Back link profile
-
Can anyone be so kind to point to me a great post on % of someones back link profile.
Example % of:
directories
social mentions
press release
etc
So basically an indication of how ideally someones back link profile should look to achieve high rankings!
Thanks
-
Hi,
Marie is right - we can't provide you with numbers like this. The last time that this was possible was 2009 / 2010 (in my experience). You knew that if a well-ranked website had 1,000 inbound links and 50% of those had commercial anchor text, 5% of which was from a certain type of website, then those were good numbers. Not necessarily to copy, but successful numbers nonetheless and a framework for what was working at the time.
Now, as Marie says, Google is far better at determining what is real and what isn't, so even if you stick to someone else's numbers in terms of where they get their links from, your attempt at copying that may not have the same results because it does not look nearly as natural or high-quality.
I also have to point out that you have mentioned directories and social media: social media links are almost invariably nofollowed, so if you are acquiring them, you should be thinking about these links for other reasons besides SEO. A natural, high quality backlink profile will include social links, so don't forget about them, but they are not technically a source of inbound followed links anymore (for the most part).
Directories are often low-quality / spammy and often require payment for inclusion. I would only have a site listed in a directory if I was doing it for other reasons than SEO nowadays too.
-
I personally don't think that it's that simple anymore. I think that there was a time when you could game Google by trying to make your backlink profile look natural when really it wasn't. Google has a whole team of incredibly smart engineers who are doing everything they can so that they can determine which links truly ARE natural and only count those, and, if you've got enough self made links then penalizing you algorithmically for those links.
There are still some people out there who are quite good at doing things to make it look like their site is more worthy of ranking than it should be. But, as Google gets smarter and smarter, eventually the only answer is to have a site that actually is worthy of ranking well.
-
Thanks Kevin
I have read the article & its very helpful.
Are their any studies on what % you should have links comig from.
Example 10% social
5% directories
Etc etc?
-
Here is an article on it: http://www.ranksolid.com/seo/link-diversity.php
As you probably know, make sure your links are natural. I have seen sites heavily saturated w/one type of inbound link type rank very high and diverse link profiles, not so much. It all depends on the quality of the links--not necessarily where they are coming from (ie-press releases, directories, social mentions & etc.).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
link building
I want to know is there any way of increasing DA/PA of the website? Is there any benefit in ranking if we increase PA of specific page? Recently my website DA is 6 i want to increase it 30.
Link Building | | hfameraya1980 -
Relaunching a site that has had thousands of posts linking to the same 20 articles. How to properly setup internal linking?
I'm in the process of relaunching a music news site (www.prefixmag.com) that once did quite well in search (over a million monthly search visits in its prime). The site got crushed by Panda, etc. and we stopped updating it. I'm starting to do more research but one thing that I noticed was we have modules in the right rail (desktop) that are found on all of our article pages that point to the same posts. (Edit: Added attachment. The links in the right rail under Editor Picks, Features, News, Media, etc. are found on every page of the site). In other words, we have thousands of posts that all link to the same 20 or so articles. Should we not do this if we're not trying to emphasize these posts in Google? Assuming this is the case, what is the proper way to do internal linking? Do we simply setup a sitemap and link to it? I'm hoping to have the thousands of articles we've published over the years have a chance to rank in search again. Also, we have a number of posts that are thin in content should those pages not be submitted in the sitemap? Thanks in advance! 2KmX0
Link Building | | leggo0 -
Link Building
Hi Mozzers, I work for an IT company specialising in outsourcing Cisco Engineers worldwide. Due to being involved heavily in outsourcing, I'm finding it impossible to generate genuine and organic links to our website. My question is that is it essential to have back links back to our website to achieve high search engine rankings? I'm unable to get clients and other partners to provide links as we're the outsourced company,but I can get backlinks from unrelated c ompanies. For example we're running a CSR initiative with a National Gym relating to health & fitness, also links from our web designers etc... Do these links have any type of value? Any help and feedback would be greatly appreciated. Jason 🙂
Link Building | | 4Cornernetworks0 -
What is the number of links do you require your link builder to attain each week or month? What is a reasonable goal?
Hello Mozzers... I would like to get a survey or feedback from other Mozzers who owns an SEO company or manages / hire link builders. **What is the average number of links does your link builder need to attain per week or month? what is their goal? ** I understand quality over quantity but I want to make sure there is a reasonable average to provide them goals and something to achieve on. Of course reward them more if they exceed or get .edu links. What do you institute? What do you think is fair and achievable per website? PS. There is no right or wrong answers here. I am looking for a measurable answer not subjectable. Again just gathering MEASURABLE GOALS.
Link Building | | ChatterBuzzMedia0 -
How to find competition back links
I have used the open source to find my competitors back links, but can't remember the process.
Link Building | | dickslee230 -
Which link should I use for link building?
I have an article which have high rank on Google. But recent, I use mod rewrite url so this article have new url. old: mywebsite.com/c1/p-1 new: mywebsite.com/c-e/p-1 Now, google is indexing old url. I want to ask when I build linking to my site, which link should I use for link building? I should build linking for new url or old url. Thanks
Link Building | | sonzin13040 -
What to do with some good links I have?
I have some pretty strong links from relevant sources linking to the homepage of a site I deal with. The links are usually from a PR3-5 pages and display specific result about the linking site. Sometimes they come from badges. We offer several services, so sometimes the page is about one service and next time about the other. Currently all of my pages link to the homepage. Would it not be better to link to the specific product page related to the page I have? Also I can do a canonical to the service pages? Which would be best?
Link Building | | Svetoslav0 -
Our competitor, Gaiam.com is able to get links back from Youtube. How are they doing this?
When I use Open Site Explorer to look at our competitor's link profile, I notice that Gaiam.com is getting lots of valuable links from their videos on Youtube. We have a lot of videos on Youtube as well and are not receiving links back. What is the secret? Our website address is fully shown in the profile and we seem to match them - what are we missing? Thanks
Link Building | | dahnyogaworks0