Description on Google+ & ALL Citations the same or?
-
Does it matter if the description is different on Google local and all the citation websites? Some websites allow a lot of description, some don't.
So my question is it only the company name+address that needs to be the same across the board or the description has to be the same too?
-
I would spend more time on custom descriptions for the ones that you have reviews on. The goal would be to have as many citations with gold stars as possible rank high for your brand name on Google. That way when customers search for you, they are blasted with nothing but gold stars.
This brand name is a good example: ME Contracting
-
Dont worry about the descriptions. It's just for additional info. I would prefer to have unique descriptions to maximize my visibility and relevance in Google's POV.
-
Yes I agree with everyone above. There are pros and cons both ways. We've had this discussion many time at other venues and the general consensus, even from top citation pros is that it does not matter too much either way.
As Range and Monica said, keeping NAP consistent is the most important thing.
-
Really it is only the name, address and phone number that needs to be consistent. The description should be tailored to the potential audience of that directory.
-
Doesn't have to be identical across all local citations. NAP and categories are more important. It's okay if they are similar but you should really tailor each description to the audiences that are engaging on each platform.
Hope that answers your Q!
-
Descriptions don't really count when it comes to unifying your brand across different platforms/sites in the sense about which you're asking, but I would still try to keep your descriptions similar. If nothing else, it clarifies to users that your page on abc.com is the same business/etc as your page on xyz.com.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Radius Size around GMB location for google local search
We are a digital marketing agency Our clients are (virtually all) retail automotive dealerships. We compete in various market places coast to coast (USA). Since Google puts retail automotive dealerships under Local SEO umbrella, is it known ( published ) how large is the radius around my client's Google My Business rooftop's address? How wide is their search 'reach' according to Google? Asked another way, in a triangular, three SEO geo area, with one city being at the epicenter of the population dispersion, and my client, versus my client's competitors being different distances from where the majority of the population emanates from, all other SERP factors being equal (assumption) between the two competitors, how far is each clients REACH from a Local Search standpoint. Is this known? Published by Google. ONE example: https://www.google.com/maps/dir/BMW+of+South+Albany,+U.S.+9W,+Glenmont,+NY/42.7662693,-73.8138088/@42.6727121,-73.7993527,12z/data=!4m9!4m8!1m5!1m1!1s0x89dde0fe8829c405:0xd915fb9b3b60bf33!2m2!1d-73.7973301!2d42.589211!1m0!3e0
Local Listings | | GaryT_SEO1 -
How to add details to Google Local Listings
Hello, A website I am working on made it to Google's Local Pack. However, it does not have the website, hours, or location info. What is the best way to add it? I added an image link for context. http://imgur.com/rT3lQ4K Thanks!!
Local Listings | | HectorCortes0 -
Is there a purpose to the "google my business" description?
Hi there Can someone tell me if the description serves a purpose in the google my business profile since:
Local Listings | | coolhandluc
a) It is not displayed anywhere as far as i have seen (maps, 3 pack local results, knowledge graph, organic results)
b) It is no longer considered as a ranking factor since it was abused so much Thanks0 -
Do Citation Count As Backlinks / Referring Domains
I listed clients listed on about 200+ local citation sites and was NAP complaint. However, when I run a backlink checker using MOZ, SEMRUSH, etc it only show 8 -12 and none of them are the citations. Anyone have any pointers?
Local Listings | | InfinityTechnologySolutions0 -
Google Map Disappeared
We had a client call and report that the information in the right-hand map of the SERp for their company name was presenting inaccurate information. I immediately reported the issue through Google and two days later it was fixed and the information was appearing correctly! The following week, we created a Google My Business page for the same client to help boost their presence. Now, when typing in the same general query as we did for the previous-mentioned work, the map is not showing up at all! The map does appear when I type the company name with city and state, but not only the company name as before. The listing has been verified with the Google postcard code, etc. Any insight or work arounds on this would be immensely appreciated!!
Local Listings | | BehrDesign0 -
Google Maps redirect notice on track-able URL's (how do I track maps visits in analytics?)
We've been using trackable URL's to track Google My Business visits in analytics for years.
Local Listings | | RedNovaLabs91
Example: ?utm_source=GoogleLocal&utm_medium=example&utm_campaign=example In the past month I've noticed Google showing a redirect notice on any listing with a trackable URL. It happened for a day or so a few weeks ago - and then it's been a more permanent situation since this past week. Redirect Notice
The previous page is sending you to: www.example.com
If you do not want to visit that page, you can return to the previous page. I'm fine with removing the trackable URL's - however - I'm not sure how to track maps visits via analytics without using them. I can't find any updated information on options. The last post on moz was in 2011 (http://moz.com/blog/tracking-traffic-from-google-places-in-google-analytics). The alternate tactics in that post no longer work. So my question is:
- How do I track Google Maps (My Business) visits through analytics without using tracking URLs?1 -
Does embedding Google map help local SEO?
Hi I am curious if adding a embedded Google map to a footer helps for Local seo? Thank you
Local Listings | | Berner1 -
Google Places for Business Image URL Suggestions
Hi All, Currently am grandfathered on the old Bulk Upload version of Google Places for Business. I am being told that the ability to upload images using their upload tool will not be available any longer. Therefore, I am being forced to house the images for each of my 900+ locations on an outside server and then reference the web url location for each image for each location. I can handle creating the spreadsheet for this, but my question is, does anyone know of a good place to store images in folders that will create clean urls? Example, I have location 1. I have a folder on my hard drive called location 1 that has 10 unique image .jpg files in that folder. I want to be able to upload that folder to an image host/server and have the url come out something like, www.example.com/pics/location1/image1.jpg I have tried multiple online storage options so far, such as dropbox, shutterfly, and some one offs, but have not found anything that can do what I need. I don't have the ability to buy a new hosting account with FTP to create my own image storage library, so must be a free solution. Greatly appreciate any help anyone can offer
Local Listings | | dsinger0