Marketing URLs - best practices
-
Hi,
We do have a consistent url structure like
http://www.company.com/productname-london
http://www.company.com/productname-auckland
etc.Now marketing wants to include each URL in our yearly printed catalogue.
Out of marketing reasons (I agree with that), they think the URLs are too long and should be for example:http://www.company/london
http://www.company/auckland
etc.Our brochure is very important for direct customers and we have a target group that actively uses the internet and social media and therefore will pick up these links.
Even if we do correct redirects in the background - couldn't we have the problem
that we have a double set of urls?What do you think about that?
-
Will do that, thanks
-
Thank you, Julich
-
The only thing after redirect (301) is that you should tell Google which URL is relevant for it to crawl and rank. Eg, for marketing purposes, you may have the URL, www.company.com/productname-cityname on your website and have a URL www.company.com/london on your brochures, but you must tell Google which URL you want to promote. People use Google to recall URLs as well (thats the reason why facebook is one of the most searched terms on Google). Therefore, it might be wise to do a 301 from the time it goes live or put a rel=canonical from the start so that if Google indexes the new URLs by chance, it knows which URL it should consider for ranking.
-
As long as you correctly implement redirects using 301 code (permanent redirect), to inform search engines your pages have definitely moved to new URLs, there should not be any problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are directories still a valid practice? If so what are some of your favorite and most authoritative directories?
After combing over several competitor sites I have found many if not the majority of their links are from directories. I am curious to know if individuals/companies/seos etc. still use directories, if so what are some of the favorites?
Link Building | | Firestarter-SEO1 -
Gifly.com: url structure for new site with only one kind of page
Hi, we are launching a new site called Gifly.com, it's all about Gifs. At the moment, our robots.txt is blocking everything because we want to have a solid url structure before going public. There is only one kind of page, the permalink which has this form: http://gifly.com/QPmf/ (the four characters 'QPmf' are completely random) What we made different from the multitude of other Gifs site is that we are
Link Building | | mylittlepwny
trying to categorize gifs with hashtags, so we introduced these kind of urls: http://gifly.com/FoYi/
http://gifly.com/FoYi/#fail
http://gifly.com/FoYi/#blonde
http://gifly.com/FoYi/#dumb This was done for several reason, the first is that each gif can have up to 10
hashtags. Another approach to this could have been: http://gifly.com/fail/FoYi/
http://gifly.com/blonde/FoYi/
http://gifly.com/dumb/FoYi/ ...but we will face tons of duplicated contents for search engines because the same gif
would have 10x permalinks this way. The way we use to navigate between hashtags is via buttons/ajax (see the list of hashtags on the left)
We know that google may have a hard time understanding the site's structure, We'd like to know if the current set of urls, as: http://gifly.com/FoYi/
http://gifly.com/FoYi/#fail
http://gifly.com/FoYi/#blonde
http://gifly.com/FoYi/#dumb could be okay if we provide google a solid sitemap. We are thinking about a first sitemap with the list of hashtags,
each hashtag points to a second sitemap containing the list of new gifs uploaded for said hashtag. Thanks! gifly_logo_r_a.gif0 -
Url variables, page rank and canonical question
Hello.
Link Building | | adrianTNT
I am having some back-links to my site that look like: http://site.com/page.html**?source=a**
http://site.com/page.html**?source=b** I assume these two will have two different ranks, is this issue fixed if I use canonical on the landing page? Thank you.0 -
Zemanta for Foreign Markets
Hi, I am interested in using a service such as Zemanta to help with my link building. However, my primary markets are not in the US. Does anyone have suggestions for similar options focused on foreign markets? Also, how much do links from the US benefit other English markets such as UK and AU? Thanks! Best, Sara
Link Building | | theLotter0 -
Where do I find the best link building company?
Hi there, I'm trying to find an ethical, honest, link building company. We don't want links on shady forums, or comment spam, or any of that black hat nastyness!. I want links, on proper sites, and I'm prepared to pay for them accordingly. We're also more than happy to write/have written/ quality content that can be linked to. (We already pump out about 15 x 400+ word, optimised blogs weeks) We spend hours on the various social media sites also. So I think the only thing we're really missing now, is decent backlinks and possibly some more long tail keywords... Over to you guys. Paul.
Link Building | | warcom0 -
I was looking for the best practice to use anchor tags...
Seomoz says NOT to use your anchor terms on other external pages as you will cannabilize your main page - this is news to me. Appreciate any input on this.
Link Building | | impressem0 -
What are some of your best tips, strategies or resources for link building?
I currently work for a contract manufacturing company so when I think about building links it seems as if it's going to be a daunting task. Mainly because any kind of content that you can come up with is rather dry. When I go about searching for links I usually run into a lot of directories that charge anywhere between $25-$50 for a listing. I've had a hard time convincing marketing that we should start a blog which may be a good way to build some links if we come up with quality posts but those posts may be few and far inbetween. Does anybody have any recommendations for building links for this type of company or subject matter? Also, and I'm sure we have all heard this. When I mentioned the fact that we should be building some quality links to the site marketing first asked why and then commented "Well that shouldn't take you too long". Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
Link Building | | TRICORSystems0 -
What are the best paid directories today?
Looking to do some paid directory submissions and was wondering if a) they were still worth the money and b) if you have $500-$1,000 what paid directories would you submit too? I am assuming that BOTW is still on the list, but I rarely every see a BOTW link in any backlink report. Are they still relevant or are they more a sign of quality to the engines rather than an actual link? Same with JoeAnt
Link Building | | BraveheartDesign0