Google Analytics: How to Track Blog Traffic that Enter the Purchase Funnel?
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I've been trying to figure this out for awhile, but I have had no luck.
The current ecommerce store that I work for is trying to find out how to track how many people coming in via the blog are converting/buying.
The site lives on Magento and the blog is on wordpress and they both use the same Google Analytics code.
Site URL: http://website.com/
Blog URL: http://website.com/blog
Is there anyway to do this so you can see which landing pages are driving conversions?
If not, Is it possible to set up Google Analytics to show conversions and revenue coming from people who enter through blog directory?
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Hello Doug,
The short answer to your question is YES, this is all possible with Google Analytics.
FIrst of all, you should be using the newer Universal Analytics tracking code. For more information, see: https://developers.google.com/analytics/devguides/collection/upgrade/ . You may already be using it. See this page about how to tell if you're using Universal Analytics.
You must also have eCommerce tracking turned on in Google Analytics. Info here: https://support.google.com/analytics/answer/1009612?hl=en
After that it gets a little more complicated if you do it all from scratch. Here are the instructions from Google, which may require you to get help from a developer, and here is a good article from Fresh Egg about it. Lucky for you, Magento makes it pretty easy by already including eCommerce tracking. All you have to do is enable it.
As for tracking purchases from the blog, if it is installed on the same domain in a subdirectory (i.e. .com/blog/) and uses the same Universal Analytics tracking code as the rest of the site I don't think it matters what "platform" it is on. I think you "should" still see the data on transactions by page.
If you're still having problems after this I'd suggest contacting a Magento Developer to test and complete the implementation.
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Hi!
You might want to try Goal Flow at least on Analytics. That might be what you are looking for.
You might want to look at Conversions -> Attribution for further data.
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