Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Product Images with organic results in SERP

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Product Images with organic results in SERP

    Technical SEO
    3
    3
    4640
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • evoNick
      evoNick Subscriber last edited by

      Hey Mozzers,

      I've noticed that several of our product page results in Google have the product image associated with them.  Today is the first day I've seen this.  Does anyone know anything about these?  Has Google put anything out about this?  Here's a couple examples:

      http://content.screencast.com/users/Will_Swales/folders/Jing/media/08a16dcf-505e-443c-866d-fae6d805743e/2014-03-31_1031.png

      http://content.screencast.com/users/Will_Swales/folders/Jing/media/04972e7b-f6b2-4e78-ab11-95c52d69a200/2014-03-31_1056.png

      What's interesting is that they don't show for me when I use Chrome's Incognito mode.

      Any insights much appreciated!

      Will

      1 Reply Last reply Reply Quote 4
      • Digital_SEO123
        Digital_SEO123 Subscriber last edited by

        Odd - the exact page is http://www.evo.com/alpine-ski-boots/full-tilt-drop-kick.aspx. But there is no Schema markup and the OpenGraph image is of the yellow boot and so are the product images…

        The image they appear to be showing is from the “Others Liked These Similar Items” from the lower right nav…

        Which is not Schema or OG coded…

        1 Reply Last reply Reply Quote 0
        • SamuelScott
          SamuelScott last edited by

          Since the SERP shows product information such as price and the fact that it is "in stock," I assume that you are using scheme markup? (Which, of course, you should.) I don't know if there is (and/or if you're using) product-image scheme markup, but that would be why if it appears. If there is no product-image scheme markup, then Google still thinks that it is valuable to the user to show the image on the page in the SERP.

          As far as the image appearing only sometimes (when you're NOT using Icognito mode): Google decides what to include in each SERP every time that the search results are processed and your website is included. And that decision may involve the exact search query, the search history of the user, the location and device of the user, and many other factors. Google may even decide to use text for the meta description other than what the website owner has specified.

          So, what appears is always up to Google. Not all schema markup (or anything else on the page) will appear every time. Since Google seems to understand that you "own" the website and are specifically interested in it, perhaps Google wants to show you more of the elements on the specific page. In contrast, Google may think a random person searching for that keyword (as in you under Incognito search) who is "less associated" with your specific website may want to view more general results overall and see fewer specific details about one particular website.

          I hope this makes sense. It all comes down to the fact that Google shows different information to each searcher based on what it knows about that searcher. It will be different for each person every time.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Ravi_Rana

            Why Product pages are throwing Missing field "image" and Missing field "price" in Wordpress Woocommerce

            technical seo structured data woocommerce wordpress seo

            I have a wordpress wocommerce website where I have uploaded 100s of products but it's giving me error in GSC under merchant listing tab. When I tested it show missing field image and missing field price. I have done everything according to https://developers.google.com/search/docs/appearance/structured-data/product#merchant-listing-experiences and applied fixed i.e. images are 800x800 and price range is also there. What else can be done here?!merchant listing.jpg

            Technical SEO | | Ravi_Rana
            0
          • MainstreamMktg

            Hide sitelinks from Google search results

            Does anyone have any recommendations on how you can tell Google (hopefully via a URL) not to index that page of a website? I have tried through SEO Yoast to hide certain sitemaps (which has worked to a degree) but certain functionalities of Wordpress websites show links without them actually being part of a "sitemap" so those links are harder to hide. I'm having an issue with one of my websites - the sitelinks that Google is suggesting are nowhere near the most popular pages and I know that you can't make recommendations through Google not to show certain pages through Search Console. anymore. Any suggestions are greatly appreciated! Thanks!

            Technical SEO | | MainstreamMktg
            0
          • Ham1979

            Reviews on Product Page or Separated

            Good Afternoon We currently have our individual product information pages set-up with a link through to a separate review page optimised for the term "Product A Reviews" I was reading about structured data and if I read correctly, the reviews should sit with the marked up product data so I was wondering whether to merge them back into one page. We have many reviews so the review pages are paginated in blocks of 25 My options are: Leave as it is, product info page and separate review page Merge the review content back in to the main page and have the pagination work on that page Include the first 25 reviews on the product info page then when user clicks through to page 2, 3 etc they're taken to the separated review page. In that way the product page would regularly get new content and we can still have a page specifically targeted for reviews. From the users point of view, they probably aren't even aware they're being taken to a separate reviews page so with that in mind as I'm typing this maybe they should be one page again

            Technical SEO | | Ham1979
            0
          • Tylerj

            How do I customize Magento product urls?

            I would like my product urls to be /category/manufacturer/name/part#. This would be the only url the item uses and how the product is accessed. It would also be used for product feeds. My first attempt was to use https://amasty.com/magento-unique-product-url.html This creates a single url but I can not customize it. Sometimes it selects the manufacturer and sometimes the category. My second attempt was with https://www.magentocommerce.com/magento-connect/custom-product-urls-seo.html I have it installed but it doesn't change the urls. Has anyone been able to do this successfully?

            Technical SEO | | Tylerj
            0
          • localwork

            Indexing product attributes in sitemap

            Hey Mozzers! I'm battling a few questions about the sitemap for my ecommerce store. Could you help me out? Is it necessary to include your product attributes in the sitemap? I'm not sure why it would matter to have a sitemap that lists everything in the color cherry. Also, if the attributes were included in the sitemap, would that count as duplicate content for the same products to show up in multiple attributes? Is there any benefit to submitting the sitemaps individually? For example, submitting /product-sitemap.xml, /product_brand-sitemap.xml versus just /sitemap.xml? Any other best practices for managing my ecommerce sitemap, or great resources, would be very helpful. Thank you! a1vUz

            Technical SEO | | localwork
            0
          • DutchG

            Removed Product page on our website, what to do

            We just removed an entire product category on our website, (product pages still exist, but will be removed soon as well) Should we be setting up re-directs, or can we simply delete this category and product 
            pages and do nothing? We just received this in Google Webmasters tools: Google detected a significant increase in the number of URLs that return a 404 (Page Not Found) error. We have not updated the sitemap yet...Would this be enough to do or should we do more? You can view our website here: http://tinyurl.com/6la8 We removed the entire "Spring Planted Category"

            Technical SEO | | DutchG
            0
          • Stuart26

            ALT attribute keyword on the same image but different pages

            Hi there, As i'm sure you're probably aware, moz advises to use a keyword within the ALT attribute on pages... On a new website I am launching, I have the ability to add an alt keyword to image headers. On multiple pages we have the exact same image but with different keywords associated them inside the alt attribute. The image itself is a collage of different images and so the keywords used can, quite sneakily, match the image. My question is therefore, will using different keywords on the same image on different pages have a negative effect on SEO? Thanks, Stuart

            Technical SEO | | Stuart26
            0
          • Audiohype

            The effect of same IP addresses on SERPs

            Hi All, Just wondering if anyone could shed some light on the following. If I was ranking number 1 for a term, what would the effects be of creating another site, hosted on the same server / IP, same whois info, same URL but a different TLD, and trying to get this to rank for the term also. Does G restrict search results to one IP per page or is this perfectly possible? (The term is fairly uncompetitive) Thanks, Ben

            Technical SEO | | Audiohype
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.