Google indexing some of my pages as regular http, like this: http://www.example.com/accounts/ and some pages are being indexed as https, like this: https://www.example.com/platforms/ When I've performed site audit check in various SEO tools I got something around +450 pages duplicated and showing me pairs of the same URL pages, one time with http and one time with https. In our site there is the possibility for people to register and and open an account, later on to login to our website with their login details. In our company I'm not the one that is responsible for the site's maintenance and I would like to know if this is an issue, and if this is an issue - to know what causing it and how to fix it so I'll be able to forward the solution to the person in charge. Additionally I would like to know in general, what is the real purpose of https vs. http and to know what is the preferred method that our website should use. Currently when URLs are typed manually to the address bar, all the URLs are loading fine - with or without https written at the start of each URL. I'm not allowed to expose our site's name, this is why I wrote example.com instead, I hope you can understand that. Thank you so much for your help and I'm looking forward reading your answers.
Technical SEO | | JonsonSwartz0 -
Directory Naming & File Organization
We're redoing an entire site and are going to reorganize, and link to the site's pages by directory instead of page name. So instead of:xyz.com/services/fixingtvs.phpit will be:xyz.com/fixingtvsAt first I was thinking 1 index.php page per directory but that will make content management really confusing with a bunch of files with the same name.Anyone have a better idea?Thanks,Matt
Technical SEO | | mattloht0 -
How do I put something below description in the SERPs of Google?
How do I put something below description, the search box within the website, and map in SERPs of Google? For example, when I enter ‘mit’ as the keyword in Google, the description of MIT is shown more. Many thanks in advance.
Technical SEO | | OSO0