Hiding body copy with a 'read more' button
-
Hi
Whats the consequences of hiding half of the lovingly crafted body copy/written content (good quality modern version of what we used to call seo text) i have written for a clients main site sections and then having a 'read more' button to reveal ?
I have written 500+ words for each page but client wants to reduce word count displayed since thinks looks too 'wordy'!
I know that this is possible and used to be fine if done in a manner that was still crawlable, is this still the case ?
Cheers
Dan
-
Hi Dana
i did tell the devs to do as you recommended (CSS divs etc) but they just replied saying they did it through javascript instead, but should be ok since on page load the text is defaulting to show. Do you think that would be ok or inadvisable to use java at all as i have also heard elsewhere ? (there has been a drop in rankings since they did this so i'm thinking not ?
All Best
Dan
-
really !? i see it as other way round. SEO text short an kw stuffed and currently long 3-400+ highly descriptive and good quality content copy that includes kw simply by virtue of the being descriptive and useful
-
Old fashioned SEO text would be loads of copy per page. A short paragraph explaining things for the user should be sufficient in most cases.
-
i thought pages needed loads of good copy 500+ words ideally ? instead of old fashioned seo text
-
Probably won't hurt, but won't help either. Could be seen as spammy if you ever had a manual reviewer from Google go over your site. 500+ words per page is overkill.
-
You are welcome Dan!
-
many thanks Dana
-
Hi Dan,
Yes, if you accomplish this with CSS and collapsible/expandable
tags it's totally fine. It's understandable why from a design standpoint it might be much more attractive to have a page with less words on it. Justin Taylor (@justingraphitas) actually did a bang-up job in a Mozinar on designing for SEO that discusses this exact topic: http://moz.com/webinars/designing-for-seo
Hope that helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I make sure pages with similar content don't damage the other's SEO?
I work for a travel company and I have a 'tour page' targeted for pre-booking and a 'booking pack page' post-booking page, with some similar content but with details such as hostel locations, meeting places and times etc. I want to make sure the tour page keeps the authority as this is what I want to rank on SEO. I've got a couple of similar problems to this across site, there are a few pages on site that are post-sale and don't really need to rank on Google but it would be great if they could contribute to other pages' rankings. Thanks!
On-Page Optimization | | nicolewretham0 -
Duplicate 'meta title' issue (AMP & NON-AMP Pages)
how to fix duplicate meta title issue in amp and non-amp pages? example.com
On-Page Optimization | | 21centuryweb
example.com/amp We have set the 'meta title' in desktop version & we don't want to change the title for AMP page as we have more than 10K pages on the website. ----As per SEMRUSH Tool---- ABOUT THIS ISSUE It is a bad idea to duplicate your title tag content in your first-level header. If your page’s <title>and <h1> tags match, the latter may appear over-optimized to search engines. Also, using the same content in titles and headers means a lost opportunity to incorporate other relevant keywords for your page.</p> <p><strong>HOW TO FIX IT</strong></p> <p>Try to create different content for your <title> and <h1> tags.<br /><br />this is what they are recommending, for the above issue we have asked our team to create unique meta and post title for desktop version but what about AMP page?<br /><br />Please help!</p></title>0 -
Making Shopify URL's Simpler - Losing the words 'collection', 'product' and 'page' in a Shopify store URL. Any advice?
Hi Mozers! I have a Shopify store (of which there are many advantages) however one big SEO disadvantage, is that my URL structures contravene all Moz advice on dynamic URL structure and whats more I am reminded about this every week when I have a Moz site crawl and I have a batch of URL's that are longe than the 75 characters. A Shopify URL will run www.domain name.com/collections/collection-name/product/product-name. According to advice a it should be www.domain name.com/collection-name/product-name - Don't even get started on sub-collections! I sell portfolio books, album etc and keepsake memory boxes (so long keywords) AND, I have a long(ish) business name. So, For user experience and keyword length, do I just ignore trying to achieve a dynamic URL under 75 characters? When I have asked Shopify, the say their URL's are an integral part of the "Ruby on Rails" system, so nothing can be done Or can it ??? I can't be the only Moz member with this issue can I ??
On-Page Optimization | | nick_HandCo0 -
What's the best way to host Videos on my Wordpress site? (SEO-wise)
I have a hard time choosing whether to stream my videos from certain platforms like vimeo, youtube, etc. or embedding the videos into my site, and I'm not quite sure which one Google would like to see more of? And which style will save my page speed from plummeting too much. Any ideas? Thanks guys
On-Page Optimization | | Benavest0 -
When Content creation isn't an option...
I currently work as an SEO/SEO in training. Oftentimes I get projects that require me to look at well established websites of big brands, the kind one would assume put a lot of effort into their sites, and make SEO changes. Additionally they want "actionable" changes that can be made on the fly so content creation, and most linkbuilding, is usually out of the question. Does this limit me to just changing meta titles and descriptions? What if all that seems alright too?
On-Page Optimization | | Resolute0 -
Duplicate Content Re: Product listing body copy on Website, Amazon & Ebay - issues ?
Hi Is it ok to have identical product body copy on market/platform listings same as the websites product listings ? In this case the products are the websites/own brand products (all pages canonicalised), so i take it shouldn't cause any issues or are you supposed to differentiate the product body copy on marketplace listings ? Im asking re seo reasons All Best Dan
On-Page Optimization | | Dan-Lawrence0 -
Google ranking is HORRIBLE. Following SEOMoz suggestions and just can't climb.
First of all, the URL is stores.dhsequipment.com. In January, this online store switched from Homestead to Big Commerce. Since the store updated, we decided now is the time to update our product descriptions, URL's, title tags and meta descriptions. (For the first time, we had the ability to customize our URL's.) Product Description: I went through 2,500 products and updated the product description. I added an H1 & H2 to each description, and included pertinent information such as part numbers. Each product also received a new page title, meta description (which is usually the first line of the product description, don't know if this is bad or not) and a new URL, (which did redirect). Once I would complete a section, I would submit a new sitemap to Webmaster Tools. After a month and nothing happening, I started using SEOMoz which helped me rebuild some of my more important pages, such as the home page and main category pages such as: http://stores.dhsequipmentparts.com/stihl-ts420-parts/
On-Page Optimization | | pearldesign
http://stores.dhsequipmentparts.com/stihl-ts700-parts-stihl-ts800-parts/ I fetched these pages in Webmaster Tools after completion. However, it's been several weeks since and I'm still on page 4 or 5 in the SERPs. Just a little history on the store; this store has been in operation for more than 6 years. Previously, we ranked on page one for 75%+ of our products. My belief is because our URL's had history, probably more so than our competitors. I'm not sure what I should do. Business is super slow and we can't afford to wait much longer.0 -
Multiple H1's
Hi, My SEOMOZ report states that I'm using two H1's on most of my pages, for example on this page: http://www.absolutepower.nl/eiwitshakes/proteine-shakes/ I only see one though. Anyone who could clarify this? Thanks! Jasper
On-Page Optimization | | Japking0