Will adding 1000's of outbound links to just a few website impact rankings?
-
I manage a large website that hosts 1000's of business listings that comprise an area that covers 7 state counties. Currently a category page (such as lodging) hosts a group of listings which then link to it's own page. From these pages links are present directly to the business it represents. The client is proposing that we change all listings to link to the representative county website and remove the individual pages. This essentially would create 1000's of external links to 7 different websites and remove 1000's of pages from our site.
Does anyone have thoughts on how adding 1000's of links (potentially upwards of 3000) to only 7 websites (that I would deem relevant links) would affect SEO? I know if 1000's of links are added pointing to 1000's of websites the site can be considered a link farm, but I can't find any info online that speaks of a case like this. -
do you have any evidence that linking out can improve domain authority, I don't think it can.,
Matt cuts once said that it can be beneficial to link out, well of cause it can, but can it make you rank higher?
The evidence shows it can make you rank lower, not higher
-
Thanks for all the info. We have has a solid SEO strategy to date and currently the site ranks VERY well for all of it's identified keywords. There is a well thought out site architecture and internal linking strategy currently. I know that generally adding external links can improve authority over time if they are relevant, authoritative sites, and done in moderation. To me, the biggest concern is that we are going from linking to the actual businesses from individual pages to having more of an overall listing page that links to 7 other "directory" sites. Also, I don't know how Google will interpret a website that only links to 7 other websites (I should mention that we are already currently linking to those 7 - before this proposed change - in many places across the website). I have already mentioned to the client if we move forward, we will be implementing nofollows on the links.
-
Yes there is hard data, google released and patented there PageRank algorithm,
http://en.wikipedia.org/wiki/PageRank
This page is a simple explanation
http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
A no-follow will not save any PageRank,, it will only stop it reaching the linked to page.
-
Adding more internal links so the linkjuice isn't diluted over 1 link would be like playing black hat SEO... I'm sure it will be seen as spam. A nofollow is enough. Still, a directory of only 7 sites without the inner pages is useless.
-
Is there any hard data to back that up? Just curious if there has been a study done over a ton of pages, links, etc.
-
Yes it would. When you link out you lose PageRank.
http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerankTo minimize the lose of PR, you can add more links to your own site on the same page.
If you have a page and you have 3 internal links, and 1 external link. you are giving away 25% of your PR. but if you have 99 internal links and 1 External links you are only giving away 1%.
You are also losing content, and depending on your internal linking structure, you are more than likely going to lower the PR of your home page by removing sub-pages, again I refer to http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
Using no-follow will not help you, all link lose link juice.
There are way of using JavaScript to do this, but one day that may come back to bite you. -
Couple of questions:
The Website is a directory and yet it points to only 7 outbound Websites?
What about using nofollow for all those links?
On the content side, you are about to loose much of the site's content, you should expect a massive traffic drop. What's the point of a Directory if it only links to 7 Websites without offering any extra valuable content?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Over-optimizing Internal Linking: Is this real and, if so, what's the happy medium?
I have heard a lot about having a solid internal linking structure so that Google can easily discover pages and understand your page hierarchies and correlations and equity can be passed. Often, it's mentioned that it's good to have optimized anchor text, but not too optimized. You hear a lot of warnings about how over-optimization can be perceived as spammy: https://neilpatel.com/blog/avoid-over-optimizing/ But you also see posts and news like this saying that the internal link over-optimization warnings are unfounded or outdated:
Intermediate & Advanced SEO | | SearchStan
https://www.seroundtable.com/google-no-internal-linking-overoptimization-penalty-27092.html So what's the tea? Is internal linking overoptimization a myth? If it's true, what's the tipping point? Does it have to be super invasive and keyword stuffy to negatively impact rankings? Or does simple light optimization of internal links on every page trigger this?1 -
Can I know which keywords lost their top rankings on google a year ago if the client didn't checked the keyword rankings in his website?
Hi, Can I know which keywords lost their top rankings on google a year ago if the client didn't checked the keyword rankings in his website? Thanks Roy
Intermediate & Advanced SEO | | kadut1 -
Does adding more outgoing links on a high PA page decrease the juice passed to previous links?
Hi, I'm not sure how PA DA exactly works when the goal is to create backlinks to your site in order to have the most impact on passing PA DA juice (if there is such a thing) to ones money site. For example let's say you have a blog and the PA is 40 DA is 30. Let's say I create a backlink pointing to my site on the homepage of this blog, in which I desire better rankings for, and the links I created are only 1-3 outgoing links on this post which is again on the homepage. Then say in a months time, I want to add another post on the homepage (so the 40 PA and 30 DA stays the same) creating a backlink to one of my other money sites. Does adding this second round of backlinks result in sending less juice to the first? This is what I want to know. Thank you!
Intermediate & Advanced SEO | | z8YX9F800 -
Why my website disappears for the keywords ranked, then reappears and so on?
Hello to everyone. In the last 2 weeks my website emorroidi.imieirimedinaturali.it has a strange behavior in SERP: it disappears for the keywords ranked and then reappears, and so on. Here's the chronicle of the last days: 12/6: message in GWT: Improvement of the visibility of the website in search. 12/6 the website disappears for all the keywords ranked 16/6 the website reappears for all the keywords ranked with some keywords higher in ranking 18/6 the website disappears for all the keywords ranked 22/6 the website reappears for all the keywords ranked 24/6 the website disappears for all the keywords ranked... I can't explain this situation. Could it be a penalty? What Kind? Thank you.
Intermediate & Advanced SEO | | emarketer0 -
Website with only a portion being 'mobile friendly' -- what to tell Google?
I have a website for desktop that does a lot of things, and have converted part of it do show pages in a mobile friendly format based on the users device. Not responsive design, but actual diff code with different formatting by mobile vs desktop--but each still share the same page url name. Google allows this approach. The mobile-friendly part of the site is not as extensive as desktop, so there are pages that apply to the desktop but not for mobile. So the functionality is limited some for mobile devices, and therefore some pages should only be indexed for desktop users. How should that page be handled for Google crawlers? If it is given a 404 not found for their mobile bot will Google properly still crawl it for the desktop, or will Google see that the url was flagged as 'not found' and not crawl it for the desktop? I asked a similar question yest, but it was not stated clearly. Thanks,Ted
Intermediate & Advanced SEO | | friendoffood0 -
Doubts with URL's structure
Hi guys i have some doubts with the correct URL structure for a new site. The question is about how show the city, the district and also the filters. I would do that: www.domain.com/category/city/disctict but maybe is better do that: **www.domain.com/category/city-district ** I also have 3 filters that are "individual/colective" "indoor/outdoor" and "young/adult" but that are not really interesting for the querys so where and how i put this filtters? At the end of the url showing these: **www.domain.com/cateogry/city/district#adult#outdoor#colective ** ? Well really i don't know what to do with the filters. Check if you could help me with that please. I also have a lof of interest in knowing if maybe is better use this combination **www.domain.com/category-city or domain.com/category/city **and know about the diference. Thank you very much!
Intermediate & Advanced SEO | | omarmoscatt0 -
What are Soft 404's and are they a problem
Hi, I have some old pages that were coming up in google WMT as a 404. These had links into them so i thought i'd do a 301 back to either the home page or to a relevant category or page. However these are now listed in WMT as soft 404's. I'm not sure what this means and whether google is saying it doesn't like this? Any advice welcomed.
Intermediate & Advanced SEO | | Aikijeff0 -
What's next?
What's next with the tool? For SEOmoz users that have gotten their Crawl Diagnostics and On-Page issues under control, what's next? In other words, what do long-time SEOmoz users do with the tool? What ongoing weekly value do they get? Ranking reports? Link Analysis? It took me four weeks to resolve all my simple issues, which you can see in Crawl Diagnostics and On-Page reports. (It would have only take one week, if the tool crawled all my pages upon demand instead of only once a week.) But now that all my simple issues are resolved, I'm not sure what else to do with the tool. I don't want to hastily cancel the service, but I also don't know what else to do... I'd even pay more for an actual human to look in on me from time to time and tell me what to do next. But I'm self-motivating, so I'll try to figure it out.
Intermediate & Advanced SEO | | raywhite0