Turning traffic into community
-
Hi Mozzers,
Using the strategies I learned here, my website has really started to take off :). http://orangeoctop.us/ is less than a year old and we are starting to get some serious traffic. Hundreds of thousands of people are visiting this month for videogame tips. We cover FIFA, NHL, Watch Dogs, etc...
The problem is... we have YET to build a community. There are so many visitors but 80% of them just view the tips and never come back. My goal is to build a community and connect users who are struggling to win. Offering a support system to help people get better together.
I love the community and gamification of Moz. Which is why I am here asking for help. Does anyone have actionable advice for building community? Or solutions that would work well with Wordpress?
Play hard!
Joey
-
Hey Jen,
Amazing timing! Really good feedback.
As for a starting place, could you recommend any platforms or plug and play solutions? Where you can encourage engagement, promote community members, and send out emails.
There are a lot of options out there but most of them seem kind of archaic. Especially compared to the shininess of Moz Q&A and Youmoz.
Appreciate your help!
-
Hey Joey!
I actually just gave a guest lecture last week on this exact topic. You should check it out on slideshare and see if it helps you out a bit! http://www.slideshare.net/jennifersablelopez/lopez-dedicated-passionate-community.
Thanks!
Jen
-
Hi there,
There are always loads of methods an easy one is newsletters, if people are comming just to get tips why not offer them a newsletter right to their inbox with "latest tips" etc. you've then go their email and can begin to work out from there, Q&A or forums can work well but take a lot of effort to maintain, you really need to find out what a community on your site wants, if its tips why not give them a place to share their tips for their games etc.? Give them something to come back for.
Best Of luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic Brand Clicks/Traffic Drop - Why?
Hi Moz Community, I've been reviewing Search Console and have been noticing that there has been a consistent drop in brand clicks. The overall number of keywords (especially for the top 2 pages) have been increasing, according to SEMRUSH, however, traffic and sales are still in decline. There are no algorithmic and manual penalties, in addition, paid search activity has been increasing in the leadup to Christmas. Has anyone experienced this and potentially advise how to diagnose and resolve this issue?
Branding | | rec1230 -
Getting Traffic to a New Website - Looking for Ideas
I am working with a company that is launching a brand new website (for a new business they are creating). I am wondering what things people have done to try to start building traffic and/or awareness for the site.
Branding | | TopFloor0 -
Is it "correct" to welcome to my social community an authority figure?
Hi, I just "earned" an authority figure as a follower on my company's twitter account (not a big account - 600 followers). The authority figure is the founder of a very relevant and big niche news site. Should I welcome her to my community? Is it correct putting her on the spot?
Branding | | BeytzNet
Will it offend other followers who I don't welcome? (Needless to say that I would love the opportunity to blog with them etc. - to have a relationship) Thanks0 -
Anybody else seeing branded organic traffic decreasing and direct traffic increasing? Anything to do with Google auto-filling URLs?
If so, what could the reasons for this be? Maybe because of Google auto-filling URLs? Thanks for reading!
Branding | | DA20130 -
Organic Traffic from irrelevant keywords in GA?
Hi, I am doing SEO for a website that deals in 4-wheeler tyres. While reviewing the organic traffic in Google Analytics, i noticed some keywords that are completely irrelevant to the theme of the website. Some are porn related terms while some are like google, yahoo, laptops, youtube etc. It seems someone is doing negative SEO for my website, as a result of which a decent number of searches are coming from these irrelevant terms. What should i do to block traffic from such terms as this may harm my website's performance in search engines. Please suggest a solution as soon as possible.
Branding | | PFX1110 -
Page 1 Rankings, but not increase in traffic, contact form requests or calls
I am very frustrated. I have achieved page one rankings on Google, Bing and Yahoo for highly relevant keywords and phrases. The keywords I am ranking on page one for are the same ones competitors are targeting and working well for them. I am interested in any feedback as to what could possibly be the cause for not receiving much traffic? I mean I am getting page 1, everyone I talk to says the sites are beautiful....Very confused. Now in the various keyword tools the do show that the various keywords receive anywhere from 25-250 searches per month, but those tools i find highly innacurate when performing a local campaign...oh yeah, these are all local campaigns i am talking about. Do I need to pursue paid marketing, PPC, or something. I always thought organic rankings were the way to go. Also, unfortunatly i am not able to divulge the URLs or concern due to client confidentiality issues. Thank you very much in advance for any insight:) I will send the URL's privately to anyone that is willing to take a look at things
Branding | | WebbyNabler0 -
How to increase traffic to forum?
Hi all. I help run the forum at www.bearsfansonline.com and really want to see if there any ways to increase traffic. We started with a core group of posters in 2009 and since then have only added one active user. I'm worried if we don't bring in some fresh faces, my core users will start to leave. That being said, does anyone have ideas how to go about doing this? We've tried holding contests but they haven't resulted in any new sign-ups. Don't really know what else we can do. I'd greatly appreciate any tips, suggestions, etc. Thanks in advance.
Branding | | Xee0 -
Tracking traffic referrals between 2 sites we own?
I'm working on two sites, with seperate Google Analytics, both referring to each other. Am I able to easily find out which keywords/pages referrals are being generated from each site? e.g. http://www.jbaseedpotatoes.co.uk - targets home consumers, and refers trade enquires to... http://www.seedpotatomerchants.co.uk - which targets bulk orders, and refers home growers back to jbaseedpotatoes. Question is, how can we track which keywords/pages are sending traffic between each site, quickly? Is it simply a case of trawling through each site's analytics to find out, or does anyone have any tips? Ultimately, we'd like to find out which keywords & pages are picking up traffic from the wrong target audiences. Thanks
Branding | | JamesMio0