News Archive within a site - Detrimental?
-
I have a clients site, which we publish fresh news content daily and have done for some time. this has built up a huge archive of news over the past few years. All the news resides in a /news sub folder. The most interesting news articles are syndicated through facebook and twitter.
Note: All the news is original content.
The archive is based around a chronological filing system so /news/2010/December would retrieve news articles published in December 2010.
My first question is this, in the Post Panda seo world, since the news in the archives receives little to no traffic, will these be classed as low quality pages, even though they are generally informative and timely news articles?
My Second Question, It's my understanding that a site can be penalised for harbouring low quality pages, thus would I be better to do away with my news archive of around 600+ articles and impose a rule that news is removed from the site after a set period (say 6 -12 months)?
-
Thats why I ask on SEOmoz, a sensible answer with sensible advice that can be easily put into action.
This had crossed my mind, however I've been staring at the woods so long, I couldn't see the trees!
Thanks EGOL.
-
We have a blog that publishes about six to ten short posts per day, each linking to an external URL that has great content. Most of the content that we link to is newsy rather than evergreen.
Over time that content gets stale, the number of search queries drops and some of the links go dead. This content loses its value over time.
Once each year we do a major purge of old posts, deleting a couple thousand at a time.
Before this purge is done we look at analytics to determine if any of the posts are pulling traffic from search. When we find posts pulling lots of traffic we will create a new page of substantive content about that subject or identify an existing page that is relevant. The posts are then 301 redirected to those pages. All remaining posts are redirected to the homepage of the blog.
We have been doing this for a few years and it makes even more sense now that google seems to dislike pages with short content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google News and Discover down by a lot
Hi,
Technical SEO | | SolenneGINX
Could you help me understand why my website's Google News and Discover Performance dropped suddenly and drastically all of a sudden in November? numbers seem to pick up a little bit again but nowhere close what we used to see before then0 -
Site not getting indexed by googlebot.
The following question is in regards to http://footeschool.org/. This site is not getting indexed with google(googlebot) This only happens when the user agent is set googlebot. This is a recent issue. We are using DNN as CMS. Are there any suggestion to help resolve this issue?
Technical SEO | | bcmull0 -
Making a site mobile friendly
Hey Mozzers, Im having a go at making our site mobile friendly without enlisting the help of developers and incorporating additional costs. I am ok with most of it as its just CSS work bar the odd occasion when i need to reposition some elements within the code. However, i have found myself wanting to use display:none {} on many elements that are just not practical on a mobile site. Some pages may have to hide substantial content. Would this be considered an issue or will google just see it as me hiding impractical elements for a different sized screen. I have googled this question for the past hour and there is a whole bunch of conflicting advice. As always, Many thanks
Technical SEO | | ATP0 -
Will unused/dead pages within my site that is non-linked hurt my seo?
For example my website has mysite.com/randomunusedpage.html No links go into that page from the website but it is published (came with the WP theme). Will that hurt my SEO and should I delete the page or is it harmless? Thanks
Technical SEO | | Marvellous0 -
Duplicate Content within Site
I'm very new here... been reading a lot about Panda and duplicate content. I have a main website and a mobile site (same domain - m.domain.com). I've copied the same text over to those other web pages. Is that okay? Or is that considered duplicate content?
Technical SEO | | CalicoKitty20000 -
Poor Site Performance
Hello, A couple of months ago, this site was dropped from google due to a noindex, nofollow tag thewealthymind(dot)com It's back up, but performing poorly. Take for example the term "The 4 step belief change" in the home page title tag. This site is the #1 authority on that and yet it ranks 3rd below weaker pages. There's 180 404 errors in GWT, many from past versions of pages of the site but also including thewealthymind(dot)com/index.html and thewealthymind(dot)com/index.htm even though there is a rel=cononical tag on the home page. What's the process of getting this site back to health?
Technical SEO | | BobGW0 -
Multiple Domains for One Site
We are building a site for a new miniature golf course. They have a long name, which they don't want me to mention, but it's equivalent to a name like Golden State Golf and Putt. They also have a restaurant with its own name and brand that will be a part of the mini golf course and its website, much how Hotel websites have their restaurants on their sites. Before becoming our client they purchased golfandputt.com and want to go with this domain for simplicity sake. In addition to this domain name they purchased 7 others that contain the bussiness' full name in some way, such as: goldenstategolfandputt.com goldenstategolfandputt.net, goldenstategolf-guitar.com etc., As well as: 3 variations of the golfandputt.com domain 3 variations of the restaurants name They wish to have all of these redirect to the main website or the restaurant page to "help with SEO," as they told me. From what I have researched on SEOmoz it seems better to simply optimize the website for Golden State Golf and Putt and the restaurant page for the restaurant's name. Additionally, I'm worried that redirecting the domains to the site will actually hurt them in rankings. If someone can shed some light on what the best practices for this sort of situation are I'd be much appreciative. Apologies in advance for the lengthy explanation but its a bit of a unique situation.
Technical SEO | | TVI0 -
Recently revamped site structure - now not even ranking for brand name, but lots of content - what happened? (Yup, the site has been crawled a few times since) Any ideas? Did I make a classic mistake? Any advise appreciated :)
I've completely disappeared off Google - what happened? Even my brand name keyword does not bring up my website - I feel lost, confused and baffled on what my next steps should be. ANY advice would be welcome, since there's no going back to the way the site was set up.
Technical SEO | | JeanieWalker0