How do we optimise links from a parent company to a subsidiary on different domains

[Zippy-Bungle]

So we are the agent for an industrial company. They don't have a great website (well its pretty but doesn't rank) and have 5 product pages with a variety of products on each. We've taken those products and turned them into 50 pages with good on page optimisation.

Now they've just agreed to give us a link on each page and I'm trying to figure out what the best text and link will be.

As far as I can see there are three options

• Visit our agent for X region - sending to the home page
• If you are from X region you can request a sample of product group from our agent - sending to home page and product category page on our site
• If you are looking for X, Y, Z or P, Q, R in this region contact our agent there. - sending to home page and individual product pages

The aim of this is to boost my page authority as 98% of the top 10 in SERPS have pages with zero authority and rely on the on page optimization and DA.

Is this the best approach or are there other better ways of approaching the problem. It's worth noting that there is a total separation of control and ownership of the websites.

I'm also starting to work with them to improve their on page optimisation and get links from their parent company to increase link juice

[WhoWuddaThunk]

I would link "our agent" for "X Region."  We don't have exact values on how Google treats multiple links from one page to a single domain, but they have repeatedly said that there is a diminishing return.  So, limiting it to just two links will give you the majority of the value you would get anyways, and doesn't appear too spammy.

[Zippy-Bungle]

Thanks Dan,

i should clarify that  we sell their products for them  in a different part of the world. So the pages are hugely relevant  - more so than any other links either of us have

[danwebman]

The best way is to not link back!

The company you are working for probably has no relevance to your SEO/Web development company. Whilst links to them will help them and you did do work for them. Your better off getting links from internet companies and forums and not taking juice from your customers. By taking their juice you will harm their site as visitors will navigate away from their site regardless how you do this. By helping their site they will advertise you via word of mouth or possibly web forums.