Will adding 1000's of outbound links to just a few website impact rankings?
-
I manage a large website that hosts 1000's of business listings that comprise an area that covers 7 state counties. Currently a category page (such as lodging) hosts a group of listings which then link to it's own page. From these pages links are present directly to the business it represents. The client is proposing that we change all listings to link to the representative county website and remove the individual pages. This essentially would create 1000's of external links to 7 different websites and remove 1000's of pages from our site.
Does anyone have thoughts on how adding 1000's of links (potentially upwards of 3000) to only 7 websites (that I would deem relevant links) would affect SEO? I know if 1000's of links are added pointing to 1000's of websites the site can be considered a link farm, but I can't find any info online that speaks of a case like this. -
do you have any evidence that linking out can improve domain authority, I don't think it can.,
Matt cuts once said that it can be beneficial to link out, well of cause it can, but can it make you rank higher?
The evidence shows it can make you rank lower, not higher
-
Thanks for all the info. We have has a solid SEO strategy to date and currently the site ranks VERY well for all of it's identified keywords. There is a well thought out site architecture and internal linking strategy currently. I know that generally adding external links can improve authority over time if they are relevant, authoritative sites, and done in moderation. To me, the biggest concern is that we are going from linking to the actual businesses from individual pages to having more of an overall listing page that links to 7 other "directory" sites. Also, I don't know how Google will interpret a website that only links to 7 other websites (I should mention that we are already currently linking to those 7 - before this proposed change - in many places across the website). I have already mentioned to the client if we move forward, we will be implementing nofollows on the links.
-
Yes there is hard data, google released and patented there PageRank algorithm,
http://en.wikipedia.org/wiki/PageRank
This page is a simple explanation
http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
A no-follow will not save any PageRank,, it will only stop it reaching the linked to page.
-
Adding more internal links so the linkjuice isn't diluted over 1 link would be like playing black hat SEO... I'm sure it will be seen as spam. A nofollow is enough. Still, a directory of only 7 sites without the inner pages is useless.
-
Is there any hard data to back that up? Just curious if there has been a study done over a ton of pages, links, etc.
-
Yes it would. When you link out you lose PageRank.
http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerankTo minimize the lose of PR, you can add more links to your own site on the same page.
If you have a page and you have 3 internal links, and 1 external link. you are giving away 25% of your PR. but if you have 99 internal links and 1 External links you are only giving away 1%.
You are also losing content, and depending on your internal linking structure, you are more than likely going to lower the PR of your home page by removing sub-pages, again I refer to http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
Using no-follow will not help you, all link lose link juice.
There are way of using JavaScript to do this, but one day that may come back to bite you. -
Couple of questions:
The Website is a directory and yet it points to only 7 outbound Websites?
What about using nofollow for all those links?
On the content side, you are about to loose much of the site's content, you should expect a massive traffic drop. What's the point of a Directory if it only links to 7 Websites without offering any extra valuable content?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does product environment have impact on main website's SEO
We have two environments - product, where login is necessary and where the customers are working. We also have there our help desk, Q&A and knowledge base. Pretty sophisticated page regarding information on a specific topic. We also have our main page where we promote our products, company and events, etc. Main page is www.example.com, where product environment is login.example.com . Does this product environment have an impact on my main page's SEO?
Intermediate & Advanced SEO | | NeringaA0 -
Can a duplicate page referencing the original page on another domain in another country using the 'canonical link' still get indexed locally?
Hi I wonder if anyone could help me on a canonical link query/indexing issue. I have given an overview, intended solution and question below. Any advice on this query will be much appreciated. Overview: I have a client who has a .com domain that includes blog content intended for the US market using the correct lang tags. The client also has a .co.uk site without a blog but looking at creating one. As the target keywords and content are relevant across both UK and US markets and not to duplicate work the client has asked would it be worthwhile centralising the blog or provide any other efficient blog site structure recommendations. Suggested solution: As the domain authority (DA) on the .com/.co.uk sites are in the 60+ it would risky moving domains/subdomain at this stage and would be a waste not to utilise the DAs that have built up on both sites. I have suggested they keep both sites and share the same content between them using a content curated WP plugin and using the 'canonical link' to reference the original source (US or UK) - so not to get duplicate content issues. My question: Let's say I'm a potential customer in the UK and i'm searching using a keyword phrase that the content that answers my query is on both the UK and US site although the US content is the original source.
Intermediate & Advanced SEO | | JonRayner
Will the US or UK version blog appear in UK SERPs? My gut is the UK blog will as Google will try and serve me the most appropriate version of the content and as I'm in the UK it will be this version, even though I have identified the US source using the canonical link?2 -
Delay to rank for authority website versus new website
Hello, I have a website that has been existing for years. How long does it take if I have a good content on a page for it to rank ? I read here and that that it can take 4 to 6 months but it never says if it is for a brand new website or a old website that has an authority and some links. I also read that some people publish content and rank within a week on competitive keywords. So who is right, what is there to read in between the lines ?
Intermediate & Advanced SEO | | seoanalytics0 -
Will Regularly Adding New Blog Posts Improve Ranking?
We have added very little new website content in the last year. Our domain is www.metro-manhattan.com. Would adding a brand-new blog post once a week help improve our ranking in Google? A few years ago adding new content would've had quickly had a positive effect. Is that still the case? Or should we focus content creation resources in other areas such as social media? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Rank Without any back linking ?
Hello, I am thinking , I will rank my site without SEO . I will add quality content on my site . Will not do any backlinking ! Can anyone suggest me if it is really possible. I know some guys or some websites those are ranked without any SEO attempts. Thanks
Intermediate & Advanced SEO | | businessowner0 -
How to find affiliate sites linking to a competitor website?
Hello here, I am trying to understand the best way to find sites that are affiliate of a competitor, through link research. Typically our competitor's affiliates link to our competitor website via any of the following links: http://www.musicnotes.com/sheetmusic/ard.asp?SID=[aff_id]&LID=[link_id] http://click.linksynergy.com/link?id=[aff+id]&offerid=[off_id]&type=2&murl=http%3A%2F%2Fwww.musicnotes.com%2Fsheetmusic%2Fmtd.asp%3Fppn%3D[item_id] The first link looks much easier to find, so I have tried to find the first kind of links with Google by using the "link:" clause as follows: link:http://www.musicnotes.com/sheetmusic/ard.asp Or, similarly, by using Open Site Explorer. But I always get 0 results! It is weird because I know there are thousands of affiliates out there with the same tracking code. How's that possible? Why does it look impossible to find the sites I am looking for? Would you suggest any different approach? Any ideas, suggestions and thoughts are very welcome! Thank you in advance. Fab.
Intermediate & Advanced SEO | | fablau0 -
Will an inbound follow link on a site be devalued by an inbound affiliate link on the same site?
Hey guys, quick question I didn't find an answer to online. Scenario: 1. Site A links to Site B. It's a natural, regular, follow-link 2. Site A joins Site B's affiliate program, and adds an affiliate link Question: Does the first, regular follow link get devalued by the second affiliate link? Cheers!
Intermediate & Advanced SEO | | ipancake0