SEO SEA strategy
-
Hi, At this time i encounter the next problem as SEO at a retailer. They increased there SEA budget on branded and non branded keywords the generate more traffic on the Adwords campaign. But Now the SEO traffic is decreasing and the SEA traffic is getting bigger and bigger.
Especialy on mobile devices where you only see the adwords link and no organic link without scrolling.
It's also good for the conversion rate, so we have to do this. But i am curious how other SEO's deal with this thing. What will you do to find new sources of organic traffic? Are you using more longtail keywords or low volume or other things. Like to hear from you.
Grtz, Leonie
-
Hi Monica, i am also not happy with this situation, especialy it's gonna be difficult to reach my kpi's when SEA is performing on SEO's traffic, but i have to find a solution to reach my goals. the conversion rate has changed, 1% less.
what you say: "I cleansed the AdWords account of everything I wanted to rank for organically. As the CTR increased organically the AdWords spend decreased"
Is something i want to do, i told the SEA guy about his, but he said it has no use, but now you write te same i'm gonna do it. Thanks for that!
Grtz, Leonie
-
Hi Leonie,
I hate organic cannibalization. The company I am working for now had a monthly AdWords spend of 100k and 0 organic rankings. Of course, you need an AdWords campaign, but you shouldn't sacrifice the organic rankings to have a productive campaign.
I cleansed the AdWords account of everything I wanted to rank for organically. As the CTR increased organically the AdWords spend decreased. If the key term is on page 1 organically and paid you will exponentially increase your CTR, however you want to attract those clicks organically because CTR is important to your rankings.
Is the conversion rate higher through paid traffic? Just out of curiosity is the AdWords campaign affecting the conversion rate of organic traffic?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do links from International SEO counterpart site carry weight?
Hi everyone! One of our clients has a competitor who has an international reach with their website. Their hreflang goes from Brazil, German, US, China, etc. We found that the Chinese site (.cn) sends over 900,000+ backlinks to the main US site (.com). The hreflang for the site has the .com US version of the site as the canonical. So my question is - does our competitor get any link equity from the 900,000 links they are getting from their Chinese (.cn) version of the site? My initial thought is that because they are marked up with hreflang and canonical tags, those 900,000+ links wouldn't' have any equity? Would love some thoughts/guidance on what others think.
Link Building | | JKhoo0 -
A lot of blogs use wordpress or blogspot, are these blogs still useful for SEO in terms of linkbuilding, or should they be avoided?
I am very new to linkbuilding and SEO as a whole, so please forgive my ignorance. Reaching out to bloggers is a common tactic, but I've found a lot of people tend to blog with the assistance of wordpress or blogspot. I was wondering whether these blogs are still useful for SEO or if it is best to avoid them? Thanks in advance, Lewis
Link Building | | Samstore0 -
Looking for a reliable SEO company at a reasonable budget
Good day I've tried to contact most the recommended seo companies MOZ has but loads of them are mostly for MID-LARGE business and are out of my budget I have a monthly budget of 750-1,500 USD The niche is related not competitive and should be easy to rank, stoped doing seo 11 months ago and still rank 4-8th for the keywords im interested in anybody knows any good company for my budget? thanks a lot
Link Building | | recreoviral1 -
Is a lot of inbound traffic coming from site a problem for SEO?
We have a site which is going to deliver content to a big news site and in return we will receive a lot of traffic from the news site. Estimates are that it will be about 50% of our daily traffic. Before this we have about 2000 daily visits, where 50% is from organic traffic. How will this affect our rankings? (It should be pretty obvious to Google that an increase like that in reffered traffic is bought - which I assume will ahve a negative impact on our organic rankings) What is the best tactic to use - regarding SEO - if (when) we proceed to deliver content/recieve traffic from that news site? (we have a lot of decent rankings on several branch keywords, and we don't want to risk those rankings. On the other hand - if we could improve our rankings from this deal - we would like inputs to that as well? Best regards, Chris
Link Building | | sembseo0 -
Blogs For SEO
My Competitor has a ton of different wordpress, blogger blogs. On the side bar they have link leading back to their site, how can they do this without any issues from google? Are they hiding their Ip's? Thanks!
Link Building | | TP_Marketing0 -
Ideas needed for onsite SEO
Hi, What sort of activity 'onsite' should I be doing to increase SEO? I was thinking of a FAQ's section with 1 anchor text link in the body of the answer going back to my target page. Will the increase in content along with the anchor text inside of it help increase SERP's? I was also thinking maybe use the keyword tool to find search queries which revolve around questions with high search so for example 'How to change a tyre' answering this question in my FAQ's section and running PPC to it, then wrapping lots of sharing tools around it in the hope it generates some social signals. Anyone got any hidden onsite gems they think might help? Cheers
Link Building | | activitysuper0 -
Can anyone provide any useful insights on how they use latest news items to help with SEO?
Hello, I have heard about SEO's and PR types riding off the back of latest news items that can be tied to the products or services they are trying to promote. Recently I read about how an SEO had distastefully written an article using the name of a famous singer who had sadly passed away and used this event as an opportunity to write about a small business models 😞 Can anyone provide any useful AND ethical insights on how they use latest news items to help with SEO?
Link Building | | Wallander0 -
SEO Tool to search mass URLs (for link qualification)
Hi, I have been using OSE and have a compiled list of backlinks to my competitor's sites. The next step would be to go through and qualify all of these links for a link opportunities for my client's site. To save me a lot of time, I require a tool that will search all of these pages (say 1000) for specific keywords in tags or body content. A search query might be - site:(URL list) intitle:directory site:(URL list) "add site" etc Any ideas would be great. Thanks.
Link Building | | DigitalLeaf0