Google Analytics Offline Conversions
-
Hi All,
I've been searching the net for this for a while now and haven't found any suitable solutions.
I'm looking at a way of importing conversions into Analytics. For a business I work with there is currently a split between
-
Contact Form Submissions (we can track)
-
Mobile Website Calls (we can track)
-
Offline Calls (visit the website via AdWords and pickup the phone)
We currently record all call data so we can see just how many calls we are getting from the campaign, and we take notes on keywords and time of call. So manually we can figure out the conversion rate.
I was wondering if there was a way to mark certain visits as conversions manually? I'm pretty sure there isn't, but figured this would be the best place to ask!
Thanks in advance!
-
-
IfByPhone actually owns Mongoose Metrics now. I manage a fairly large amount of AdWords campaigns. I truly believe that the free conversion tool that AdWords provides outranks any other service for the simple fact that there is no cost and you get the same amount of information. I wish there was a better way to tie revenue to keywords.
-
Hi Monica,
Agreed there are no perfect tracking options out there. With CallRail, it automatically pushes an event to Google Analytics and can automatically push conversions based on simple logic. However, it does lack true revenue tracking. That being said, the list of events that CallRail pushes is very easy to map back to the revenue. I have personally implemented CallRail, IfByPhone, and Mongoose Metrics for 20+ clients and agree that none are perfect though.
Mongoose Metrics does have a cool way for an agent to log the revenue at the end of the call and likelihood that the lead will close or if they already have. However, it is still not automatic and depends on the agent remembering/entering accurate information.
A newcomer to the game that I have heard great things about is LogMyCalls. It does automatically analyze a conversation and provide very valuable summaries. It is great for training from what I have heard. However, since I have not personally used it, I did not want to recommend it just yet.
-
David, I still believe that is only half of the equation. Actually tracking the conversions back to the campaigns to include the revenue is not possible just by using the dynamic numbers. Google Conversion Tracking uses the dynamic numbers as well. There are a host of call tracking softwares out there, my favorite being IfByPhone. They all lack the ability to accurately track the revenue back to the call. Most are only approximations.
-
In order to close the gap and move closer to the Holy Grail of complete tracking, you are going to need a dynamic number insertion call tracking solution. The way this works is a small piece of code (javascript) similar to a Google Analytics code snippet is installed on your site. This allows the call tracking software to determine the source of the visit (i.e. Facebook, Google Organic, AdWords, etc.) and dynamically swap the number the viewer sees. For example, if your usual number is 800-456-7890, the software "knows" that the end-user originated from AdWords, cookies the user as an AdWords visitor, and serves a new number (i.e. 800-123-4567) that forwards to the 800-456-7890 number. When the number forwards, it will create a virtual website visit that is tracked in Google Analytics. Even if the visitor comes back later on, it will use the cookie placed to serve them the same dynamic number.
My company uses a solution named CallRail. It is as easy to set up as Google Analytics and then the account setup takes between 15-60 minutes depending on how in-depth you want to go with numbers and settings. VERY easy to use. I implemented this for many clients when I was a consultant and have been a happy customer for some time.
-
I really wish there was a way to record phone revenue from AdWords. I am using their goal conversions to track phone calls as well. I have 127 campaigns and over 5000 products so manually calculating the revenue is impossible. I spoke with a company a few months ago called Invoca, they monitor calls and manually record conversions for you. So, if someone calls from AdWords, they can screen the call and record the revenue for you. That is the only thing I have come close to as far as being able to tie conversions to AdWords.
-
Unless you have a way of marrying the conversion to a specific visit, then now. If you do have specific information (like dynamically generated phone numbers) you can use the Data import feature.
https://developers.google.com/analytics/devguides/config/mgmt/v3/mgmtDataImport
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Approximate costs of keywords in Google AdWords
Just wondering if anyone has any suggestions about how to go about getting some approximate costs for keywords through Google Adwords to assist my SEO efforts. I don't want to open an AdWords account, just looking for costs. If the pricing is too high then the opened account was a waste of time. So if anyone has any resources to find out this information, that would be great! Thanks in advance!
Paid Search Marketing | | MainstreamMktg0 -
Google AdWords Class Action Settlement?
Has anyone received and responded to a notice of class action settlement from Google Adwords? The sender (and the website it directs to) is adwordsclassaction.com. I see that there was such a thing, I am just not sure whether that domain is the official one to respond to?
Paid Search Marketing | | Linda-Vassily0 -
Will google consider it as one click for adwords?
Hi All, Many times I want to check actual page of competitors they are targeting in google adwords. Like when I search for any keywords and my competitors page comes on top ads in google, then I copy url from search result and paste in any other browser will it be consider as click and google will charge to my competitor? Example url - https://www.googleadservices.com/pagead/aclk?------------------------------------------------------------------------&adurl= Thanks!
Paid Search Marketing | | pragnesh96390 -
I've 'lost' my Google Referral Traffic
We recently re-launched our website on a new platform, PrestaShop. Up until that launch,our website, based on the DNN platform, received several thousand clicks per month from what Google Analytics classified as 'Google/referral', and several thousand more clicks collectively from international Google/referrals, i.e. Canada, Germany, UK and France. When the re-launched site went live, these clicks all went to zero on Google Analytics. My question is: Did we actually lose this Referral traffic through an improper setting on our new platform, or is this Referral simply being re-categorized in some other Source category like Organic Search?
Paid Search Marketing | | bmayer091 -
Google Analytics and WorldPay - Tracking Sales/Conversions
Hi there, I recently remember reading somewhere that tracking code could be used to monitor sales/conversions of eCommerce payments that went through WorldPay. I've been looking around the web for news stories, forums, discussions, but all seem to be from 2007 - 2011; was just wondering if anyone knew any up-to-date info they could point me towards? Thanks
Paid Search Marketing | | bricktech0 -
How do I print off Google Adwords Certification certificate through Google Partners?
Hey everyone, How do I print off Google Adwords Certification certificate through Google Partners?
Paid Search Marketing | | jhinchcliffe1 -
Paid Search Visits Not Showing Up in Google Analytics
Hey all, Just took over SEM for my company, and noticed a bit of a problem with GA. Whereas Adwords has registered 141 clicks on paid campaigns that go to the site, GA has tracked only 5 vists in that time. Two things of note: The GA account was not linked to the Adwords account until today, and also, auto-tagging was not turned on. I understand these two things are important to having proper GA tracking, but I just want to make sure that there aren't any other things I should check right now to make sure I start to see tracked paid visits again. Is there anything else I should try? Cheers.
Paid Search Marketing | | danny.wood0 -
Variations of keywords in Google Adwords
Hello. Is it worth running ads for both of the following keywords in Google Adwords (phrase match for both)? 1. "keyword one" 2. "keyword one nyc" If I don't run the second keyword, my ad will still be triggered by a search for "keyword one nyc." So is there a benefit to running both? By the way, the Google Adwords campaign is limited in geography to the NYC metropolitan area. Thank you!
Paid Search Marketing | | nyc-seo0