Page 1 Reached, Further Page Improvements and What Next ?
-
Moz,
I have a particularly tricky competitive keyword that i have finally climbed our website to the 10th position of page 1, i am particularly pleased about this as all of the website and content is German which i have little understanding of and i have little support on this,
I am pleased with the content and layout of the page and i am monitoring all Google Analytics values very closely, as well as the SERP positions,
So as far as further progression with this page and hopefully climbing further up page 1, where do you think i should focus my efforts ?
Page Speed optimization?, Building links to this page ?, blogging on this topic (with links) , Mobile responsive design (More difficult), further improvements to pages and content linked from this page ? Further improvements to the website in general?,further effort on tracking visitors and user experience monitoring (Like setting up Crazyegg or something?)
Any other ideas would be greatly appreciated,
Thanks all,
James
-
Thank you both,
I will dig into what the other competitors are doing, cant believe i overlooked this
Thanks Bryan i will work through these key things you have pointed out,
James
-
Heeeeey James Brown!! (In my James Brown voice)
I think you are on-point with your questions. Below are the elements I would address in the order which I would address them (not necessarily by importance).
Page Speed Optimization: Being that I don't know the page speed, page size, requests, etc., I would say if you can get the requests down as close to 40, page size down around 500kb and your page speed down to 1.4 seconds or less, you should be able to close the book on that aspect. This of course will ensure the users will have a fast experience and not get hung up.
Mobile Responsive Design: Based on GA data, if you have a significant amount of mobile users I would DEFINITELY get a mobile version of the site so these users can have a better experience.
Blogging / Link Earning: Blog, blog, blog!! Do this the right way (relevant, well written, targeted to your audience) and you will be building links at the same time.
HTML Validation: Fix any/all errors/warnings
404 Errors: Redirect any 404 errors that exist on the site. Also make sure you have a custom 404 page in case any new ones pop up moving forward. This helps direct users to the appropriate page.
CrazyEgg.com: I would definitely get this set up. Since you are a Pro member, you get to try it for free for 90 days. Why not?
Hope this helps you out!!
-
Hi James,
Congratulations, it sounds like you've done some really good work so far.
In terms of what to do next, I recommend that you do some in-depth competitor analysis on all of the sites currently ranking above you.
Look at all of the elements that you mentioned above and see what your competitors are doing in those areas. If you find that they're currently doing something better than you, strive to improve that.
Good research is the key here. Make sure to follow this rule:
Research - Hypothesise - Test - Review
Another important element to not forget is benchmarking. Ensure that you benchmark before you implement any changes, that way you can see what the overall effect is.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
External 404 pages
A client of mine is linking to a third-party vendor from their main site. The page being linked to loads with a Page Not Found error and then replaces some application content once the Javascript kicks in. This process is not visible to users (the application loads fine for front-end users) but it is being picked up as a 404 error in broken link reports. This link is part of the site skin so it's on every page. Outside of the annoyance of having lots of 404 errors being flagged in a broken link report, does this cause any actual issue? Eg, do search enginges see that my client is linking to something that is a 404 error, and does that cause them any harm?
Intermediate & Advanced SEO | | mkleamy0 -
Keyword On Page 1 Everywhere but Google (Site Specific)
Website: www.wheelchairparts.com
Intermediate & Advanced SEO | | Mike.Bean
Keyword: wheelchair parts My website is #1 or #2 on almost every search engine besides Google. Google has us bouncing between the bottom of page 2 and top of 3. However we are on page one for "wheelchairparts". I need to get a link building campaign going for this site. I feel it's more difficult for ecommerce websites and nothing seems to fit in with Rand's Mozcon 2016 Link Building talk except hacks. I need to find a flywheel. Either way, my question is what can I do other than link building to get on page 1 of Google for the term "wheelchair parts"? Thanks in advance! - Mike Bean1 -
Duplicate page content on numerical blog pages?
Hello everyone, I'm still relatively new at SEO and am still trying my best to learn. However, I have this persistent issue. My site is on WordPress and all of my blog pages e.g page one, page two etc are all coming up as duplicate content. Here are some URL examples of what I mean: http://3mil.co.uk/insights-web-design-blog/page/3/ http://3mil.co.uk/insights-web-design-blog/page/4/ Does anyone have any ideas? I have already no indexed categories and tags so it is not them. Any help would be appreciated. Thanks.
Intermediate & Advanced SEO | | 3mil0 -
Why have I lost my #1 ranking?
Hello! Ever since switching to a new website back in late 2014, my rankings have suffered. My webpage https://www.shwoodshop.com was always the #1 google position for the keywords "wood sunglasses" and "wooden sunglasses". For a while my site bounced back a forth between the #1 and #2 spots, but in the last 4 months I have been stuck with a #3 rank for both keywords. I hired an SEO company to help fix the problem but after a year of work, there was still no positive change. I have had multiple experts take a look at my site, but to no avail. All signs seem to point to a stronger, healthier site than my competition. My domain authority and page authority are much greater than the competition with the #1 and #2 rankings. I have used the On-Page grader and other tools to try and help, and even though I am getting an "A" grade, I'm still not improving my rankings. I ran a link metric comparison for my website versus the competition and attached it to this post. The main area I seem to be lacking is the Internal Equity-Passing Links. The top competitor has a ridiculous amount, which I think may be due to their use of breadcrumbs. Is this enough to make the difference? My other thought is that I could be suffering from duplicate page content. My website is setup to be "localized" via Subdirectories With gTLDs (.com/us, .com/eu, .com/au, .com/international). The on-page content is the exact same, but the prices for the products changes depending on your location. Moz shows a ton of duplicate pages due to this. Could I be getting penalized for this? I am an SEO novice and trying to learn as much as possible while investigation this issue. Any suggestions or ideas would be greatly appreciated! -Taylor wUiyU
Intermediate & Advanced SEO | | shwoodeyewear0 -
How Many Images on 1 Page Are Acceptable
Example I have a page with a slideshow of 35 pictures. They are all unique pictures and relevant to the page, have unique alt text, though no captions or description surrounding the images. Page also has a lot of unique written content. Question: is this large nr of pictures potentially overwhelming for search engines and they may think it is spammy and it would be a safer bet to only keep the top 10 pictures on such page? I did review this great whiteboard Friday - http://moz.com/blog/image-seo-basics-whiteboard-friday - and I noticed this at very end: "The other part, and I see this happen a lot especially with bigger clients, is when you put lots and lots of images on one page, like an image gallery, those pages tend to be very hard to get indexed. The reason for that is there's not a lot unique textual content. A lot of times it's just overwhelming to users. It doesn't provide a lot of benefit in a search result." My page has been indexed, but will ranking potentially be hurt and to play it safe I better reduce nr of pictures? I do understand the "do what is best for the user" scenario and that is what I am doing with a lot of amazing original pictures not found on any other website. However, with search engines we obviously have to consider how they operate as well. Thank you
Intermediate & Advanced SEO | | khi50 -
What constitutes a duplicate page?
Hi, I have a question about duplicate page content and wondered if someone is able to shed some light on what actually constitutes a "duplicate". We publish hundreds of bus timetable pages that have similar, but technically with unique urls and content. For example http://www.intercity.co.nz/travel-info/timetable/lookup/akl The template of the page is oblivious duplicated, but the vast majority of the content is unique to each page, with data being refreshed each night. Our crawl shows these as duplicate page errors, but is this just a generalisation because the urls are very similar? (only the last three characters change for each page - in this case /akl) Thanks in advance.
Intermediate & Advanced SEO | | BusBoyNZ0 -
To land page or not to land page
Hey all, I wish to increase my sites rankings on a variety of keywords within sub categories but I'm unsure where to be spending the time in SEO. Here's an example of the website page structure: General Home Page > Sub Category 1 Home Page
Intermediate & Advanced SEO | | DPSSeomonkey
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4 > Sub Category 2 Home Page
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4 We've newly introduced the Sub Category Home Pages and I was wondering if SEO is best performed on these pages or should landing pages be built, one for each of the 4 sub categories in each section. Those landing pages would have links to the "Searching / Results pages" for that sub category. Thanks!0 -
Why duplicate content for same page?
Hi, My SEOMOZ crawl diagnostic warn me about duplicate content. However, to me the content is not duplicated. For instance it would give me something like: (URLs/Internal Links/External Links/Page Authority/Linking Root Domains) http://www.nuxeo.com/en/about/contact?utm_source=enews&utm_medium=email&utm_campaign=enews20110516 /1/1/31/2 http://www.nuxeo.com/en/about/contact?utm_source=enews&utm_medium=email&utm_campaign=enews20110711 0/0/1/0 http://www.nuxeo.com/en/about/contact?utm_source=enews&utm_medium=email&utm_campaign=enews20110811 0/0/1/0 http://www.nuxeo.com/en/about/contact?utm_source=enews&utm_medium=email&utm_campaign=enews20110911 0/0/1/0 Why is this seen as duplicate content when it is only URL with campaign tracking codes to the same content? Do I need to clean this?Thanks for answer
Intermediate & Advanced SEO | | nuxeo0