Breadcrumb Trail for SEO?
-
Due to the fact that we aren't in the #1 position, (dropped from #5 to page 2 - You have to love Devs and IT), our heads have hired a SEO Audit/Consultant company to review everything we are doing.
I would like to post some of the things they are telling us to do, in which I don't 100% agree with and would like some other professional feedback. Especially since their site isn't marketed very well.
http://www.trupanionpetinsurance.com Disclaimer: (this site was a complete nightmare when I started a year and a half ago. Yes, there are many issues that still need to be addressed.)
Breadcrumb Trail
They have asked us to implement a Breadcrumb trail on every page, where the final page is the only H1 Tag.
- Are breadcrumb trials important for SEO? (I know they are helpful for Users, but SEO)
- Are they important for Search Engines to track back for structure.
- Any thoughts about them?
Similar question asked in February : http://www.seomoz.org/q/how-important-are-breadcrumbs
-
We have bread crumbs on our main site and as Dejan describes.... "Another neat thing is in the SERPs when you get little: Top Level > Main Category > Sub Category type links under your snippet. " .... lots of these extra links appear in our SERPs.
Also, just yesterday we started adding breadcrumbs to our second most important site. This is part of a redesign for a site that was built a long time ago. It is a medium-size handbuilt site and adding the breadcrumbs is going to be a little costly.
We believe that breadcrumbs are very important for visitors, they help communicate the structure of your site to google and are important for making the navigation structure links appear in the Google SERPs.
-
and sorry for the duplicate reply..
-
Breadcrumbs are a great way to create "Virtual" content hubs, and establish yourself as an authority on a topic or theme.
-
Thank you both for the feedback.
-
I am not aware of any direct SEO advantages to using breadcrumbs. More specifically, I have not seen any indication that breadcrumbs are considered as part of Google's algorithm.
The only Matt Cutts video I have seen on the topic is 18 months old, and he just shared "users like them". We all know that Google is chasing the best user experience, so from a purely SEO standpoint I would suggest it should be on your "want to have" list.
From a user experience, breadcrumbs are well liked. From a SERP standpoint, Google can read the HTML5 microdata embedded in a well-designed breadcrumb and then display the breadcrumb. This information could help users gain confidence in the result. The breadcrumbs do work as active links to the various categories on your site. In reality, most Google users are presently not aware of this information but that knowledge will clearly grow in time.
-
Did you read Dejan's response on that page and notice how he referenced google videos and see how his response was marked as "good answer" and also as "staff endorsed"?
I think that you should get to work on your breadcrumbs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am looking for an SEO strategy
I am looking for an SEO strategy, a step by step procedure to follow to rank my website https://infinitelabz.com . Can somebody help?
Intermediate & Advanced SEO | | KHsdhkfn0 -
SEO Friendly Facets
Hi I'm still stuck on the subject if SEO friendly facets. Firstly, is it worth investing time in over things like SEO campaigns/content marketing as I'm the only one working on SEO and trying to prioritise all tasks 🙂 Can I set up facets so they are SEO friendly - should they simply be blocked? my concern is wasting crawl budget and duplicate pages. Here's an example of a page on the site - https://www.key.co.uk/en/key/lift-tables Here's an example of a facet URL - https://www.key.co.uk/en/key/lift-tables#facet:-1002779711011711697110,-700000000000001001651484832107103,-700000000000001057452564832109109&productBeginIndex:0&orderBy:5&pageView:list& What would be the best course of action to take to make them SEO friendly? Tips would be appreciated 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Pagination, Javascript & SEO
Hi I need some help identifying whether we need to rethink the way we paginated product pages, On this page http://www.key.co.uk/en/key/workbenches when clicking page 1,2, etc - we have javascript to sort the results, the URL displayed and the URL linked to are different. e.g. The URL for these paginated pages is for example: page2 http://www.key.co.uk/en/key/workbenches#productBeginIndex:30&orderBy:5&pageView:list& Then the arrows either side of pagination, link to the paginated landing page e.g. http://www.key.co.uk/en/key/workbenches?page=3 - this is where the rel/prev details are - done for Google However - when clicking on this arrow, the URL loaded is different again - http://www.key.co.uk/en/key/workbenches#productBeginIndex:60&orderBy:5&pageView:list& & doesn't take you http://www.key.co.uk/en/key/workbenches?page=3 I did not set this up, but I am concerned that the URL http://www.key.co.uk/en/key/workbenches?page=3 never actually loads, but it's linked to Google can crawl it. Is this a problem? I am looking to implement a view all option. Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Where Does Blogging Fit Into SEO
I read an article yesterday that said blogging comes under the heading of social media, which is at the top of the so called SEO pyramid. I have taken this to mean less time should be spent in social media compared to other areas of SEO. Yet content creation was at the bottom of the pyramid (more time allocation here). Isn't blogging part of content creation? I would have thought there is a limit to what can be done for service/product & landing pages. Whereas blogs are a great way to produce more unique content for a website. Any clarification would be appreciated. Thanks - Christina
Intermediate & Advanced SEO | | ChristinaRadisic0 -
Is this link SEO-Friendly?
Hi Mozzers, Was wondering if someone could tell me if this link is SEO-friendly? class = "sl">name="sc" type="checkbox" value="1449"><a <span="">href</a> <a <span="">="</a>http://www.example.com/" onclick = "Javascript: return dosc(2);">src="imsd/coff.gif" id="cbsc2"/>Keyword It has some Javascript that makes the link work like a filter. Cheers, Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
Google Adsense Good for SEO?
Is there any merit to the statement that Google will give some SEO value to sites that display Adsense? Or is there absolutely no SEO value for or against a site that displays Adsense Ads? Clearly, it would benefit Google's finance to give at least a small boost to sites that display Adsense, but do they do it? My guess is no, but I'm wondering ...
Intermediate & Advanced SEO | | applesofgold0 -
SEO Reco?
We're looking for a recommendation for a very good SEO agency that has experience with link building (white hat only). Any suggestions?
Intermediate & Advanced SEO | | BruceMillard0