Role of Home Page Text
-
My company operates a commercial real estate web site in New York City. We are competing against brands that can spend hundreds of thousands of dollars per year on marketing and SEO. I am an independent without employees.
I am trying to replace generic home page text (my web site is ww.nyc-officespace-leader.com) with more engaging language that will differentiate the site.
In terms of SEO best practices, what constraints exist on home page text? Must it discuss the brand in a general way? Must it specifically describe the interior pages of a site?
For new home page text, I wanted to take a practical approach and provide visitors with a checklist that would be useful for their search. The check list would be in the form 500-800 words or very practical advice, specific items they should be aware of before commencing a real estate search. No other site is taking this approach and it could save tenants time and grief. I am attaching a very rough mock up of the new text (forgive the grammar, really needs to be edited!).
Is there any thing wrong with this approach? I may have stumbled on a good idea, however maybe nobody has taken this route because it is inappropriate for a home page.
I would very much appreciate any comments or guidance anyone may have.
Best, Alan Rosinsky
-
Hi Alan, you've received some excellent responses. Did any of them help answer your questions? We'd love to hear from you!
Christy
-
Blueprint shared a lot of excellent resources. I'll add one other - http://moz.com/blog/what-should-i-put-on-the-homepage-whiteboard-friday - a Whiteboard Friday post published in January of this year.
-
To be honest I have a good idea about real estate from the marketing point of view as I have worked as an in-house digital marketing consultant for a big real estate firm and the only thing that matter to them when it comes to home page content is how they are solving their real world problem of the targeted audience.
If you think that your new content is helping your target audience in anyway and they probably will share it and recommend to others within their circles. As far as SEO is concern, yes you need to target few keywords in the home page and your content should do justice to it as well but what matters to be the most is a content that help targeted audience in anyway because, if you will find it useful they will not only convert themselves but also help others do the same.
Hope that helps!
-
HI Alan,
I like the idea of solving people's problems.
Instead of spouting off about how wonderful you compared to everyone else same industry.One of the best things available on the web content creation and how to do it right is here.
http://contentmarketinginstitute.com/2011/06/home-page/https://www.distilled.net/content-guide/
If can make some suggestions the Hemingway app is a fantastic way to get visitors to read what you've written.
I also recommend using
It is a fantastic to tell you. Using proper grammar as well as telling you are somehow plagiarizing somebody
Everything else you can send it to be proof read by experts who will correct any mistakes made. This takes less than 24 hours is inexpensive.
Check out http://contently.com/strategist/
&http://www.copyblogger.com/good-copywriting/
https://blog.kissmetrics.com/75-copywriting-resources/
http://tools.quicksprout.com/analyze/www.nyc-officespace-leader.com#!/
I think anything that put together thinking of you customers problems and the best method of solving them.
The Homepage can show people that you want to solve their issues right away.
Link to your blog.
Show updates made too your blog on your Homepage.Thomas
PS I have taken the liberty of posting your photograph below ( Imgur is requiring you add the file type .PNG .JPEG .GIF etc. In order for it to show up) http://i.imgur.com/0d76Iv2.png
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
500 and 508 pages?
Hi we just did a massive deepcrawl (using the tool deepcrawl.co.uk/) on the site: http://tinyurl.com/nu6ww4z http://i.imgur.com/vGmCdHK.jpg Which reported a lot of URLs as either 508 and 500 errors. For the URLs as reported as either 508 or 500 after the deep crawl crawl finished we put them directly into screaming frog and they all came back with status code 200. Could it be because Deep Crawl hammered the site and the server couldn't handle the load or something? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
301 Redirect / Canonical loop on home page?
Hi there, My client just launched a new site and the CMS requires that the home page goes to a subfolder - clientsite.com/store. Currently there is a redirect in place such that clientsite.com -> clientsite.com/store. However, I want clientsite.com to be the canonical version of the URL. What should I do in this case, given that there is now a loop between the redirected page and the canonical page?
Intermediate & Advanced SEO | | FPD_NYC0 -
Why does our business directions page rank above business profile page
Hi All, We are having an issue at the moment where our business direction page is ranking above the main business profile page. Our website is zodio.com, similar to Yelp but for South East Asia. An example of each page is below: Business Profile Page - http://www.zodio.com/business/detail/126037914/chowking Business Directions - http://www.zodio.com/business/direction/126037914 On many of our long tail searches for particular businesses, the business directions rank above the business details. Does anyone have any idea of why this would happen? I have researched Yelp and they do not have this issue. A few search examples in Google are as follows (one is in Thai): agonos dental clinic เวิลด์ชาร์มมิ่ง kawanku elektrik I have been rattling my brain and search for answers but cannot find anything. The communities help would be much appreciated. Many Thanks, Neil W
Intermediate & Advanced SEO | | zodiothailand0 -
2 pages lost page rank and not showing any backlinks in google
Hi we have a business/service related website, 2 of our main pages lost their page rank from 3 to 0 and are not showing any backlinks in google. What could be the possible reason. Please guide me.
Intermediate & Advanced SEO | | Tech_Ahead0 -
Linking to local pages on main page - keyword self-cannibalization issue?
Hi guys, Our website has this landing page: www.example.com/service1/ Is this considered keyword self-cannibalization if on the above page we link to local pages such as: www.example.com/service1-in-chicago/ www.example.com/service1-in-newyork/ www.example.com/service1-in-texas/ Many thanks David
Intermediate & Advanced SEO | | sssrpm0 -
Canonical issue with my Home Page
Hi, My site has several canonical issues that should be fixed. http://www.crosscountryallied.com For my Home Page, more links are pointing at www.crosscountryallied.com/ (887) than http:// http://www.crosscountryallied.com/ctAlliedWebSite (27). It is recommended that I implement a 301 redirect to recapture a significant amount of link value. The following lists show the most common canonicalization errors that can be produced when using default settings on my web server: Microsoft Internet Information Services 6 (IIS): http://www.crosscountryallied.com/ http://www.crosscountryallied.com/default.jsp (or .jsp depending on the version) http://crosscountryallied.com/ http://crosscountryallied.com/default.jsp or any combination with different capitalization. Each of these URLs spreads out the value of backlinks to our homepage. Should I just redirect them to: http://www.crosscountryallied.com and add a canonical tag?
Intermediate & Advanced SEO | | Melia0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0 -
Duplicate page content
Hi. I am getting error of having duplicate content on my website and pages its showing there are: www.mysitename.com www.mysitename.com/index.html As my best knowledge it only one page, I know this can be solved with some conical tag used in header, but do not know how. Can anyone please tell me about that code or any other way to get this solved. Thanks
Intermediate & Advanced SEO | | onlinetraffic0