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Will Google penalize a text ad if the display URL goes nowhere?

Paid Search Marketing

1013

VanguardCommunications last edited by

Today I had a colleague ask me if Google Adwords will penalize text ads that have display URLs that land on 404 pages. I fully understand the policy that the domains in display URLs and destination URLs have to match up or Google will disapprove the text ad. However if the display url contains the proper domain (and a target keyword phrase for a file folder) will Google penalize the text ad quality score if the display URL lands on a 404? I had trouble finding specific evidence for this.
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JasmineA last edited by

Just to be clear, when you say display and destination urls need to match -- you're referring to the domain correct? There is no rule that says display URLs & Destination URLs need to be the same other than the domain.

For instance, I have made ads that have the following display URLS:

Thing.Domain.com/KeyWord-Thing
domain.com/Keyword
domain.com/Thing.Keyword.Stuff

for URLS that looked like this::

domain.com/20141231/31/nerwal-things/keyword-never-in-the-url
domain.com/stuff/cart/keyword
whyasubdomain.domain.com

So there is definitely no correlation on the Google side about keeping display URLs and Destination URLs the same beyond domain.com

Also, as far as QS goes -- Google wants you to have the best CTR you can get and suggests regularly to try testing different display URL sequences and words with each adgroup (assuming you have very well segmented adgroups). So yes, your Display URL will impact your QS, so test some changes
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VanguardCommunications @ahsan88 last edited by

so just to be clear, this is the display URL I'm talking about not the actual destination URL. The destination URL is working fine.
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ahsan88 Banned last edited by

I am no expert when it comes to paid ads but one thing I am sure is that Google will turn down your ad if the display URL will land to a 404 page and the reason is because it hurts the user experience of the people who are clicking on that ad which also increases the frustration level.

One of the reasons why Google encourages people not to have a 404 page on their website (when SEOing your website) is the same, they want visitors to have a smooth user experience!

Adding my 2 cents!
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Felip3 last edited by
No. Display url are just for "display".

Google adwords will calculate your quality score based on your destination URL. Therefor if you destination URL is a 404 page you quality score will be affect.

Your quality score has a direct effect in how much you per click. (check this image http://www.wordstream.com/images/quality-score-cpc-savings.jpg)

You can check your current quality score by:
1. Click the Campaigns tab at the top.
2. Select the Keywords tab.
3. Look for the **Qual. score **column in the statistics table. If you don't see this column in your table, you can add this column by doing the following:
- Click the Columns drop-down menu in the toolbar above the statistics table.
- Select Customize columns.
- Select Attributes.
- Click Add next to Qual. score.
- Click Save.
I hope it helps.
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Where I can find the line/rule that removes the special URL parameters like Adwords' ?gclid?

Here's what my .htaccess looks like: Options +FollowSymLinks
RewriteEngine on #RewriteCond %{HTTP_HOST} ^beta|livescore.mysite.com [NC]
#RewriteRule ^(.) - [L]
RewriteCond %{HTTP_HOST} !^www.mysite.com [NC]
RewriteRule ^(.)$ http://www.%{HTTP_HOST}/$1 [R=301,L] RewriteRule ^(R|S)-$ / [R=301,L] RewriteRule ^index.php/(.*)$ / [R=301,L] #group/category/country/region/city/area - redirect error pages
RewriteRule ^(buy|rent)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,()-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,_-]+)/sort(-)?$ /$1/$2/$3/$4/$5/$6 [R=301,L] #group/category/country/region/city - redirect error pages
RewriteRule ^(buy|rent)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/sort(-)?$ /$1/$2/$3/$4/$5 [R=301,L] #group/category/country - redirect error pages
RewriteRule ^(buy|rent)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/sort(-)?$ /$1/$2/$3 [R=301,L] RewriteRule ^(apartment-for-(sale|rent)-in-makati)/sort(-)?$ /$1 [R=301,L] #lease/commercial-properties
#/category/country - redirect error pages
RewriteRule ^(lease|buy)/commercial-properties/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/sort(-)?$ /$1/commercial-properties/$2/$3 [R=301,L] #/category/country/region/city/area - redirect error pages
RewriteRule ^(lease|buy)/commercial-properties/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,_-]+)/sort(-)?$ /$1/commercial-properties/$2/$3/$4/$5/$6 [R=301,L] #str/country/region/city/area - redirect error pages
RewriteRule ^(short-term-rentals)/([a-zA-Z0-9,-]+)/sort(-)?$ /$1/$2 [R=301,L]
RewriteRule ^(short-term-rentals)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,_-]+)/sort(-)?$ /$1/$2/$3/$4/$5 [R=301,L] #--Landing pages -start
RewriteRule ^apartment-for-rent-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-sale-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^for-rent-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^for-sale-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-rent-in-manila(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-sale-in-manila(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^serviced-apartments-ho-chi-minh-for-rent(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^residential-housing-bangkok(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^homes-for-sale(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^houses-for-sale(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^real-estate-listings(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^house-listings(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^manila-apartments(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^house-for-rent-manila(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-rent-in-saigon(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^apartment-for-rent-in-hcmc(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^house-for-rent-vietnam(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^house-for-rent-in-saigon(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^philippine-real-estate-for-sale(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/houses/philippines/national-capital-region/makati/dasmarinas-village(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/apartments/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/apartments/philippines/national-capital-region/paranaque(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/apartments/philippines/national-capital-region/taguig/fort-bonifacio-global-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/condominiums/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/condominiums/philippines/national-capital-region/taguig/fort-bonifacio-global-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/houses/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/houses/philippines/national-capital-region/muntinlupa(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/houses/philippines/national-capital-region/pasig(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/houses/philippines/national-capital-region/quezon-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/office-spaces/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/apartments/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/commercial-spaces/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/office-spaces/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/condominiums/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/condominiums/philippines/national-capital-region/taguig/fort-bonifacio-global-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/houses/philippines/national-capital-region/muntinlupa(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/houses/philippines/national-capital-region/pasig(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/industrial_warehouses/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/industrial_warehouses/philippines/national-capital-region/mandaluyong(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/land_developments/philippines/national-capital-region/taguig/fort-bonifacio-global-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/pre-selling_project-sales/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/office-spaces/philippines/national-capital-region/pasig/ortigas(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^rent/office-spaces/philippines/national-capital-region/taguig/fort-bonifacio-global-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^buy/pre-selling_project-sales/philippines/national-capital-region/taguig/fort-bonifacio-global-city(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
#--Landing pages -end #--Redirect pages -start
RewriteRule ^apartment-for-rent-philippines$ /rent/apartments/philippines [R=301,L]
RewriteRule ^serviced-apartments-ho-chi-minh-for-rent$ /rent/serviced-apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^rent/apartments/vietnam/ho-chi-minh-city/serviced-apartment-for-rent-in-Ho-Chi-Minh-City$ /rent/serviced-apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^apartment-for-rent-in-saigon$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^rent/apartments/vietnam/ho-chi-minh-city/apartment-for-rent-in-Saigon$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^philippine-real-estate-for-sale$ /residential-properties [R=301,L]
RewriteRule ^house-for-rent-in-saigon$ /rent/houses/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^house-for-rent-vietnam$ /rent/villas/vietnam [R=301,L]
RewriteRule ^condo-for-rent-philippines$ /rent/condominiums/philippines [R=301,L]
RewriteRule ^makati-condominiums$ /buy/condominiums/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^apartment-for-rent-in-hcmc$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^apartment-for-rent-in-saigon$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^house-for-rent-manila$ /rent/houses/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^manila-apartments$ /rent/apartments/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^rent-in-makati$ /rent/apartments/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^house-listings$ /residential-properties [R=301,L]
RewriteRule ^real-estate-listings$ /residential-properties [R=301,L]
RewriteRule ^houses-for-sale$ /residential-properties [R=301,L]
RewriteRule ^homes-for-sale$ /residential-properties [R=301,L]
RewriteRule ^residential-housing-bangkok$ /buy/houses/thailand/central/bangkok [R=301,L]
RewriteRule ^hcmc-apartment-rent$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^serviced-apartments-ho-chi-minh-for-rent$ /rent/serviced-apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^saigon-apartment-rent$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^apartment-for-sale-in-manila$ /buy/apartments/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^apartment-for-rent-in-manila$ /rent/apartments/philippines/national-capital-region/manila [R=301,L]
RewriteRule ^for-sale-in-makati$ /buy/houses/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^for-rent-in-makati$ /rent/houses/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^apartment-for-sale-in-makati$ /buy/apartments/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^apartment-for-rent-in-makati$ /rent/apartments/philippines/national-capital-region/makati [R=301,L]
RewriteRule ^rent/villas/vietnam/ho-chi-minh-city/house-for-rent-in-saigon$ /rent/houses/vietnam/south/ho-chi-minh-city [R=301,L]
#--Redirect pages -end #--custom landing pages from Ramon -start | Rnel
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RewriteRule ^rent/(apartments|villas)/vietnam/ho-chi-minh-city/([a-zA-Z-]+)-for-rent-in-([a-zA-Z-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=vietnam&group=1&custom_category=$2&custom_area=$3&custom_city=25443&custom=1&page=$6 [L]
RewriteRule ^rent/vietnam/ho-chi-minh-city/district-1/ho-chi-minh-city-(district-1|real-estate)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=vietnam&group=1&custom_target=$1&custom_city=25443&custom=2&page=$4 [L]
RewriteRule ^rent/apartments/vietnam/ho-chi-minh-city/saigon-pearl-(apartment-for-rent|for-rent)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=vietnam&group=1&custom_target=$1&custom_city=25443&custom=3&page=$6 [L] #-24-April-2012 | Apartment for rent in makati | 08-May-2012 changed to apartment-for-rent-in-makati
#RewriteRule ^rent/apartments/philippines/national-capital-region/makati((/)([0-9]+))?$ /rent/apartments/philippines/national-capital-region/apartment-for-rent-in-makati$1 [R=301]
#RewriteRule ^rent/apartments/philippines/national-capital-region/apartment-for-rent-in-makati((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=philippines®ion=national-capital-region&city=makati&category=apartments&page=$3 [L]
#RewriteRule ^rent/apartments/philippines/national-capital-region/makati((/)([0-9]+))?$ /apartment-for-rent-in-makati$1 [R=301]
#RewriteRule ^buy/apartments/philippines/national-capital-region/makati((/)([0-9]+))?$ /apartment-for-sale-in-makati$1 [R=301]
#RewriteRule ^rent/apartments/philippines/national-capital-region/apartment-for-rent-in-makati((/)([0-9]+))?$ /apartment-for-rent-in-makati$1 [R=301]
#RewriteRule ^apartment-for-rent-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=philippines®ion=national-capital-region&city=makati&category=apartments&page=$5&sort=$2 [L]
#RewriteRule ^apartment-for-sale-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=philippines®ion=national-capital-region&city=makati&category=apartments&page=$5&sort=$2 [L] #--03-May-2012 - Manila | 07-May-2012 - Makati | (rent|buy)/
#RewriteRule ^rent/apartment-for-rent-in-manila$ /apartment-for-rent-in-manila [R=301]
#RewriteRule ^(apartment-)?for-(rent|sale)-in-(manila|makati)(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=philippines&group_name=$2&custom_target=&custom_region=1&custom_city=$3&custom=4&page=$8&sort=$5 [L]
#--custom landing pages from Ramon|Claudio -end #search
RewriteRule ^search/$ / [R=301]
RewriteRule ^the_shang_grand_tower$ /search/shang-grand-tower [R=301]
RewriteRule ^search/([a-zA-Z0-9,)(-]+)/sort(-)?$ /search/$1 [R=301]
RewriteRule ^search/([a-zA-Z0-9,)(-]+)/sort-([a-z0-9-]+)/(1)?$ /search/$1/sort-$2 [R=301]
RewriteRule ^search/([a-zA-Z0-9,)(-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=search&q=$1&page=$5&sort=$2 [L]
RewriteRule ^search/([a-zA-Z0-9,)(-]+)/(1)?$ /search/$1 [R=301]
RewriteRule ^search/([a-zA-Z0-9,)(_-]+)((/)([0-9]+))?$ index.php?cmd=search&q=$1&page=$4 [L] #single listings
RewriteRule ^([r|R])-([0-9]+)((-)([0-9a-zA-Z-]+))?$ index.php?cmd=propertyPage&id=$2&group=1 [L]
RewriteRule ^([s|S])-([0-9]+)((-)([0-9a-zA-Z-]+))?$ index.php?cmd=propertyPage&id=$2&group=2 [L] #--new reset password page
RewriteRule ^reset-password$ index.php?cmd=retrievePassword [L] #--new reset password page 2
RewriteRule ^reset-password/([0-9]+)/([a-zA-Z0-9]+)$ index.php?cmd=retrievePassword&act=retrievePasswordConfirm&code=$1&key=$2 [L] #--new map page
RewriteRule ^map-page.php$ index.php?cmd=mapPage [L] #--new advertise with us page
RewriteRule ^advertise.php$ index.php?cmd=advertiseWithUs [L] #--new my acount page
RewriteRule ^my-account.php$ index.php?cmd=protectedMyAccount [L] #--new bookmarked properties page
RewriteRule ^bookmarked-properties(/((R|S)-([0-9]+)))?$ index.php?cmd=protectedBookmarkedProperties&id=$2 [L]
RewriteRule ^bookmarked-properties/([0-9]+)$ index.php?cmd=protectedBookmarkedProperties&page=$1 [L] #--new bookmarked properties delete page
RewriteRule ^bookmarked-properties/delete/([0-9,]+)$ index.php?cmd=protectedBookmarkedProperties&act=protectedBookmarkedProperties_delete&id=$1 [L] #--new register page
RewriteRule ^register.php$ index.php?cmd=register [L] #--new about us
RewriteRule ^about-us.php$ index.php?cmd=aboutUs [L] #--news
RewriteRule ^news(/([0-9]+)(.*))?$ index.php?cmd=news&id=$2&title=$3 [L] #--new confirm registration
RewriteRule ^registration/confirm/key=([a-zA-Z0-9]{150})/code=([a-zA-Z0-9]{5})$ index.php?cmd=register&act=registerConfirm&key=$1&code=$2 [L] #--new terms and conditions
RewriteRule ^terms-and-conditions.php$ index.php?cmd=termsAndConditions [L] #--new privacy policy
RewriteRule ^privacy-policy.php$ index.php?cmd=privacyPolicy [L] #--new contact us
RewriteRule ^contact-us.php$ index.php?cmd=contactUs [L] #--new site map
RewriteRule ^sitemap.php$ index.php?cmd=siteMap [L] #--new login
RewriteRule ^members/login.php$ login.php [L] #--new map page
RewriteRule ^rss$ index.php?cmd=rss [L] #--new links page
RewriteRule ^resources.php$ index.php?cmd=links [L]
RewriteRule ^links.php$ /resources.php [R=301] #--new links2 page
RewriteRule ^resources2.php$ index.php?cmd=links2 [L] #--new results page
RewriteRule ^results.php$ index.php?cmd=results [L] #--careers page - 25-Mar-2013
RewriteRule ^careers.php$ index.php?cmd=careers [L] #-Root
RewriteRule ^residential-properties/$ /residential-properties [L,R=301]
RewriteRule ^residential-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&page=$3 [L]
RewriteRule ^commercial-properties/$ /commercial-properties [L,R=301]
RewriteRule ^commercial-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=2&page=$3 [L]
RewriteRule ^short-term-rentals/$ /short-term-rentals [L,R=301]
RewriteRule ^short-term-rentals((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&str=1&page=$3 [L]
RewriteRule ^buy/$ /buy [L,R=301]
RewriteRule ^buy((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=2&page=$3 [L]
RewriteRule ^rent/$ /rent [L,R=301]
RewriteRule ^rent((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=1&page=$3 [L] #--
#str/COUNTRY/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&sort=$2&page=$5 [L] #str/COUNTRY/REGION/CITY/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&sort=$4&page=$7 [L] #str/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&sort=$5&page=$8 [L] #str/COUNTRY/REGION/CITY/AREA
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&page=$7 [L] #str/COUNTRY/REGION/CITY
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&page=$6 [L] #str/COUNTRY
RewriteRule ^short-term-rentals/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&page=$4 [L]
#-- #--
#buy|rent/residential|commercial/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^rent/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L] #buy|rent/residential|commercial/COUNTRY/SORT
RewriteRule ^rent/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=2&page=$5 [L] #buy|rent/residential|commercial/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L] #buy|rent/residential|commercial/COUNTRY
RewriteRule ^rent/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=2&page=$4 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=2&page=$4 [L] #--
#buy|rent/residential|commercial/CATEGORY/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L] #-CITY
#-REGION #buy|rent/residential|commercial/CATEGORY/COUNTRY
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=2&page=$5 [L]
#-- #--
#rent|buy/CATEGORY/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/|/1)$ /rent/$1/$2/$3/$4/$5 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/([\d]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$9&etc=test [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/$ /buy/$1/$2/$3/$4/$5 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/([\d]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$9&etc=test2 [L]
#RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/([0-9a-z(),._-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/$ /rent/$1/$2/$3/$4 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/$ /buy/$1/$2/$3/$4 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&page=$7&etc=TEST [L] #-REGION #rent|buy/CATEGORY/COUNTRY/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&sort=$3&page=$6 [L] #rent|buy/CATEGORY/COUNTRY/
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/$ /rent/$1/$2 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&page=$5 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/$ /buy/$1/$2 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&page=$5 [L] #rent|buy/COUNTRY
RewriteRule ^rent/([a-z,-]+)/$ /rent/$1 [R=301,L]
RewriteRule ^rent/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/([a-z,-]+)/$ /buy/$1 [R=301,L]
RewriteRule ^buy/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=2&page=$4 [L]
#-- <files 403.shtml="">order allow,deny
allow from all</files> deny from 173.245.84.49
deny from 92.40.44.99
deny from 92.41.197.133
deny from 41.58.53.131
deny from 41.184.129.141
deny from 112.135.153.58
deny from 41.138.169.191
deny from 41.58.19.87
deny from 199.58.164.113
deny from 41.71.158.188
deny from 81.149.227.17
deny from 95.211.231.222
deny from 41.58.196.39 Thanks in advance!
Paid Search Marketing | | esiow2013

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Google Analytics and WorldPay - Tracking Sales/Conversions

Hi there, I recently remember reading somewhere that tracking code could be used to monitor sales/conversions of eCommerce payments that went through WorldPay. I've been looking around the web for news stories, forums, discussions, but all seem to be from 2007 - 2011; was just wondering if anyone knew any up-to-date info they could point me towards? Thanks
Paid Search Marketing | | bricktech

0
Enhanced Campaigns: Can you disable the call extension from desktop/laptop ads and only show it for mobile ads?

I "upgraded" one of my campaigns to Enhanced Campaigns. Now my text ads appears with a phone number to the right of the Headline. Can I turn this off for desktop and laptops and only show our phone number / click to call button on mobile devices? That's how I had it set up before. Now it seems like Enhanced Campaigns is forcing the phone number in your text ads across all devices. Thanks.
Paid Search Marketing | | FSS

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How much does Google adwords cost increase year to year?

I am trying to find about how much the cost of Pay-Per-Click increases year to year? If anyone can point me to some data/study that speaks to this I would appreciate it very much.
Paid Search Marketing | | JerrodDavid

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Adwords Product Listing Ads & Google Analytics mis-reporting

I hope you're sitting comfortably, this could be a long one and loaded with questions! Cut to the chase: Why is traffic from google product ads showing as 'organic' traffic in GA? Here's the scenario: Google Shopping I have thousands of products in a feed to google shopping (froogle, google base, google merchant, whatever you like to call it, I'll settle for google shopping for the purpose of this question). The URLs of this feed is tagged with GA tracking data (notably utm_source=GoogleBase&utm_medium=Product-Search), I have also tagged this with internal tracking which comes through in the back-end to assign orders to that specific source. In this case 'GOOGLEBASE'. Adwords Product Listing Ads As you know, a new (ish) feature of adwords pulls in your products from google shopping so that you get a richer ad (image, title, price) and displays this in the 'advert section' of the SERP. Once setting up a few of these, I noticed I was getting a fair amount of traffic for these new ads, taking one example, which resided in a relatively specific ad group (advertising Aviation Snips). Naturally, I wanted to find out which keywords were driving that traffic in order to improve the ads, or kill them if they weren't working. What was interesting is that I can't find anything about that traffic anywhere in adwords or google analytics. 254 clicks to 'aviation snips' must show up somewhere in analytics, if not the keywords, then what about the product? Analytics is showing nothing like that quantity of visits to those product landing pages where you'd expect. It's like ghost traffic. Google Analytics Since experimenting with product listing ads the organic traffic in GA has suddenly shot up, looking at the new keywords they are all queries which when I test them show up product listing ads in the SERP so it's obviously the paid listing ads driving this traffic. Why is google reporting these as organic, rather than paid? I also noticed a keyword appear as * in the PAID segment of analytics. I thought this was my missing aviation snips traffic, but digging into the landing pages for the * keyword, they are many different ones. There's a connection between the * and product listing ads, but what is it? Is the traffic being doubly reported? Back End Meanwhile we've seen an increase for orders tagged in the back-end of GOOGLEBASE which makes sense - google are pulling in my google shopping feed into the paid part of the SERPs and these are generating sales. Here are some of my initial thoughts / theories: 1. When google pulls in google shopping results into the organic part of the SERP, these get reported as ORGANIC in google analytics, even if you've tagged them otherwise. It seems they strip the tags out. This makes it very difficult to know if your google shopping feed is working well, or if you are doing well on standard organic traffic. 2. Google isn't separating out traffic as PAID with their new product listing ads, completely skewing the reports. It makes it look like you've gained great natural organic listings when if fact you are paying. 3. With relation to the missing Aviation Snips data - maybe google is showing a huge variety of products for that adgroup (even though it's specific) and therefore I can't see the traffic to the specific products that you'd expect. This I'm most confused about and wondered if I've missed a trick in setting the product listing ads up? I've attached a couple of screenshots which I hope will help clarify some of this. I can see product listing ads being great if you could get proper data to analyse and improve them. So here are my questions again if anyone can help? How do I see which keywords are driving the product listing ads? How do I see the landing pages for the product listings ads? What is the * keyword coming through in GA? How can you get GA to report product listing ads as paid rather than organic? Thank you so much. If I can gather enough data on this all and work it out I'll try to write up in a blog post to help others. 0rOMM.png GUAE0.png fWPL7.png
Paid Search Marketing | | ewanr

0