Will Removing My Keyword from Breadcrumb Title to Simplify UI Hurt Page SEO?
-
Working on the UI of a new site and I would like to simplify the breadcrumbs so they do not take up as much space. They will still communicate the same message to user. See example below:
- Before: Home > Widget Dealers > Tennessee > Nashville
- After: Home > Dealers > Tennessee > Nashville
The page title and/or menu item would still be "Widget Dealers". So my question is, if I remove the keyword "Widget" only from the breadcrumb could that hurt me in any way?
-
That helps a lot. Thank you!
-
Hi,
I dont think so. The most important thing is the canonical, if your canonical matches your keyword you do not have nothing to worry about. The breadcrumbs are useful for navigation but if you are using them for seo purposes, you must know that they do not need to match your exact keyword. Google is more semantic than ever.
Hope it helps.
-
The breadcrumbs take up a lot of space when site responsively sizes down for smaller devices. I do not want to hide them, so what hoping i could just simplify them down a bit.
-
if it truly is only in the breadcrumbs trail then I don't think it would hurt your rankings. But nevertheless if this really are your breadcrumbs then I think you could keep it this way. Why would you remove it?
regards
Jarno
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
3 word brand name + SEO. Will I be losing out on organic searches with spaces?
Hello, Starting a new website and the company name has three words. We've made the decision for the brand guide that we will not have spaces when the name is included in copy. Are we going to have difficulties ranking for both instances? Thanks
White Hat / Black Hat SEO | | jessicarechkemmer0 -
Is toggle Good For seo
Hi there, I have Client Who dont want to show his content to publicly, So team decided to use toggle, So Google can also See Content, But i want bu sure. Does Google will really cache that Content?? Does it down my website Ranking?? Please any one can Help, I need urgent basis Thnx in advance Falguni
White Hat / Black Hat SEO | | iepl20010 -
Canonical tags being direct to "page=all" pages for an Ecommerce website
I find it alarming that my client has canonical tags pointing to "page=all" product gallery pages. Some of these product gallery pages have over 100 products and I think this could effect load time, especially for mobile. I would like to get some insight from the community on this, thanks!
White Hat / Black Hat SEO | | JMSCC0 -
One page sites
HI Guys, I need help with a one page site What is the best method to getting the lower pages indexed? Linking back to the site(Deeplinking) is looking impossible. Will this hurt my SEO? Are there any other tips on one page websites that you can recommend?
White Hat / Black Hat SEO | | Johnny_AppleSeed0 -
Doorway v Landing Pages - Whats the difference?
I suppose I have not much further information to add apart from ask apart from what is the difference? Both are highly optimized pages but that's where my knowledge ends!
White Hat / Black Hat SEO | | loudawg0 -
From keyword rankings to ......... what KPI?
Hi Folks, I have a customer whos keyword rankings for Google have fluctuated rather widly over the past two months which has caused some consternation on their part dispite our reassurance. This is caused in large part due to their lack of understanding of SEO, little effort on their part in implementing changes for SEO and what I belive to be unrealistic expectations (having done no SEO work on their site wanting to see first page ranking for competitive keywords like 'heart attack' within 4-8 weeks). At the moment we are using just keyword rankings as a KPI and I wish to reframe them by using additional or alternative KPIs so that as rankings fluctuate with future Google seach algorithm tweaks and changes that the customer isn't solely focused on them. I am still in the process of formulating this list but so far I have decided to include the KPIs listed below. Month-on-Month / Quarter-On-Quarter Organic search traffic volume (should be rising) Top landing pages excluding branding keywords and homepage (should corelate to content created to target specific keywords) Number of landing pages on the client site that rank List of landing pages and bounce rates (are the 'gateway pages' holding visitors due to meeting their search requirements?) Average number of keywords per landing page (possibly integrated with the landig page reports above as a dimension to demonstrate correlation of # of keywords to landing pages) Some visibility on top keyword search terms (provided from Adwords where possible and GWT also) Top organic keywords (from adwords and GWT) Conversions from organic search (will vary from client to client for their own needs but will primarily be implemented using Google Tag Manager event tracking for things like enquiry forms etc) Referral traffic Delta/Ranking trends over large set of datapoints (will depend on how often you poll/track rankings but for example if you track rankings weekly then assess the trend of the rankings over 3-6months to smooth out the fluctuations) Your thoughts and feedback on this would be greatly appreciated. Regards, Dave
White Hat / Black Hat SEO | | icanseeu1 -
Does Backlinks from User Profile Page Still Matter
Though, lot of algorithmic changes, updates have happened. However, backlinks from quality source or trusted sites has hardly lost its importance and thats why Open SIte Explorer or Majestic seo is still there to find quality of backlinks, trust factor and authority factor of the backlinks. I need to know does having backlink (dofollow) from Profile Page - still matters and if yes - will a do follow backlink from Moz Profile Page or any authority site or forum page, having dofollow link from user profile page - does it still count as a mark to authority of your site.
White Hat / Black Hat SEO | | Modi0 -
Press Release SEO. More than 90 press released in prweb. How good for seo
One of a competition sites known to us has published 90 press releases of all upcoming car models with PRWEB, PR7, DA 97 in last 4 months. All with different anchor based keywords and links. The page authority too is very high in some of them around 70 Though they might have had spent a sum, does this really influence from SEO perspective. If yes, can 10 press releases with PR Newswire which has PR8 and DA as 95 can be good if we consider doing this with all unique anchor text & links
White Hat / Black Hat SEO | | Modi0