What to do about removing pages for the 'offseason' (IE the same URL will be brought back in 6-7 months)?
-
I manage a site for an event that runs annually, and now that the event has concluded we would like to remove some of the pages (schedule, event info, TV schedule, etc.) that won't be relevant again until next year's event. That said, if we simply remove those pages from the web, I'm afraid that we'll lose out on valuable backlinks that already exist, and when those pages return they will have the same URLs as before.
Is there a best course of action here? Should I redirect the removed pages to the homepage for the time being using a 302? Is there any risk there if the 'temporary' period is ~7 months?
Thanks in advance.
-
Dont move it at all. Thats a terrible idea
Use an updated flag in sitemap/schema
-
Don't redirect or remove - even if "outdated" the content still can provide some value. Just add a note on top of it and / or add a feature so someone can signup to get a notification when things will happen again or a reminder.
Cheers.
-
A 302 might not be a bad way of doing it if those urls will appear again next year. Another way to do it would be to develop some evergreen content for those urls that you can replace the outdated info with in between seasons.
..."We're going to have a great schedule next year that will include all kinds of great entertainment...sign up for our newsletter updates to keep up to date with the program and receive discount opportunities for next year" ... kind of thing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will adding /blog/ to my urls affect SEO rankings?
Following advice from an external SEO agency I removed /blog/ from our permalinks late last year. The logic was that it a) doesn't help SEO and b) reduces the character count for the slug. Both points make sense. However, it makes segmenting blog posts from other content in Google Analytics impossible. If I were to add /blog/ back into my URLs, and redirected the permalinks, would it harm my rankings? Thanks!
Technical SEO | | GerardAdlum0 -
How to Remove Web Cache snapshot page & other language SEO Title in Google Search Engine?
Hi... Please tell me how to remove web cache link given below. I have changed my SEO title but it can't be changed...Any other methods for without using webmaster tools. Kw3arat
Technical SEO | | Thilak_geo040 -
Old pages - should I remove them from serps?
Hi guys, I need an advice from you, a recommendation. I have some old LPs from old campaigns, around 70 pages indexed on Google, campaigns that are not available anymore. I have removed them from my DB, but they still remained on server so Google still sees them as URLs on my site, witch I totally agree. What should I do with this pages? Should I remove them completely? (url removal tool) or use rel=canonical? How will this affect my domain authority and rankings? This pages doesn't bring traffic any more, maybe a view now and then, but overall this pages don't bring traffic.
Technical SEO | | catalinmoraru0 -
Anything new if determining how many of a sites pages are in Google's supplemental index vs the main index?
Since site:mysite.com *** -sljktf stopped working to find pages in the supplemental index several years ago has anyone found another way to identify content that has been regulated to the supplemental index?
Technical SEO | | SEMPassion0 -
Canconical tag on site with multiple URL links but only one set of pages
We have a site www.mezfloor.com which has a number of Url's pointing at one site. As the url's have been in use for many years there are links from many sources include good old fashioned hard copy advertising. We have now decided that it would be better to try to start porting all sources to the .co.uk version and get that listing as the prime/master site. A couple of days ago I went through and used canonical tags on all the pages thinking that would set the priority and that would also strengthen the page in terms of trust due to the reduced duplication. However when I went to scan the site in MOZ the warning that the page redirects came up and I am beginning to think that I need to remove all these canonical tags so that search engines do not get into a confused spiral where we loose the little page rank we have. Is there a way that I can redirect everything except the target URL without setting up a separate master site just for all the other pages to point at.
Technical SEO | | Eff-Commerce0 -
ECommerce Site, URL's, Canonical and Tracking Referral Traffic
I'm very, very new to eCommerce websites that employ many different URL's to track referral traffic. I have a client that has 18 different URL's that land on the Home Page in order to track traffic from different referral sources. For example: http://erasedisease.com/?ref=abot - Tracks traffic from an affiliate source http://erasedisease.com/?ref=FB01 - Tracks traffic from a FB Ad http://erasedisease.com/?ref=sas&SSAID=289169 - Tracks more affiliate traffic ...and the list goes on and on. My first question is do you think this could hinder our Google rankings? SEOMoz Crawl doesn't show any Duplicate Content Errors, so I guess that's good. I've just been reading a lot about Canonical Url's and eCommerce sites, but I'm not sure if this is a situation where I'd want to use some kind of canonical plugin for this Wordpress website or not. Any advice would be greatly appreciated. Thanks so much!!
Technical SEO | | Linwright0 -
Will loading ads in an iframe increase page response time?
We are experiencing slow response time because our pages are ad heavy. If we load ads in an iframe, will the google bots, when indexing the page, count the time it takes for the contact within the iframe to load? Or is that load time separate from the total page response/load time?
Technical SEO | | kbbseo0 -
Should I not Change the URL of Ranking Pages
My site currently ranks #1 or #2 for 2 separate pages on web design & SEO for my geographic location. The URLs are currently mysite.com/services/web-design/ and mysite.com/services/seo/ I'm redesigning my site and I'm taking out the "Services" page as I'm focusing on web design and SEO and lumping everything else into my "Internet Marketing" page. Because my pages for web design and SEO rank so well, should I keep the URL structure even though I don't have a "Services" page or should I just remove services and 301 redirect so I have mysite.com/web-design/ and mysite.com/seo/. I know doing a 301 redirect could hurt me in the short term but I'm wondering if I should just bite the bullet now and change it in favor of a better URL structure. What do you think?
Technical SEO | | JaredDetroit0