Does anyone know of a good keyword identification tool to be used on a particular piece of content?
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I'm hoping for a tool that would extract keyword possibilities from an article, run them through a keyword popularity tool such as Google AdWords Keyword Planner and present ranked results (including number of monthly searches) to the writer. That would enable the writer to choose relevant popular keywords (especially phrases) in the web headline, page title and text.
Does anyone know of such a tool? I'm considering having one built in-house if nothing already exists.
How it might work
Ideally, this might be a browser add-on. The user would highlight the story or blog text, and click on the browser add-on button to start the tool.
Using something like viewer.opencalais, the text would plug into a keyword extraction tool and automatically run the results.
In the next step the extracted terms would automatically plug into the Google AdWords Keyword Planner and run the results for “Keyword Ideas.” I think this can be done via the AdWords API: https://developers.google.com/adwords/api/docs/reference/v201402/TrafficEstimatorService?hl=fr
The user would then be presented with a series of ranked keyword possibilities based on relevance and popularity.
Why it’s useful
This would make it far more efficient for busy journalists (or anyone) to write effective web headlines.
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Ray, thanks. This tool does get me part of the way there. Thanks for pointing me to it. For my particular intended purpose, I'm hoping for a tool to be used by busy journalists as a quick analysis tool to know what words and phrases are most promising to use in their headlines/titles.
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Hi John,
There are many popular content analysis tools out there, this is where Google would be your best friend (search: content keyword analysis). Now, to the extent of automatically providing Google Keyword Planner results AND ranked listings next to the keyword, that I am not sure of.
I like to use Spyfu tools for much of my keyword and competitor analysis. One of their tools, http://www.spyfu.com/Groupie accomplishes much of what you've listed. It analyzes a domain/page and lists its popular keywords and then ranks them by traffic volume. You can then export lists of keywords and further your research through their other tools (like what content is ranking for specific keywords, the competitive landscape, ect).
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Thanks, Wilson. I'll check that out. One additional thing I'm hoping a tool could do is show keyword volumes, but maybe I'm hoping for too much in one tool.
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Hi, we use Wordtracker scout, an extension for chrome and is probably available on others. it will analyse your page give you a keyword relevence list and then a score on how relevant the page content is for each keyword
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