30% loss organic clicks in last 30 days
-
Hey all, I am a bit stumped here so looking for some insight. Our site was starting to rank well for many keywords, and we were getting roughly 25k visitors organically per month. Now we are down 30% over the last thirty days, and I am trying to figure out why. This downtrend started I would say about mid August.
1. No messages in webmaster tools.
2. Our linking building is very good, no spammy links, never black hat. We did have someone attempt negative SEO on us back in July. We disavowed those links as soon as we saw them. Basically all our links come from link baiting to quality content. Many .edu links
3. Content is good and fresh, always adding new stuff to the site.When I look in webmaster tools and look at my search queries for last thirty days, our impressions are down dramatically, but the change in average position is increasing. Our top 25 keywords we saw 15 rise in average position, 5 fall, and 5 unchanged. This makes me think there is just a reduction in the amount of people searching for what we offer, though maybe that's wishful thinking? Is there a way to see search volume this month vs last month?
What should I be looking at here? Hoping to stop this downward trend ASAP.
-
That's what I did. You can see the results in the attachment and should be able to figure how to replicate.
-
Yea thats what I am trying to figure out. Are we losing organic clicks due to seasonality, or is it something else. From what I can see based on that our position in the SERPS on average has gone up, then I imagine its seasonality but was hoping someone can provide some better insight.
Is there anyway to run a report on a list of keywords and look at searches performed through google last month vs this month, etc? More recent trends than say the last 2 yr period.
-
I had a look on Google Adwords keyword planner. There has been a huge increase in the number of searches for 'student debt relief' over the last two year. From 260 to 1400 per month (in June & July).
Given the volatility are you just looking at some seasonality as people focus on holidays?
-
The company sells a service not retail products. Here is the website.
-
A Couple of things:
New Google Shopping for Adwords, if you are list products on Google. This has had a dramatic effect versus the old Shopping on Adwords
Also check Google Places, now Business. They had an update in August, so this might be a place to look too
If neither of these are likely, give a bit more info about your site, so it helps with some clues.
Bruce
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the benefits of having more refering domains than inbound backlinks or vice versa? and is it neccassary to get a click on a backlink which i created on someone elses website,
somebody told me if i get a click on my backlink , i will get more refering domains
Link Building | | calvinkj0 -
Displaying 10 blog-posts from website homepage: Any loss in-terms of link juice?
Hi community, We started showing 10 blog-posts from our blog on our website homepage. Will this hurts us anyway by taking away link juice? Thanks
Link Building | | vtmoz0 -
People Promising mass link building in one day and some other unrealistic things, Is it possible? Expert Advice Required
Hi Experts!! "Newbie Question", excuse me if it is something silly There are some experts on the internet(other than here) who are making big promises, about link building, thousands of back links in few days. They have executed thousands of orders and have excellent feedback. Back to the basics, SEO books say we shall build back links at slow and natural pace. I want to know whether such mass link building is possible in white hat SEO world? If yes, are they beneficial for SEO? Typical offers Service 1 Time taken 6 days "I will blast an eminent SEO backlink pyramid (EBP) with 5000 Profiles. consisting of 300 Site about site/domain PR 4+ among which there're varied from 10 to 20 edu / gov (edu.xx gov.xx) profiles randomly in tier 1 and then 4700 profiles built to 300 high PR sites above-mentioned as tier 2, 300+4700=5000 .(its 2 layers backlinks, We will send 300 to your url then we will send 4700 to the 300 links that link to your url , 4700=>300=> url ) .they are from world wide different / unique domains, about 80% of Tier1 are dofollow and publicly viewable." Service 2 7 days _ "I will build a 6 site linkwheel for you (PR3-8 Root Domain), & then ping all the web 2.0 sites. After it i'll create a total of 3000 backlinks to the 6 sites"_ Service 3 I will give you 10 (temporally 30!) powerful links from some of the biggest PR7 - 10 sites on the planet like: Microsoft Apple IBM Adobe Amazon etc Answer requested , so that I can follow the right track. Thanks in advance
Link Building | | Dachman0 -
Domain Change, loss of inbound links ...
We're strongly considering a domain name change; this is purely for marketing reasons. We think in the long term, this will be a good thing. I believe we can mitigate the page redirection, branding changes, etc. My concern are the inbound links: from 200+ domains, 3,000+ links. So, I guess we can contact each of the top sites linking to us and hope they update our links. I'm not hopeful. I believe we'll loose must of the links. Has anyone been down this road and have experience to share?
Link Building | | jmueller0823
What should I expect, worst case? Is there a way to mitigate? Thanks much.
Jim0 -
Anyone used this service before? - Organic Content Distribution
I was pitched today by a "content syndication network" that claims to be able to syndicate across 200 "local news" sites along with syndicate the content to the editors and writers social sites, along with the publisher social sites for a flat fee. Just like a MarketWire.com service but NOT for press releases. For articles. The company offering this is www.befirstinc.com. Need to vett them out and make sure this is not a FTC nor Google Quality Guidelines violation for SEO purposes.
Link Building | | Aviatech0 -
How to add extension to my site on the organic result ?
Hello, i am trying to add extensions to my site on the organic result. i just wandering if it can be done from the google web master tool or i need to contact my web developer? leKJK0z
Link Building | | steve2150 -
How Many Backlinks Per Day
I am starting to do some manual back-linking for a medium competition word with high traffic. I plan to start back linking with like niche blogs with non spam comments, like niche directories, like niche forums, and guest blogging. My domain is over 3 years old and ranks for multiple keywords, but I'm going to concentrate specifically on this keyword, but need to know how many links to back-link a day. Again none of these will be spam, but will be of real quality. I was thinking 10-20 a day, but unsure.
Link Building | | treeoflife0 -
Are link exchanges bad for SEO these days? Also, is adding my site to free yet relevent directory sites a bad idea?
I operate a computer services company in Eugene, Oregon called "Eugene Computer Geeks". We do a lot of web design, and need incoming links to my site very badly. Lately I've been asking clients if they would link to me, but they almost always ask for a link in return. If we exchange links, does Google penalize my site? Would the incoming link be better for SEO if I'm not linking back to the other site? ALSO Is it possible that manually submitting my site to free, yet relevant web directories would hurt my rankings? It's not a big deal to me if it doesn't help my rankings, as I see a benefit to having my site listed, but wanted to make sure there wasn't a chance that it would hurt my rankings. As far as I know all the directories are free from SPAM, porn, warez, or anything like that. Thanks!
Link Building | | eugenecomputergeeks0