Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do we optimise links from a parent company to a subsidiary on different domains
-
So we are the agent for an industrial company. They don't have a great website (well its pretty but doesn't rank) and have 5 product pages with a variety of products on each. We've taken those products and turned them into 50 pages with good on page optimisation.
Now they've just agreed to give us a link on each page and I'm trying to figure out what the best text and link will be.
As far as I can see there are three options
- Visit our agent for X region - sending to the home page
- If you are from X region you can request a sample of product group from our agent - sending to home page and product category page on our site
- If you are looking for X, Y, Z or P, Q, R in this region contact our agent there. - sending to home page and individual product pages
The aim of this is to boost my page authority as 98% of the top 10 in SERPS have pages with zero authority and rely on the on page optimization and DA.
Is this the best approach or are there other better ways of approaching the problem. It's worth noting that there is a total separation of control and ownership of the websites.
I'm also starting to work with them to improve their on page optimisation and get links from their parent company to increase link juice
-
I would link "our agent" for "X Region." We don't have exact values on how Google treats multiple links from one page to a single domain, but they have repeatedly said that there is a diminishing return. So, limiting it to just two links will give you the majority of the value you would get anyways, and doesn't appear too spammy.
-
Thanks Dan,
i should clarify that we sell their products for them in a different part of the world. So the pages are hugely relevant - more so than any other links either of us have
-
The best way is to not link back!
The company you are working for probably has no relevance to your SEO/Web development company. Whilst links to them will help them and you did do work for them. Your better off getting links from internet companies and forums and not taking juice from your customers. By taking their juice you will harm their site as visitors will navigate away from their site regardless how you do this. By helping their site they will advertise you via word of mouth or possibly web forums.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | | wellandpower1 -
My site is linked from over 900 "The Globe"-domains - disavow or not?
Hi! As some of you may be familiar with, there is a giant spam-network with the same design and same page title on all domains: "The Globe - The world's most visited web pages". For example: theglobe.at
Link Building | | Sindre
theglobe.co.za
www.internet-search.us I've now discovered that over 900 of these spam-domains link to my site. My plan was of course to disavow them all, but Google is explicit on telling me to be careful. «Only disavow if you are certain that the links are damaging to your rankings». And to be honest, I'm not sure. Also: it seems drastic to disavow almost a thousand pages. I'm afraid to mess something up. What would you do?3 -
Moving blogs to different domain
Hey guys, We currently have some blogs on one of our pages (fraserisland.com.au) and we are launching a complete rebranding of our sites. We want to move the blogs from fraserisland.com.au to the new parent page of travelfreedom.com.au (but still link it to fraserisland.com.au), however I don't know what affect this will have on the ranking of the blogs. The biggest thing I'm worried about is that the domain will be completely different, and not a sub domain, but I'm not sure what impact this will have on the effectiveness of SEO on the blog. Thanks guys
Link Building | | Mysites0 -
How do I find and can I trust link building companies
I'm finding it hard to build quality links. I don't want to employ a link building company as I can't find anyone I can trust. I also don't know what is a realistic rate of pay for link building work.
Link Building | | mark_baird0 -
A link with "return false"- OSE sees as a No Followed Link
Hello, I couldn't find a clear answer to the impact on SEO for a link written in this way: [" class="expert_info" onclick="window.open(this.href);return false;">](w</span>ww.yourwebsite.com<span style=) [Does the "return false" act as a "no follow"? I came across this in our link data in Open Site Explorer which lists these links all as "no follows." However, an engineer I spoke to said that it shouldn't impact search engine behavior. Any ideas? Thank you in advance! -Sarah K.](w</span>ww.yourwebsite.com<span style=)
Link Building | | OneMedical0 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Domain Authority and nofollow links?
Hello, I'm wondering, are 'nofollow' links from websites with high domain authority beneficial? Would they boost our own DA? In essence, I'm wondering if there is added value (other than visitors clicking the link) to being linked to by a 'nofollow' link. Thanks!
Link Building | | yacpro130 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0
