How to market a brand when the brand name is constantly changing?
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I work in an industry where companies are often being bought up by other larger companies. When this happens, there is often a change in the company name to incorporate the parent company name as well. My company is a distributor of these products and I'm wondering if there are best practices for marketing both the original brand name and the new brand name for the same product? We're trying to avoid any duplicate product detail pages, so dynamically generating the same page for two different names is not ideal.
Anyone have any tips?
Thanks!
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That is a tricky one.
I would definitely have pages up for each at the start, but with different content, even if Im forced to invest further to make it more unique.
Once the traffic for that brand name dwindles down, I would redirect it to the latest name.
Depending on the competition level, if it's not too hard, I would just stick with 1 page but make sure to mention the old name on the body (and even on the meta details if possible) It can rank just as well.
These are all assumptions. It's really a tricky position that needs to be analysed further.
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