Building a high-traffic website in a jobs-related domain

[Shalin.TJ]

Hi,

We are currently planning upon starting a website that’s targeted towards people looking for government jobs in India. Here are the primary / base keywords that we are targeting:

• Sarkari Naukri
• Government Jobs / Govt Jobs
• Latest Government jobs
• Banking Jobs
• Bank jobs
• Railway jobs
• Employment News
• IBPS
• SSC

We’re confused that how should we go about ranking on top for these / long tail keywords around it? Because, we think that this is not a domain where you can write long and information-oriented posts (1400-1500 words) to crack SEO. People come to websites under this domain to look for latest jobs and that might or might not be around the high-traffic keywords mentioned above. Secondly, it might not be possible to write a lot of long & information-oriented content around these newer job posts.

How do we go about building a high-traffic website in this domain?

Thanks...

[SamuelScott]

Thanks for the question.

First, I'll say that my opinion is controversial -- a lot of people would not agree with me. I think I'm right, but take any opinion with a grain of salt.

We’re confused that how should we go about ranking on top for these / long tail keywords around it? Because, we think that this is not a domain where you can write long and information-oriented posts (1400-1500 words) to crack SEO.

This is your first problem. You're falling into the old trap of thinking that "SEO" is a "bag of tricks" to get you to #1 for a set of keywords. Those tricks worked years ago, but thankfully, they no longer do. "SEO" is not something you do; "SEO" is what happens as the result of good web development and good marketing. "SEO" is a collection of best practices that help you to build an online brand that deserves to rank highly.

Take the search phrase "best London restaurants." Google does not want to list results based on keywords, content, or links. Google wants to list results based what the people living in London actually think are the best restaurants.

Today, the key to "SEO" success is to build an online brand through the following process:

1. Build a great website on a technical SEO level (fast-loading, optimized for mobile, etc.) with a wonderful user experience (UX).

2. Publish original, authoritative content on the topics that would interest your audience.

3. Use public relations and social media to promote both your website as a whole and the content on the website

4. Repeat steps two and three indefinitely, and traffic, (earned!) links, rankings, and more will grow naturally over time.

It's not easy, and it takes time. But nothing good ever comes quickly.

What I guess I am saying: To be successful today, think less like an "SEO" and more like a "marketer." What makes you special and differentiates you from other similar websites? What is your brand? How will you position the website? What's your messaging? Those questions are more important to answer today than those about keywords and links.

Good luck!