What kind of SEO keywords should a recruitment company use?

[SumoAlice]

I am relatively new to the world of SEO and have been given responsibility to improve SEO rankings for our company website (which is full of jobs). We are London based digital media recruiters and work in a number of niche industries. Should job titles be the keywords I try and optimise, as opposed to keywords such as 'digital media recruitment london', 'London digital marketing jobs', 'digital media recruiters in london' etc?

Today I have signed up for a month's trial on Moz Pro so am hoping this will provide me with a lot of help as I start creating an SEO strategy,

Any help or advice would be greatly appreciated.

[Antony_Towle]

I am not from that industry but in my opinion you are along the right lines,

London Digital Marketing Jobs seems like a good choice, To back this

I would take a look at the Bing Webmaster tools if you have them setup ? They offer a wealth of keyword information that google no longer offer, even if it is a separate search engine personally i would expect search trends to be very similar,

Any chance you have an adwords account ?

The keyword tool does the job well , www.google.com/sktool/

Also try Ubersuggest for Google suggested results , http://ubersuggest.org/

If you do have Google Adwords it is an amazing keyword resource by bidding on general/phrase match keyword, once you have some click data, mark your keywords and look at the keywords search terms selected data, I then disallow any search terms we don't want, Using this we have collected a lot of keyword data,

I hope this helps slightly

James