Title Tags
-
Say you have a client that specializes in Driveways and you have multiple keywords within one locations. So for instance the keywords are Driveway company, Driveway installers, driveway repairs etc.. How would you set it up?
San Diego Driveway Company, San Diego Driveway Installers, San Diego Driveway repairs or
San Diego Driveway Company, Driveway Installers, Driveway repairs
-
A few ideas for url and titles:
Repair link
YOURDOMAIN.COM/san-diego-driveway-repair
Installation link:
YOURDOMAIN.COM/san-diego-driveway-installation
Also for the home page title:
San Diego Driveway Company | Driveway Repair, Installation, and Maintenance
By having your pages separate, you can optimize more effectively on each given term, in a way that does not offend the user. Most often, when a search is done for that particular keyword, the user will come directly to that page, not even aware the other pages exist.
-
Set up a separate page for each keyword phrase, and link to them where it makes sense to the user. You could also have a drop-down menu, and in the order of top to bottom:
Installation
Repair
Maintenance
Company info
That will allow you to set up a separate url and page title to optimize for each, and not be spammy. I would use this approach because those terms in that large of an area will be very competitive. Also, this will allow you opportunities for proper anchor linking to very specific pages.
-
What about something like:
San Diego Driveway Repairs & Installation | "Your Brand" OR Driveway Repairs & Installation in San Diego - Brand? With this you would want to be careful that your title element isn't too long.
If you are able to create a specific page for each of those, sgutermuth's idea isn't bad either. It depends on what you are able to create pages for. You want your home page to be the most broad and general representation of what you do, and than get more specific and long-tail with your keywords with your category and subcategory pages.
It depends a little bit on what your site structure is like. These are just some thoughts.
-
That's interesting, I would use different titles for different pages, no sense in throwing all the eggs in one basket. Maybe go with San Diego Driveway Specialists for the home page.
-
Try to figure out which keyword is the "happy medium" between search traffic (AdWords Keyword Planner), relevancy to the page, and what simply sounds human (page titles are probably the most often read text on a SERP by humans, after all).
Use the new Title Tag Preview tool on this Moz blog post to preview how the page title will look.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best tag to use for your Logo ?
Hi, I'm wondering what is the best tag to use on your logo. We're currently using h1 and i want to scrap that ASAP.
On-Page Optimization | | Alex.harvey.Cortex0 -
I seem to have about 10 ### tags in the sidebar. Should they be removed?
A plugin inserts H3 tags in sidebar 'read more' type links. They are tangentially related to the content (as the whole site is on ice hockey), but not directly related. Will Google think these are part of the content and be a little confused on the subject matter or is it smart enough to realize this is Sidebar material? Do I need to take action/be concerned? thanks
On-Page Optimization | | BrvceTHW0 -
Is it OK to include name of your town to the title tag or H1 tag on a blog to enhance local search results
I recently attended a webinar by ETNA Interactive on local search SEO. The presenter recommended including the name of your town in the title of the blog to increase local search SEO. Is this OK? Ive always been concerned that it is such an obvious attempt to rank locally that Google would consider it "spammy" ? black hat, "sketchy" or otherwise manipulative. Have the rules changed? Is it OK to do? Brooke
On-Page Optimization | | wianno1680 -
Duplicate title tags, how to solve that?
We are currently running the "yellow pages". The problem is that Google Webmasters reports a lot of duplicate title tags. It's because we have three languages and the title consists of company name. for example: FCR Media Lietuva, UAB (The same in all languages). Of course we make different meta desriptions and so on. How should we solve this problem or should be just leave it as it is?
On-Page Optimization | | FCRMediaLietuva0 -
SEO Title Tag Best Practice?
Hi, I would like to know if appending site name at the end of page title ( page title -_ Site Name/Site URL_ ) is a good/bad practice in reference to SEO? If a good practice which is better ( Site Name or Site URL )? Example: 20 Things you didn't know about zombies - coed.com Thanks in advance
On-Page Optimization | | COEDMediaGroup0 -
Regarding the META KEYWORDS tag
Two questions regarding the META KEYWORDS tag: Does Google actually penalize you for using the KEYWORD META tag, or does it just ignore it? On a related matter, I've noticed that when I use the On-Page Optimization Tool, it indicates that my header includes the KEYWORD tag, although I've taken great pains to remove keywords from pages that had been optimized by a previous SEO. I'm using Magento - Could it be a legacy issue? Would that make a difference?
On-Page Optimization | | RScime250 -
Duplicate content in the title
Good morning, I am developing an application that searches offers in the press. The problem I have is the follow one:
On-Page Optimization | | ofuente
When I find an offer that I have already post, I cant use the same URL because it generates duplicate content , as the URL is generated from the title. If I find two offers in different stores (for example Thomson TV) I am studying two options. The first would be to add a number at the end of the URL
http://www.offertazo.com/televisor-thomson
http://www.offertazo.com/televisor-thomson1
http://www.offertazo.com/televisor-thomson2 Another option I propose would be to add semantic data to provide value (such as the date). For example:
http://www.offertazo.com/01-12-12/televisor-thomson I appreciate your help.0 -
Title tag - shorter = better?
Is it true that the shorter the Title tag is the more powerful the keywords in it are?
On-Page Optimization | | echo1
I know that the main keywords have to be at the beginning of the title but, having more words in your Title could dilute the effectiveness of your main keywords? Ex: Dallas limo service | Private car by SelectLimousine. Could the fact that I have a second part of my title affect the first part by diluting its value? I would like to rank first for Dallas car service but also for Dallas car service and Dallas limousine service. Is this good practice?0