Separating branded from non branded org. traffic volume

[Majsan]

What is the easiest way of separating branded from non branded org. traffic volume? I've created great rankings for a client, and at the same time their brand searches seem to have dropped a lot. How do I present this in the best way since GA only shows little org. keyword info. Thanks!

[BlueprintMarketing]

I would presented as it is. I would focus on the positives that you have if you have a low balance rate if you have longer times on-site those types of things and explain to them that penguin for just came out. That there may be a lot of flux from that that could've change their rankings on certain terms

My opinion is the more straightforward you are with their client more they come to understand it the Google is not always going to be the most predictable way of getting traffic. That's not to say that you're not worth it in anyway shape or form it's just the fact that Google will fluctuate regardless of what we do.
I would put in the report a explanation of the things you're going to do to try and figure out whether it has something to do with the penalty or if it has to do with just normal flux natural part of the algorithm change cycle it should've ended but I don't know how much traffic you're talking about losing if it's a large amount I obviously can't speak to that I don't know if there were site changes made did you do anything to your websites structure?

I would explain to them that the good things that you're doing to find out what could've been doing this. If it is something more significant than simple fluctuation.

I would do it on the phone people tend to be much more polite when on the phone or if possible do it in person. Over email people are much more cruel on the phone on the one they really are more forgiving and in person they are far more forgiving.

It sounds like you have been doing a great job for them I would assure them that you're going to continue doing a great job and continue toward card on their campaign is requested and that this is just a downcycle. I would of course be looking into it and I would share with them what I found. And what I did to correct it.

Sincerely,
Thomas

[Majsan]

let me clarify: I do not work on brand queries, the client ranks very well for them already like most companies. I work on non branded terms. In the last few month or so they've climbed to spot 1 and 2 in organic SERP for some very competitive non branded KWs. At the same time, their brand is weakening so the total organic traffic is declining (this client has a very strong brand, but it is declining). org. is just short for organic

[BlueprintMarketing]

You want to show your client something that is not necessarily accurate? Why are you using the term .org just for organic traffic?

Organic traffic is in my opinion much harder to get and more valuable than brand.

Brand is a given if somebody types in the company's name 99 times out of 100 it is going to open in Google unless there is a big problem.

Use segment.io in the future or simply go and Google analytics and find one of the many thousands of scripts that they have that will allow you to present your data as you wish.

I personally would level with your client tell them exactly what is happening I do not know what type of relationship you have with them but it is better to be honest with them even when things are not so good then to be dishonest and then one day find out that there going to get review for not being forthright with them.

Please do not think I am accusing you of anything because I do not even know if that is exactly what you are saying but if you are saying you just want to hide something from the client I would explain to them that organic is more powerful than brand.

Sincerely,

Thomas