Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best marketing for a language learning site
-
Hello everybody,
I'm a programmer so I'm not very good at marketing. Any idea what the best way is to promote my language learning site? (http://www.antosch-and-lin.com/)
Since Google Penguin the site has taken a big hit and the changes suggested by a SEO expert hasn't helped.
Thanks for any suggestions!
-
Thanks for your feedback. Moving everything to one site would be quite a big undertaking. How sure are you that this would make a significant difference how Google would treat the site?
-
Facebook ads could be a good place to start. You can target people that have an interest in different languages. Drive traffic to the Mandarin site by targeting people who have expressed an interest in Chinese Language. Continue with the rest of them. You will want to experiment with different landing page and advertisement combos. Find out what level of competency those ads are delivering, and create a message that meets that skill level. Maybe something like "I used this one trick to learn Mandarin in X amount of time." Create a video explaining how it works, and why it will help them.Expert = Refresher
Beginner = Learn
As for SEO, which also has great potential, you have some problems to tackle first.
1. All of your sites are use the same template, are hosted on the same account and show registrant. This makes it obvious that you are creating your own link network, which is sketchy regardless of hiding this or not. You then link to your other pages with keyword rich text. These are two big signs of link manipulation, so you will probably get held back.
I would suggest moving everything to one site, 301 redirecting all the other websites to their new pages on the single domain, and building content out on that one domain. Just 1-4 blog posts a week, nothing extreme.
2. Single page sites have been able to hide from penalties in the past because there isn't enough there to tell if you are spamming. Well, things are changing, and Google is getting better at finding this. Bigger sites with substantial content typically perform better. Great content can help you beat out a decent amount of links. One of my leads sites has 5 blog comments for links, but beats out sites with 100 linking domains just because I wrote better content than my competitors.
If your website is still hindered after this you will want to use a program to find your toxic links, and disavow them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which are the best off-page SEO techniques for 2020?
I have just published an awesome website or blog, and i really worked hard keeping everything perfect. Do you think it’s enough? Having a perfect blog, website or business is just enough. i need readers for my blog, visitors to my website, and customers for my business. So, what to do?
Local Website Optimization | | boxinghunter0 -
Best Practices: Different Phone Numbers on the Same Website
Since 2006 www.nyc-officespace-leader.com has promoted my commercial real estate brokerage business. I have been the sole broker listed on the site. As a result, the same phone number has appeared consistently throughout the site. Now I will be adding a colleague to the site (in addition to me) and I am struggling with how to best display my colleague's phone number. The 2nd broker will be adding property listings and blog posts. It was agreed that my phone number would be replaced by my colleagues phone number on his listings and blog posts. Pages that existed before would remain with my phone number. The idea being that leads generated by the 2nd broker's new content get directed to him rather than me. My concern is that having a new phone number listed will introduce an inconsistent phone number and harm our local SEO. I have read that it is absolutely critical that NAP (name, address, phone number) must be 100% consistent otherwise it can cause harm search engine ranking. What are best practices for displaying different phone numbers for different personnel on the same website without harming local SEO efforts? This situation is certainly common, so I would think there must be some work arounds. I have seen "Contact" icons that when clicked show phone numbers. Is there any standard solution for this issue that keeps NAP data consistent? Also, what if we keep the same number in the header but use different numbers in other locations? Is the header a location where we should be extra careful to display the same phone number? Thanks,
Local Website Optimization | | Kingalan1
Alan Rosinsky
Metro Manhattan Office Space, Inc. An example of inconsistent listing pages are: -http://www.nyc-officespace-leader.com/listings/386-w-38th-street-office-lease-2370sf
(Broker "#2) -http://www.nyc-officespace-leader.com/listings/329-545-eighth-ave-office-lease-525sf
(myself) An example of inconsistent blog pages are: -http://www.nyc-officespace-leader.com/blog/the-tech-explosion-impact-on-chelsea-2
(Broker "#2) -http://www.nyc-officespace-leader.com/blog/office-space-build-out-cost
(myself)0 -
Using geolocation for dynamic content - what's the best practice for SEO?
Hello We sell a product globally but I want to use different keywords to describe the product based on location. For this example let’s say in USA the product is a "bathrobe" and in Canada it’s a "housecoat" (same product, just different name). What this means… I want to show "bathrobe" content in USA (lots of global searches) and "housecoat" in Canada (less searches). I know I can show the content using a geolocation plugin (also found a caching plugin which will get around the issue of people seeing cached versions), using JavaScript or html5. I want a solution which enables someone in Canada searching for "bathrobe" to be able to find our site through Google search though too. I want to rank for "bathrobe" in BOTH USA and Canada. I have read articles which say Google can read the dynamic content in JavaScript, as well as the geolocation plugin. However the plugins suggest Google crawls the content based on location too. I don’t know about JavaScript. Another option is having two separate pages (one for “bathrobe” and one for “housecoat”) and using geolocation for the main menu (if they find the other page i.e. bathrobe page through a Canadian search, they will still see it though). This may have an SEO impact splitting the traffic though. Any suggestions or recommendations on what to do?? What do other websites do? I’m a bit stuck. Thank you so much! Laura Ps. I don’t think we have enough traffic to add subdomains or subdirectories.
Local Website Optimization | | LauraFalls0 -
Which is the best, ".xx" or ".com.xx" in general and for SEO?
Hi, I'm working for a digital marketing agency and have traffic from different countries. We are planning to make different websites for each country. What is the best SEO practice to choose the domain between ".xx" or ".com.xx" from Spain, Mexico, Chile, Colombia and Peru?
Local Website Optimization | | NachoRetta
I think that the ccTLD is better always, for example ".es" better than ".com.es"0 -
Schema for same location on multiple sites - can this be done?
I'm looking to find more information on location/local schema. Are you able to implement schema for one location on multiple different sites? (i.e. - Multiple brands/websites (same parent company) - the brands share the same location and address). Also, is schema still important for local SEO? Thank you in advance for your help!
Local Website Optimization | | EvolveCreative0 -
How to target a site to only specific US states?
Hey Guys, Does anyone have experience or can point me to the right documentation about geo targeting possibilities for specific states in the US or specific areas in the world. Local SEO does not apply in my case, since my website is not a business nor have a physical address. My website offers information that is only relevant for specific states in the US, how can I leverage my I optimisation to gain more exposure in those specific states? I really appreciate any help. A
Local Website Optimization | | Mr.bfz0 -
Duplicate content question for multiple sites under one brand
I would like to get some opinions on the best way to handle duplicate / similar content that is on our company website and local facility level sites. Our company website is our flagship website that contains all of our service offerings, and we use this site to complete nationally for our SEO efforts. We then have around 100 localized facility level sites for the different locations we operate that we use to rank for local SEO. There is enough of a difference between these locations that it was decided (long ago before me) that there would be a separate website for each. There is however, much duplicate content across all these sites due to the service offerings being roughly the same. Every website has it's own unique domain name, but I believe they are all on the same C-block. I'm thinking of going with 1 of 2 options and wanted to get some opinions on which would be best. 1 - Keep the services content identical across the company website and all facility sites, and use the rel=canonical tag on all the facility sites to reference the company website. My only concern here is if this would drastically hurt local SEO for the facility sites. 2 - Create two unique sets of services content. Use one set on the company website. And use the second set on the facility sites, and either live with the duplicate content or try and sprinkle in enough local geographic content to create some differential between the facility sites. Or if there are other suggestions on a better way to handle this, I would love to hear any other thoughts as well. Thanks!
Local Website Optimization | | KHCreative0 -
Same blog, multiple languages. Got SEO concerns.
Hi, My company runs a small blog in swedish. Most of the visitors are our customers/prospects. We will write about generic concepts regarding our business and the occasional company news story. However, I have quite a few ideas for articles that could be interesting to a lot of people, and I'm tempted to write those in english for better exposure. I would love it if that exposure could boost my companies authority. How should I go on about this? Can I somehow tell search engines that a certain part or page of the site is in another language? Should I translate our entire site to english and post the english post in a separate blog feed? Any insight is welcome. Thanks in advance!
Local Website Optimization | | Mest0