Traffic drops considerable at midnight

[Taiger]

Hi can any one tell me why traffic drops at the same time each day, at around midnight until 8.30 am website traffic drops off. We target the UK and the USA, we have geo target set for the UK in webmaster.

Thanks for your help

[Taiger]

Thanks LindaLV, not sure what to do now, it's all gone rather confusing..

[Linda-Vassily]

I don't use geotagging myself so I cannot speak from experience, but I would imagine that if you are telling Google that your users are UK users, Google would be less likely to serve your pages when UK users are expected to be asleep.

[Taiger]

Hi LindaLV, The site used to get a lot of traffic from the USA during the (UK night time). So I was wondering if geotaging the site for the UK is not a good idea? What do you think

[Linda-Vassily]

No, you do not need to delete paused ppc campaigns. I believe Kevin is referring to the practice of setting active ppc campaigns to not run during certain hours that are less likely to convert. The campaign is still active, it is just automatically paused at certain times.

Why do you think it is odd that traffic would drop off from late night to early morning? I think that is a fairly typical pattern...

[Taiger]

Hi guys and thanks for getting back to me.

We are based in the UK.

We do have some paused ppc campaigns which we used to run from 9 am till midnight.

Could this really be a factor and if so is it best to delete old ppc campaigns.

Tai

[KevinBudzynski]

Could be for a number of reasons (type of site, ppc expense pauses and etc.). If you are located in the states, 8:30 am est is typically the start of the day and midnight is the end of the day --on the west coast.

[adamxj2]

Which time zone is the midnight-8:30am traffic drop?